If Drake doesn’t make you smile, you’re either a hater or a psychopath. Fact.
The man has grown his brand to define a culture that surpasses the confines of hip-hop, and now he’s delivered on what he claims to be “the most important thing [he’s] ever done in [his] career” with the new music video for his dominating new single “God’s Plan.” The track is an enjoyable return to vintage Drake’s mister-steal-your-girl flow, but the real show stopper is the hit’s new video feature, which finds the OVO helmer spreading the love… and wealth, dropping the video’s entire $1 million production budget on a handful of life-changing good deeds. And damnit if it isn’t the most heartwarming thing on the Internet right now.
“The budget for this video was $996,631.90. We gave it all away. Don’t tell the label,” reads the feature’s title card.
The new “God’s Plan” video comes complete with Drizzy’s characteristically beaming smile and dad-cool dance moves, while he goes around purchasing people’s groceries, funding a University of Miami student’s education with a $50,000 scholarship, suprising total strangers with chunky wads of cash and impromptu shopping sprees. Instead of another big budget rap video, good guy Drake drops off an inspiring piece of content to match his latest sonic product that’s undoubtedly bound to make your day.