Armin van Buuren has allowed fans to hear him “trance it up,” once more for a full 90 minutes after his recent headlining Parookaville set from Sunday, July 22. Armin is all smiles and energy throughout the 90-minute display, wherein he lays down the classics as well as some lesser known remixes of his token tracks. The mix features everything from STANDERWICK‘s bootleg of The Killers‘ “Mr. Brightside” to a three-song mashup of Luke Bond, Loud Luxury, and Exis.
The State Of Trance radio host is wasting little time this summer, as he made his way to Germany for the performance just one day after headlining the legendary Tomorrowland in Belgium — where he will return for weekend two, Saturday, July 28.
Online video conference VidCon descended upon Anaheim, California from June 20-23, bringing with it a thrilling set of announcements to communities like YouTube.
Perhaps one of the biggest pieces of news to come out of the event is the introduction of YouTube Premieres, revealed during a keynote address from YouTube Chief Product Officer Neal Mohan.
YouTube Premieres will allow creators with a substantial following to introduce pre-recorded videos as a live moment. When viewers show up to watch the premiere, the creator will be able to interact with them in a live chat while they watch the video.
“When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” Mohan says of the new feature. “It’s as if a creator’s entire community is in one theatre together watching their latest upload.”
It was also disclosed that YouTube Premieres will only be open to users with at least 100,000 subscribers who are part of the YouTube Partner Program. The new feature will roll out over the next few weeks and is already being tested by select YouTubers who chosen as beta test partners.
Instagram announced they will allow users to upload videos up to an hour long, a significant increase from previous one-minute limit. The Facebook-owned social media platform looks to compete with the media megalodon, YouTube, owned by Google.
These videos will be housed on IGTV, currently accessible in the top-right hand corner of the Instagram homescreen on mobile. IGTV is also available as a stand-along app on iOS and Android, featuring the most popular videos from internet celebrities.
CEO Kevin Systrom mentioned that it’s time for video to evolve and move forward. On the new platform, anyone can be a curator, not just celebrities. Currently, new and smaller accounts will not be able to upload hour-long videos. Users have the option to scroll through recommended videos, popular videos, curators they’re following, and continue watching previously started videos. Curators also have the option to add links in the descriptions of their videos to drive traffic elsewhere.
There are no ads on IGTV…yet. Instagram also isn’t paying it’s curators, unlike its parent company’s failed Facebook Watch video hub. With over 1 billion users on Instagram, IGTV certainly has leg to stand on. eMarketer predicted Instagram will earn $5.48 billion in U.S. ad revenue, without IGTV.
As younger generations are cutting the chord and looking towards various mediums to consume content, Instagram now has an opportunity to take over TV on mobile.
YouTube Music and YouTube Premium have officially launched in 17 countries including the US, Canada, and the United Kingdom. Just like other music streaming services, YouTube Music comes with free and premium tiers, as well as a reimagined mobile app and new desktop interface. Like Spotify, YouTube Music’s interface is driven by algorithms to best serve the app’s music discovery focus. The app will continually feed its users new recommendations based on their listening history, location, and activity. The free version of the app is ad-supported, while an ad-free YouTube Music Premium is $9.99 a month and allows for background listening (for audio tracks only) and downloads.
The service’s premium tier is priced just slightly higher at $11.99 per month, though it also includes background listening for videos and an ad-free experience across all content on YouTube. The app also includes access to YouTube Originals, which the company has the hopes to expand with “bigger original series and movies” across a wide variety of genres in the future.
YouTube is currently offering a limited promotion where users can try out the newly launched service for free for their first three months.
YouTube powerhouses Proximity and Trap Nation have teamed up for a second release from mysterious new act SAMAHTA titled “Graffiti.” The budding labels have joined forces under a new force, “Proxnation,” which may signal the start of a more formal collaboration between the outlets. “Graffiti” features US indie pop vocalist Melody Federer, who has also collaborated with acts like Plastik Funk and Telykast.
Not much is known about SAMAHTA, other than that they are looking to make something of a cultural statement with their work. Their press release reads, “Dark times lead society to dark places and we are the light. SAMAHTA gives a voice to the voiceless, a face to the unknown, and arms the masses with change.”
How exactly the group seeks to ignite that change is yet to be seen, though the themes of the first two releases, “Secret Weapon” and “Graffiti” both conjure up associations with resistance and anti-establishment. The message is certainly a timely one; time will tell how effective the group can be in igniting a movement.
Today (May 23rd), we received a notification that Daft Punk had uploaded a new video to their YouTube page with all 2.7 million subscribers. The mysterious upload titled “Voyager” seemed to be a new release or a teaser by the iconic electronic music duo. Despite being uploaded on Daft Punk’s YouTube channel and being a
It seems like Google can’t make up its mind with which streaming music service to offer its users. The new fee-based YouTube Music ($9.99 monthly) will eventually replace Google Play Music. Google Play Music is the streaming service in the shadow of Apple Music, Spotify, Deezer, and Amazon Music. While YouTube is currently the number
As of May 16, YouTube will take additional measures to provide song credit information for more than half a billion of the music videos that are currently available on YouTube’s website.
Entitled “music in this video,” the new feature will be located below the “show more” area underneath a given music video, and will identify all of the contributing artists, from the songwriters to the labels and publishers who represent said songwriters. The information will appear under music that is uploaded to official artist channels, as well as under the YouTube user content that uses recorded music.
Photo Credit: The Verge
“Music in this video” will provide the crediting insight that has long remained inaccessible on YouTube and on other online streaming outlets. The topic of crediting recalls YouTube’s 2016 settlement with the National Music Publishers Association. Reported to have sat somewhere between $30 and $40 million, the settlement paid royalties to the songwriters who did not receive appropriate accreditation on YouTube.
A general lack of credit related information for music is primarily responsible for most of the previous and existing instances of such music accreditation issues, but increasing correspondence between online streaming services, record labels, and music publishers has helped to combat this problem. John Mayer, for instance, followed the release of his recent single, “New Light,” with a full list of song credits for the track, uploaded to his Instagram account. “Digital music shouldn’t kill credits. Here’s what the back of the single would have looked like if it were in your hands,” Mayer wrote.
After months of testing and teasing, YouTube will relaunch its streaming platform next Tuesday (May 22) with multiple subscription price points alongside an entry-level, ad-supported version. The new service, YouTube Music, comes with an array of tools to take on Spotify, Apple Music and other established subscription platforms, and promises thousands of playlists, millions of … More »