Hot off the heels of the unexpected news that music hardware titan Pioneer could be stepping out of the DJ equipment game, they’ve decided to quell any industry rumors, if not temporarily, with the reveal of a new streaming-enabled controller.
The Japanese manufacturer wants the future of DJing to be accessible from any location with arguably their most affordable product to date, the DDJ-200. Priced at a mild $149, Pioneer DJ’s latest controller is designed to be utilized not only through the conventional laptop setup, but through a smartphone via Bluetooth or cable. Beginner DJs can play host to their next pregame event in tandem with a variety of DJ apps by hand selecting tracks from major streaming sources including Spotify premium, SoundCloud Go+ and Beatport‘s newly launched LINK platform.
The DDJ-200 is one of the first DJing tools of its kind to allowing streaming accessibility, and also marks another notable benchmark in the emerging union between Serato and SoundCloud, which made waves towards the end of 2018 with anintegration partnership. While veteran turntablists may remain hesitant to the idea of ditching their traditional equipment, Pioneer is providing further evidence that music streaming is here to stay.
New York artist dzill has been working to master his fresh and rage worthy sound. Stepping into the dance music world, his goal was to deliver on his admirations for the sound, something different that still maintains major elements of EDM music. Working in early stages to build a fan base in a wide variety
The word “entrepreneur” used to imply homelessness or a misplaced desire to pick up chicks in between excessive Call of Duty marathons, but with the advent of the Internet, it’s actually easier than ever for people to legitimately make money doing all sorts of independent and frequently creative things. Certainly musicians can self-promote to a degree that fades the necessity of traditional record labels; and with the new SoundCloud ability to distribute your music across popular streaming services, suddenly one wonders if budding artists of all musical stripes will get lonely having nobody with whom to haggle contract stipulations. The new feature was just announced for SoundCloud Premier, which is the non-gratis area of the service that “empowers independent creators to take the next step in their careers.” Surely this new feature’ll help, yes?
SoundCloud users of the Pro or Pro Unlimited persuasion (who also meet a handful of other criterion) can now upload their music and immediately distribute it to popular streaming services like Spotify, Amazon Music, and Apple Music. SoundCloud won’t collect royalties from any money made secondarily via those services, however. And also, depending on which “Pro” account you have — one of which obviously costs more money — your ability to distribute crazily may or may not be hindered: Pro users can only distribute one release, according to The Verge, while Pro Unlimited users can distribute until their clicking finger disintegrates. Songs gotta be non-proprietary lossless, and artists naturally have to categorize and formally identify their music before it transfers.
Additionally, it’s worth pointing out that services like DistroKid and CD Baby have been offering the ability to digitally distribute music for several years now, but for people who have been residing on the upload-centric SoundCloud, why hassle with another subscription? Seems like an obvious move on SoundCloud’s part, especially since the store aspect of their game has yet to really enthrall.
1) this news isn’t messy or confusing AT ALL!
2) I feel like this is an appropriate way to celebrate:
Newly announced from German streaming giants SoundCloud is a built-in distribution service to add to their current options for artists. The first company to do so have said that acts can upload their work directly to the following: Apple Music, Spotify, Amazon Music, YouTube, Instagram and Tencent. Being trialled now in beta for premium users,
Since current CEO Kerry Trainor joined SoundCloud in 2017, the company has evolved into a multi-service platform for independent artists. In late 2018, they announced SoundCloud Premier monetization, which allows artists to receive monthly royalty payments in-house, as well as a new Serato DJ integration feature. However, it seems the company felt these additions weren’t enough for creators, as their new distribution service is now in beta.
This new feature allows SoundCloud Pro or Pro Unlimited users to place original music on major streaming platforms. These platforms include Spotify, YouTube Music, Apple Music, Amazon Music, Instagram, Tencent, and more. SoundCloud will distribute music directly to these platforms pending an artists eligibility, which, according to the press release, consists of the following: “has original music, and owns or controls all applicable rights, 18 years old or age of majority in their country, no copyright strikes at time of enrollment, at least 1,000 plays in the past month from countries where SoundCloud listener subscriptions and advertising are available (US, UK, Canada, Australia, France, Germany, etc.).”
In addition, artists will “keep 100 percent of their rights, keep 100 percent of their distribution royalties from third-party services, and at no additional cost.” This creates some market disruption for third-party distribution services such as TuneCore or CD Baby, who require a flat fee or royalty cut. Also, it combats the late 2018 Spotify For Artists announcement, allowing users to upload and distribute music directly through the Swedish entity.
