Online video conference VidCon descended upon Anaheim, California from June 20-23, bringing with it a thrilling set of announcements to communities like YouTube.
Perhaps one of the biggest pieces of news to come out of the event is the introduction of YouTube Premieres, revealed during a keynote address from YouTube Chief Product Officer Neal Mohan.
YouTube Premieres will allow creators with a substantial following to introduce pre-recorded videos as a live moment. When viewers show up to watch the premiere, the creator will be able to interact with them in a live chat while they watch the video.
“When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” Mohan says of the new feature. “It’s as if a creator’s entire community is in one theatre together watching their latest upload.”
It was also disclosed that YouTube Premieres will only be open to users with at least 100,000 subscribers who are part of the YouTube Partner Program. The new feature will roll out over the next few weeks and is already being tested by select YouTubers who chosen as beta test partners.
H/T: The Verge