International Women’s Day Being Celebrated By Spotify With This New Tool

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For International Women’s Day, Spotify and Smirnoff have launched the “Smirnoff Equalizer,” a new tool that shows users a breakdown of their listening habits in terms of gender. The new tool is part of International Women’s Day which place today (March 8) and shows the percentage of female versus male musicians that you listen to

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Giorgio Moroder to celebrate 40 years of ‘I Feel Love’ with Brooklyn bash

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In July of 1977 Donna Summer, Giorgio Moroder, and Pete Bellotte collaborated on a track that would forever alter the landscape of dance music. The fruit of their labor was “I Feel Love,” an undeniable number known as the first disco hit, “entirely produced with a synthesizer.”

In recognition of that seminal moment in dance music history, Brooklyn’s Schimanski nightclub will honor the fortieth anniversary of “I Feel Love” with an appearance from Moroder himself on July 27th. Hosted by MixmagCasablanca Records, and the Smirnoff Sound Collective, the event will toe the boundary of the past and present in an intimate atmosphere. Best yet, the event is free to attend with an RSVP. Those present for last year’s festivities can attest, it’s sure to be an incredible time.

Moroder---I-Feel-Love-40-Flyer

With lyrics radiating sentiments of inclusivity and acceptance, the track proved to be a sensation in dance culture and revolutionary from a production standpoint.

The iconic track became a key influencer in music production with its synth work and Moroder could be found at the mast of music production after his debut on Casablanca Records, From Here To Eternity—a record that would be instrumental in the conceptualization of house music not long thereafter. Since that debut, Moroder has garnered four Grammys and three Academy Awards for his work.

In the 21st century, Moroder is experiencing a renaissance that has taken his legendary profile to new heights. Recent highlights include a high profile collaboration on Daft Punk‘s celebrated 2013 album Random Access Memories and the release of yet another album in 2015—Déjà Vu which charted #1 on Billboard’s Dance/Electronic Albums Chart.

In recognition of his astounding career, Brooklyn’s Schimanski nightclub will honor the fortieth anniversary of “I Feel Love” with an appearance from Moroder himself on July 27th. Hosted by Mixmag, Casablanca Records, and the Smirnoff Sound Collective, the event will toe the boundary of the past and present in an intimate atmosphere. Those present for last year’s festivities can attest, it’s sure to be an incredible time.

Fans can RSVP for the I Feel Love anniversary event here.

Read More:

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Prime Music Festival announces Marshmello and Migos as headliners

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Hosted for its first-time ever in Lansing, Michigan, MiEntertainment Group have embarked on their latest undertaking, PRIME Music Festival. Taking place over the span of September 15-16, the brand new festival aims to propel the growth of the Michigan music scene, highlighting the festival’s urban aesthetic in combination with mix of artists.

PRIME brings in a dynamic mix of talent that is bound to draw crowds from all ends of the nation. Booking some of the most prominent names in the current time, headliners Marshmello, Migos and Machine Gun Kelly will be there to close out both nights. 

Breaking into North America’s thriving festival scene, the event offers more than music and makes a point to highlight the growing need for diversity at events by infusing popular hip-hop and rap artists Playboi Carti and Waka Flocka Flame. Rounding up the line-up and making sure not to forget about the electronic music fans, Cheat Codes, Joyryde, Party Thieves and Prince Fox make for a well-rounded lineup.

Prime Music Festival

Tickets are currently on sale here.

Read More:

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Mixmag & Smirnoff Will Promote Diversity In 2017 With Smirnoff Sound Collective

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Though 2016 is ending, 2017 is already looking to be big in the world of dance music. Beyond albums and new artists and the regular new additions to the industry, Mixmag and Smirnoff will be partnering in 2017 for the Smirnoff Sound Collective program.

The Smirnoff Sound Collective aims to promote greater visibility dance music across gender, race, sexual orientation, genres and beyond. The program brings together up-and-coming artists that represent a variety of backgrounds, genders, orientations etc. with accomplished artist and industry mentors.

Together there are currently 15 artists and 13 mentors that make up the Smirnoff Sound Collective:

ARTISTS:
Amtrac
Autograf
Cakes Da Killa
Cassian
Cry Baby
D∆WN
Gina Turner
Julia Govor
KISSEY
Michael Brun
Nina Dioz
Nomi Ruiz
Oceanvs Orientalis
Shigeto
TYGAPAW
MENTORS:
Bob Moses, Artist
Carlos Correal, Music Director, Insomniac
Daouda Leonard and Rick Trainor of With You., Artists
Julia Willinger, Senior Vice President of A&R Records and Publishing at Mom + Pop Music
Katie Longmyer, Founder and CEO of Good Peoples
Kevin Saunderson, Artist
Nat Esten, Artist Manager, Milk & Honey
Olga Zegers, Former Music Director at ID&T
Roy Davis Jr., Artist
Toby Andrews, Head of Electronic Music Marketing Sony Music

The first Smirnoff Sound Collective event will take place today, November 30. Various artists will livestream via Mixmag’s Facebook page, culminating in a set from Cry Baby.

