In a music industry where artists are constantly vying for plays, marketing music to listeners can often be a challenge. A recent blog post from SoundCloud has offered tips to artists on how to make the most of the platform and get their tracks in front of the right people.
Firstly, they recommend keeping track, album, and playlist titles clean. “We’re not talking censorship here. We’re talking about all those times you were told as a kid to tidy your room. The same principle applies. A tidy track title helps fans know exactly what they’re listening to.” The post recommends a simple “artist name – track title” format to ensure the track can be easily identified.
They also suggest making the most of images and descriptions. “Your music shouldn’t just sound good, it should also look good.” The SoundCloud pros note to always upload high resolution artwork for tracks and albums and include additional information in the description section of the upload. They recommend including a track’s backstory, adding credits, lyrics, gear lists or guest lists where applicable.
Third, they note the importance of genre and mood tags. “SoundCloud uses an algorithm to recommend track to users, so it’s important to tag your tracks with accurate genre information.” After selecting a main genre tag, tag tracks with relevant sub-genres and moods that describe the track. They add that it’s better to add a handful of relevant tags than go crazy and add as many as possible.
Next, they recommend building your own SoundCloud discography. Playlists marked as an album, EP, single, or compilation will be displayed in the albums section of your profile, listed in order of release date to make it easier for fans to find. “If you want to dig into your own archive and upload some old tracks, they will be displayed in your discography without taking attention away from your most recent tracks.”
Lastly, they share a tip for editing multiple tracks at once. Artists can make changes — like updating settings, tags, artwork — to multiple tracks at once, along with creating a new playlist from a selection of tracks. They can edit multiple tracks by visiting soundcloud.com/you/tracks. Select the tracks, then click ‘edit’ or ‘add’ to make changes.
Photo credit: The SoundCloud Blog