“From doing records from sampling, I started learning the science about what happened to soul music,” the Alchemist told me 13 years ago. One evening, at New York’s Baseline Studios, I sat in a backroom full of ancient, dusty records, and I listened to the Alchemist and Just Blaze talk about disco. The … More »
When this decade began, MP3s still reigned supreme. Now, at the end of it, a song is no longer even a file — it’s ephemera, on every streaming service and available to hear in myriad ways. For better and worse, the song (and the single) have become the norm for the general public’s music consumption. More »
A decade is an arbitrary measurement. They seem confined, these neat little symmetrical 10-year runs, but it’s only in hindsight that we define them, that their signifiers and trends and shorthand become codified. In reality, there are bleeds, the timbre and events of one chunk of time sliding over the border into another. If you’re … More »
When Kanye West hosts an event, the pure unpredictability and uniqueness of it will bring out the masses for a truly one-of-a-kind experience. Following Sunday Service at the Greater Allen Cathedral in Queens (pictured above), West and company headed to Washington Heights on Sunday night to host the final listening of his Jesus … More »
There are many, many reasons why I love rap music. One of those reasons, I have learned, is this: At a young and formative age, I had my mind blown by superhero comics. Many rappers — most of the best rappers — present themselves as flesh-and-blood superheroes. (In this, rappers are like action-movie stars or … More »
At some point in the last day or so, Young Thug’s pretty good new album So Much Fun changed, subtly but undeniably. The third track, “Ecstasy,” a shitkicking ode to getting high out of your mind on various illicit substances including but not limited to MDMA, used to be a solo Thug song. Now, it … More »
Breakaway Music Festival returns this summer with an extensive litany of hip-hop and electronic acts alike. Facilitated by Prime Social Group, one of North America’s rising festival promoters, the company has seen increasing success over the years, expanding Breakaway from its flagship event in Columbus, Ohio, to Nashville, Tennessee for the first time in 2018. Breakaway also recently branched into Grand Rapids, Michigan, and Charlotte, North Carolina, amassing some 65,000 attendees in 2018 alone.
The latest run of Breakaway shows kicks off in Columbus at MAPFRE Stadium August 23-24, and boasts an impressive bill including Future, Young Thug, Matoma, Louis The Child, Bassnectar, TroyBoi, Christian French, and more. The upcoming Columbus edition also promises an enticing Silent Disco experience, with a variety of DJs wiring tunes to headphones throughout the weekend. Breakaway’s Michigan edition in Grand Rapids takes place the same days, with Kaskade, Wiz Khalifa, and Big Gigantic as a few headliners. It hits Charlotte, North Carolina in October, and returns to Nashville the following week.
2019 has proven another promising year for Prime Social Group organizers, who have produced over 800 events around the globe. General on-sale tickets for each of the festivals are available here.
We never got our snake. A year ago, by way of promoting his Slime Language project, Young Thug had pet snakes sent to a bunch of different websites and magazines. People were just sitting at their desks, banging out blog posts, when delivery guys showed up with surprise snake terrariums. Writers tweeted excitedly. More »