Band To Watch: Sorry

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SorrySorry are chameleonic by design. Since they started putting out music a few years ago, they’ve flitted through a variety of styles, refusing to settle on one distinct sound. For me, they recall an era of music consumption less dominated by narrative. It’s not that they lack an identity, just that their identity feels malleable … More »

Sorry – “Showgirl” Video

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Sorry ShowgirlA couple months back, Sorry put out a second mixtape made up of home demos, and now the UK four-piece are continuing the 7″ series that showcases their studio fare. “Showgirl” and “Twinkle” are the third pair of songs they’ve released since last fall, and today they’re sharing its A-side, “Showgirl.” It’s a seedy-sounding … More »

Stream Sorry Home Demo/ns Vol II Mixtape

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Last year, the very promising UK band Sorry put out a mixtape of stitched-together songs before transitioning to more traditional releases with a string of singles that included “Wished,” “Lies,” and “2 Down 2 Dance.” They’re back on the mixtape grind, however, with a new edition dubbed Home Demo/ns Vol … More »

Sorry – “2 Down 2 Dance” Video

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The metamorphosing UK band Sorry are amassing an impressive little collection of songs for themselves between last year’s “Wished” b/w “Lies” 7″ and their stitched-together mixtape of home demos. Today, the four-piece — which is centered around the interplay between childhood friends Asha Lorenz & Louis O’Bryen, and rounded out by … More »

Sorry – “Lies” Video

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Last month, the UK four-piece Sorry released “Wished,” the A-side to a new 7″. Today, they’ve shared its flip: a menacingly groovy one called “Lies” that’s a little more conventionally structured than “Wished” but no less satisfying. “You know these days I just can’t keep it together/ I feel like I’m lighter than a … More »

The 5 Best Videos Of The Week

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Marilyn Manson made a second video with Johnny Depp this week. Here’s a free idea for everyone: Don’t make videos with Johnny Depp! He’s an accused domestic abuser, he looks like he owns an entire closet full of top hats, and he hasn’t been in a good movie since — and I’m being very generous … More »

Sorry – “Wished” Video

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Sorry are a London-based band that have a couple songs to their name already and recently released a mixtape of stitched-together home demos. Most of their tracks are based around the queasy intermingling of Asha Lorenz and Louis O’Bryen’s hushed vocals, and their latest, “Wished,” mixes those atop a … More »

Watch Skrillex and Marshmello perform with Justin Bieber for New Years Eve

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Mainstream pop culture and dance music seem to blend more and more by the day, and everyone loves to talk about it. But for a movement that continues to grow both socially and economically at astonishing rates, dance music purists love to cling to dance music’s underground roots — and sometimes understandably so. Though, there are few better ways to remind ourselves that dance music hasn’t quite gone totally daytime TV on us yet than watching CNN’s beautifully cringeworthy interview with Skrillex and Marshmello from Miami’s iconic Fountainbleau poolside New Year’s Eve party.

From Lindsay Tuchman’s bumbling over “Bangarang’s” appeal to fitness-oriented Baby Boomers like her dad, to Gary Tuchman trying to carry a conversation about Marshmello’s anonymity through a series of basic “yes” and “no” nods from the helmet-headed superstar, the interview was a hilariously spot on reminder that maybe the “EDM bubble” hasn’t quite landed on Generation X yet, and maybe that’s a good thing. Best question of the night: how does performing on New Years Eve differ from other nights?

From there, Skrillex and Marshmello join Justin Bieber during his performance of “Sorry” as the final moments of 2016 pass by. Bieber’s career was completely reinvigorated in 2016, and Marshmello set out on a dominating campaign that nobody really expected. Skrillex was largely at the helm of both initiatives, and it all came together full circle as 2016 came to a close in Miami. Watch Bieber’s performance here.

Justin Bieber Teams Up With Marshmello & Skrillex On NYE [VIDEOS]

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Last night, during Justin Bieber‘s live New Year’s Eve performance at Miami’s Fontainebleau, the pop idol was joined on stage by none other than Skrillex and Marshmello to perform “Sorry.” This huge collaborative show included a $500,000 ultimate VIP experience, which you can read more about here.

The Skrillex-produced track was accompanied by all three members dancing and singing on stage, while Bieber’s backup dancers held down the rest of the energy. Even though Marshmello was not involved in the production of the track, his presence on stage comes as a possible precursor to some sort of collaboration between one or both of his NYE counterparts.

Check out a couple clips from the performance below.

 

Image:  Daniel Malikyar Photography

This article was first published on Your EDM.
Source: Justin Bieber Teams Up With Marshmello & Skrillex On NYE [VIDEOS]

Spotify Honors 2016’s Weirdness In Hilarious New Ad Campaign

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Even Spotify acknowledges the ridiculousness of 2016, and their latest ad campaign is testament to all the funkiest findings of their mass expanse of user data.

Highlighting some of the year’s wonkier happenings, Spotify’s internal creative team has opened some hilarious dialogue with their worldwide user base. For example, offering support for someone who played Justin Bieber’s “Sorry” 42 times on Valentine’s Day, or asking a favor of the person who listened to the Hamilton Soundtrack over 5,000 times during the year. Even going so far as to shout out the 1,235 guys who got down to the “Girls’ Night” playlist over the year. Here’s what Spotify’s Chief Marketing Officer had to say about the new campaign.

“That [data] led to the idea of reflecting culture via listener behavior. There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. For us, data inspires and gives an insight into the emotion that people are expressing.”

Check out some of the ads below, and look out for more genius billboards to come.

spotify-ooh-9 spotify-ooh-6 spotify-ooh-2 spotify-ooh-1

H/T: ADweek, Creativity Online

This article was first published on Your EDM.
Source: Spotify Honors 2016’s Weirdness In Hilarious New Ad Campaign