“Creators can now spend less time and money jumping between different tools, and more time making music, connecting with fans and growing their careers first on SoundCloud” Trainor adds.
A platform that has launched the careers of artists in a variety of genres, Berlin-based streaming service SoundCloud had a rough start to 2017, laying off a large portion of their staff and facing severe financial instability. However, after the 2017 overhaul, the company increased their revenue by more than 80 percent to approximately $102 million, and are only looking forward from here.
Examined by Music Business Worldwide, SoundCloud has turned around their financial situation in 2017 by drawing in more revenue from subscriptions (which are up 89 percent), and advertising (up 53 percent), while lowering its annual operating loss to $27 million. With a complete reorganization coming from their newly appointed CEO, former Vimeo executive Kerry Trainor, the company seems to be making good use of their $170 million funding round while renegotiating contracts, getting rid of debt, and cutting expenses.
While the information is not currently available, SoundCloud claims to have continued their growth throughout 2018, surpassing their initial plan. In a rapidly changing streaming environment, SoundCloud is looking to continue their focus on being a tool for artists while enhancing their listening experience.
American DJ duo Robert Abisi and Nick Shanholtz, more popularly known as Lost Kings, have started the year strong with the full release of their Paper Crowns EP. The six-track compilation was finally released in full earlier this month, so to celebrate, the pair have gifted fans a bonus song on their SoundCloud. The release is called “Quit You X Sunflower” which they note is “a little present for their fans.”
While their EP balances commercial crossover and hip-hop, “Quit You X Sunflower” submerges the listener into an electronic paradise with luscious vocals dancing around euphoric notation. Although the song is not on Paper Crowns, it certainly rivals their strongest works. Fans will luckily be able to see them play it live on their Paper Crowns tour, and lose themselves in the process.
Insomniac CEO by day, electronic musician matchmaker by night, Pasquale Rotella has long been bringing dance music’s most dynamic DJs together under the Night Owl Radio umbrella–the most recent installment of the late-night serial not withstanding.
A credit to Rotella’s curative expertise, episode 177 of Night Owl Radio sees Rotella purvey two musical masterminds, A-Trak and Claude VonStroke, for a two-hour show that coalesces the freshest tracks of the moment. The satiating live mix is dead-set on feeding the speakers of all who tune in. Hot off their recent performances at Holy Ship! 12.0, A-Trak and Claude VonStroke prove they’re warmed up and ready to galvanize Night Owl Radio listeners to groove from the moment they each hop in the cut.
First up is A-Trak, who rounds up the records that comprise his Up All Night picks, before passing the sonic baton to Claude VonStroke. VonStroke steps in approximately an hour and a half into the installment, only to lay down a house-driven guest mix that is anything but tired. Listeners left wanting more can catch both A-Trak and Claude VonStroke at EDC Mexico, slated for February 23-24.
Luca Lush is capping off the year by taking on Skrillex and JOYRYDE‘s massive collaboration, “AGEN WIDA.” He has been teasing the collaboration for weeks, and his flip of the track is finally out now exclusively on SoundCloud. After playing with the BPM, Luca Lush initially slows down the track and draws out the notes with an added bass layer behind them. In true Luca Lush style, he then adds cutting synths and takes the track in a new direction for the second half of the lift, which ends with an increased tempo and hectic drumlines.
The producer gave fans food for thought in the track description, where he wrote, “did u know that the time machine in doc’s delorean from back to the future was actually just the world’s first vape. happy holidays from ya boy.” He will be kicking off his Another Life tour beginning in January of 2019, and fans can purchase tickets here.
SoundCloud has expanded not only its functionality but its appeal to DJs with the introduction of Serato integration. SoundCloud’s newfound utility with Serato will allow DJs to browse SoundCloud and play music from the streaming platform during their live sets.
“Today’s launch is the first time DJs can mix and stream SoundCloud’s massive catalog directly in professional-level DJ software,” said SoundCloud CEO, Kerry Trainor.
SoundCloud’s recent integration with Serato is the first development in SoundCloud’s broader effort to merge SoundCloud’s catalog with high-grade DJ software. SoundCloud intends to integrate Native Instruments, Mixvibes, Hercules, Virtual DJ, and DEX3 in the months to come.
Those interested in using SoundCloud with Serato will need to subscribe to SoundCloud’s Go+ package, at a cost of $9.99 per month. SoundCloud is now compatible with Serato DJ Pro 2.1 and DJ Lite 1.1, meaning that DJs will need either version of the software to mix and stream SoundCloud offerings. DJs will also need a stable Wi-Fi connection, as SoundCloud does not currently support offline Serato pairing.