This article was first published on Your EDM.
Source: Mixmag & Smirnoff Will Promote Diversity In 2017 With Smirnoff Sound Collective

Mixmag and Smirnoff launch all-new mentorship program for the 2017 Smirnoff Sound Collective

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Mixmag and Smirnoff are teaming up for their most ambitious collaboration yet — the 2017 Smirnoff Sound Collective.

Since its start in 2014, the Smirnoff Sound Collective has inspired a more inclusive world through electronic music. Launching this evening in Brooklyn, the 2017 mentorship program aims to bring up-and-coming artists from all genders, races, and genres together to provide them a platform for their music and message. A collection of accomplished artists and industry mentors from all walks of life, backgrounds, orientations, and identities will be performing and speaking as part of the year long series that seeks to take a stand against exclusivity and the lack of diversity in electronic music.

Tonight’s launch event from National Sawdust in Williamsburg, Brooklyn will include a live streamed performance from Gina Turner via Dancing Astronaut’s Facebook page.

Tune in here.

SSC Livestream

The complete list of artists and mentors includes Amtrac, Autograf, Gina Turner, Julia Govor, Michael Brun, Bob Moses, Kevin Saunderson and many more.

ARTISTS:
Amtrac
Autograf
Cakes Da Killa
Cassian
Cry Baby
D∆WN
Gina Turner
Julia Govor
KISSEY
Michael Brun
Nina Dioz
Nomi Ruiz
Oceanvs Orientalis
Shigeto
TYGAPAW

MENTORS:
Bob Moses
Carlos Correal
Kevin Saunderson
Daouda Leonard
Juila Willinger
Katie Longmyer
Nat Eston
Olga Zegers
Roy Davis Jr
Toby Andrews

 

Smirnoff Sound Collective Presents Tribes Documentary Ep. 3: Dirtybird

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Dirtybird, The Claude VonStroke-owned record label turned cultural melting pot, hosted its second annual Campout festival last weekend at Silverado, California’s beautiful Oak Canyon Park. Featuring a lineup jam-packed with many of the most prolific musicians and creators in the underground realms, the event expertly combined the large scale thrill of a classic festival with the intimate, personal touch of a community more closely bonded than most in the electronic music circuit.

In honor of the event, and to celebrate the label’s inspiring progression to its current standing, VonStroke and the team linked up with Smirnoff Sound Collective in pursuit of an all-encompassing “Tribes” documentary that explores each of its core members and the story behind the movement at large. Coming as the third installment in the “Tribes” series, the 14-minute piece mixes in old and new footage from the collective’s founding members and most noteworthy contributors. From interviews with VonStroke, his wife and COO/CMO of the label Aundy Crenshaw and the famous grill master Grill$on to clips from Dirtybird’s earliest days and events, the history of the label is laid out from start to finish for the very first time.

dirtybird-bbq-at-campout-13-hrdirtybird-bbq-at-campout-13-hr

In an interview the following weekend, VonStroke said that while the scope and scale of Dirtybird have drastically increased over its 13 years, the underlying goals and milestones that began the initial movement remain relatively the same.

“I think it’s very similar. Stay lean, create our own fan base outside of ‘the system,’ stay original and have as much fun as possible.  The only real difference is the large scope of the campout and the addition of clothing to the product line.”

As far as maintaining the rich community that supports the label, VonStroke said that the key to a genuine relationship with fans is to simply connect on a personal and unfiltered level. This is why, he said, the Campout includes many games and activities that both he and the rest of the team participates in throughout the weekend.

“The artists are in the general public most of the time. Personally I play all the games and I know a lot of others do too. We have comedy shows, talent shows – and tons of participation from both fans and artists. It’s not just about music it’s about community and fun above all else.”

dirtybird-campout-stage-15-hr

The connection with Smirnoff Sound Collective, known globally for its commitment to highlighting the most forward-thinking movement in electronic music, came as the perfect fit to tell the Dirtybird story, VonStroke said. Much like his relationship with the label’s fanbase, the partnership with Smirnoff Sound Collective came about due to his gut feeling and personal connection with the people involved.

“Smirnoff was interested in showing the family side of our brand and that story hadn’t really been told yet very well. I liked the idea and I liked the guys running the project. It felt good in my gut so we did it. That’s usually how most things happen we just say- are these good people? And do we like the project? “

Watch the complete “Tribes” episode below, and join us in paying tribute to one of the most legendary and innovative movements in the scene.

This article was first published on Your EDM.
Source: Smirnoff Sound Collective Presents Tribes Documentary Ep. 3: Dirtybird