Teamwork makes the dream work, and in the EDM arena, there’s no better all-star captain than the venerable Diplo. The “Get Lit” Will Smith has slowly been making his way into a musical comeback, and now, he’s on the starting lineup with Nicky Jam and Era Istrefi for Diplo’s FIFA 2018 World Cup anthem, “Live It Up.”
In previous years, World Cup anthems have beared some resemblance to their host countries — see Shakira’s “Waka Waka (This Time for Africa)” as just one notable example — but Diplo’s Latin-flavored EDM jam, on the other hand, oozes the pop troupes and preferences he’s come to align his production work with. “Live It Up” doesn’t even vaguely align itself with Mother Russia. Instead, it dabbles in the high-energy, horn-heavy, layered tendency of popular music that’s taken the world by storm on tracks from artists like J Balvin.
Though Smith has just two verses on the track, “One life/ One dream/ One moment/ One team/ One you” and another where he almost sings, “You wanted it/ You got it/ The whole world is watching/ So let’s get this popping,” he sounds fatigued. His singular points of reference echo the singular approach to this worldwide arena primer. And while the track’s general appeal lies in it’s relatively formulaic approach, “Live It Up” contains all the classic elements of a summertime highlight and will inevitably morph into a hit given the World Cup’s status as the most-watched television event in the world.
The World Cup is coming to Russia this summer, and tournament organizers FIFA have just unveiled the tournament’s official song, which doesn’t even sound remotely Russian. It doesn’t even feature any artists whose countries will be represented in the tournament. Instead, it’s a Diplo-produced and vaguely Latin-flavored EDM jam that features generically motivational vocals from … More »
The World Cup is right around the corner folks. While America embarrassingly did not make the cut this year, at least some of our musicians will be represented. Turns out that the World Cup anthem will feature none other than Will Smith along with some international superstars. The entire track will be produced by, well
Will Smith, Nicky Jam, Era Istrefi, and Diplo are reportedly joining forces for the World Cup’s 2018 anthem, and judging by the star power inherent in this grouping, the incoming theme song sounds like it’ll be a veritable sonic goal.
Smith, Jam, and Kosovo vocalist, Istrefi, will perform the number, with Diplo handling all things production related. Titled ‘One Life to Live. Live it Up,’ the finished production is expected to drop on Friday, May 25.
Given the World Cup’s status as the most-watched television event in the world, the anthem will enjoy prevalent airtime. Previous World Cup anthems have included Pitbull’s ‘We Are One (Ole Ola),’ and Shakira’s wildly popular ‘Waka Waka,’ among others.
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Imagine how it must have felt to be the biggest movie star in the world while simultaneously spinning off hit after hit from a blockbuster album. That was Will Smith in the late ’90s. The erstwhile Fresh Prince had already been admirably balancing success as a rapper and actor for a good solid decade, in … More »
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