Ultra Shanghai canceled a week before its occurrence

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Ultra Shanghai canceled a week before its occurrenceUltra Alive Coverage Main Stage

For weeks, rumors of Ultra Shanghai’s demise have swirled across Reddit, leaving hopeful festival-goers wondering if they’d be able to attend a second year of the Chinese event. Unfortunately, the festival has announced its postponement and will not be taking place Sept. 8 and 9, due to “circumstances beyond [the festival organizers’] control.”

Rumors of Ultra Shanghai’s cancellation began circulating on Chinese social media platform Weibo last month, but were unconfirmed until the Ultra China team released an official statement on Aug. 31. Prior to the statement, a lineup had not been announced, leaving fans further speculating if it would happen.

Though the festival’s cancellation will surely disappoint those who were anticipating a Shanghai date, the Ultra China team announced that Ultra Beijing would, in fact, be taking place in just a few weeks on Sept. 15 and 16 at Beijing China NHC Base. The newly announced lineup includes Zedd, Axwell / Ingrosso, Oliver Heldens, and more. The full lineup is available here. Beijing is more than 750 miles from Shanghai.

The inaugural edition of Ultra China took place at the Shanghai Expo Park in 2017 and boasted an impressive lineup of Armin Van Buuren, Martin Garrix, Porter Robinson, DJ Snake, and many more.

Ultra Shanghai officiall statement from r/UMF

Photo credit: aLIVE Coverage

Obstacles for Ultra China: rumors swirl of Shanghai cancellation, Beijing re-scheduling

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Obstacles for Ultra China: rumors swirl of Shanghai cancellation, Beijing re-schedulingUltra Music Festival 2018 Photo By ALIVE Coverage

Ultra Shanghai is set to debut on September 8, across two days. However, a lineup announcement or any updates from the brand have yet to arrive with just weeks left until its supposed launch date. Puzzled fans have been wondering aloud what is going on, and if the festival is set to proceed, and it seems an answer is brewing: per a Redditor with access to China’s Weibo network (their Facebook equivalent), comments on the event’s page there point to a definite cancellation.

Troubles for Ultra’s China arm don’t end there. Per the same Reddit post, Ultra Beijing is also being postponed — this would be the second time this rendition of Ultra has been pushed back, the first being in June. Hopefully, this is all just hearsay among Chinese fans, as there have been no official announcements from the brand itself regarding these rumors.

If Ultra China is meeting its demise — a possibility for sure given the country’s conservative environment — fans would be missing out an a variety of top DJ talent including DJ Snake, The Chainsmokers, Coyu, and more. Only time will tell if these rumors are substantiated or not.



Photo credit: aLive Coverage

Ultra Beijing Postponed, Entire Line Up Playing Club Sets Instead Of Festival [Details]

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Ultra has expanded to a worldwide brand. Multiday festivals and events are taking place all over the world under the Ultra brand. One of the newest additions to the Ultra family was Ultra Beijing, but it seems that the festival has run into some issues with local government. I am not going to lie, the

The post Ultra Beijing Postponed, Entire Line Up Playing Club Sets Instead Of Festival [Details] appeared first on EDM Sauce.

Ultra Music Festival acquires Winter Music Conference

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Ultra Music Festival announced its acquisition of Winter Music Conference (WMC) during a press conference in Miami on March 21. In addition, Ultra acquired the International Dance Music Awards. The landmark deal was apparently in the works for a while, according to WMC co-founder Bill Kelly, who will retain his position to continue his vision for the conference.

“WMC will allow veterans and newcomers alike to develop themselves and their organizations to become competitive players in the industry,” says UMF Marketing and New Media Manager Albert Berdellans. “We are very excited to contribute to the vision of Miami as a hub of entertainment, culture and business.”

The merger seemed like a natural fit for Kelly and Russell Faibisch, Ultra’s Co-founder, Chairman & CEO, who began the festival as a way to cap off the business side of WMC with a celebration of dance music. During the press conference, Faibisch also commented on the the impact WMC has had on the dance music industry and their combined vision for moving forward.

“For over thirty years, WMC has been integral to Miami’s storied relationship with dance music. The conference was where some of the biggest deals in dance music history were made and we look forward to working with Bill to pair WMC and Ultra into one extravagant Miami Music Week,” says Faibisch.

Ultra’s acquisition comes after its initial success and growth came as a result of its positioning at the end of the Winter Music Conference — a feeder system it soon outgrew. Years of contention began between the once-neighborly events, which was confounded by the newer addition of Miami Music Week as it slowly began to take the focus away from the business aspect of the industry and channeled it more into non-stop parties taking center stage in Miami.

Weeks ago, media outlets began speculating over whether EDM’s longest-standing conference would see a 33rd edition in 2018. The week-long event had been waning attendance in recent years, but WMC announced it would return in the days leading to Ultra Miami.

Kelly said he’s excited about the new business model.

“A couple years ago, we revisited the idea of coming together. At that point the Amsterdam Dance Event and International Music Summit in Ibiza had formed over the course of the last five years or so, but Ibiza is a very small island, it’s very expensive, and it’s not easily available to businesses and fans. Over the years, the significance of WMC slightly diminished because of those, so to bring (attention) back to Miami, this acquisition was necessary.”

Berdellans also announced that UMF would expand into China with Ultra Beijing, June 16-17, 2018, as well as Shanghai, some time in September. Ultra now plays host to 47 festivals in 24 countries across six continents.

H/T: EDM.com