Insomniac continues on toward world dominance with ALDA merger

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Insomniac continues on toward world dominance with ALDA mergerJake West For Insomniac Events 3 Min

What was once a renegade party in LA’s underground is now on the path to rivaling Ultra at the top of the dance music food chain. Pasquale Rotella has been steadily increasing his brand Insomniac‘s reach through both massive and boutique festivals across the United States, and is now moving toward the next step in becoming a global power with a 50% acquisition of the Dutch company ALDA. They’ve just finalized the deal, with the two brands moving forward as one to expand their reach and offer the best festival experience possible to fans.

ALDA has earned its stripes over the years as a leader in the European sphere, putting on events like A State Of Trance, New Horizons, and Electronic Family as well as events in 30 countries. Paired with Insomniac’s resources and both companies’ expertise in event organization, one can expect to see Insomniac’s international profile grow far beyond their current holdings. “We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events. It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision,” stated ALDA CEO and co-founder Allan Hallenberg of the merger.

Though Insomniac is likely to pick up some of ALDA’s edge in throwing events and applying it to their operation, ALDA will continue to operate as its own company across the pond.

 

H/T: Global News Wire

Photo credit: Jake West

 

Insomniac continues on toward world dominance with ALDA merger

This post was originally published on this site

Insomniac continues on toward world dominance with ALDA mergerJake West For Insomniac Events 3 Min

What was once a renegade party in LA’s underground is now on the path to rivaling Ultra at the top of the dance music food chain. Pasquale Rotella has been steadily increasing his brand Insomniac‘s reach through both massive and boutique festivals across the United States, and is now moving toward the next step in becoming a global power with a 50% acquisition of the Dutch company ALDA. They’ve just finalized the deal, with the two brands moving forward as one to expand their reach and offer the best festival experience possible to fans.

ALDA has earned its stripes over the years as a leader in the European sphere, putting on events like A State Of Trance, New Horizons, and Electronic Family as well as events in 30 countries. Paired with Insomniac’s resources and both companies’ expertise in event organization, one can expect to see Insomniac’s international profile grow far beyond their current holdings. “We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events. It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision,” stated ALDA CEO and co-founder Allan Hallenberg of the merger.

Though Insomniac is likely to pick up some of ALDA’s edge in throwing events and applying it to their operation, ALDA will continue to operate as its own company across the pond.

 

H/T: Global News Wire

Photo credit: Jake West

 

Insomniac announces video game-themed music festival, PLAY

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Insomniac announces video game-themed music festival, PLAYInsomniac Play Festival

Year after year, festivals around the world increase their attractions more and more. The majority of the world’s biggest festivals don’t just offer music performances — they’re also at the forefront of entertainment, art, and cultural events. Looking to widen their scope even further is Insomniac, who just announced their inaugural interactive music and gaming experience: PLAY Festival.

Debuting in 2019, the festival’s founders promise “a slew of vibrant, immersive and exclusive experiences through multidimensional arenas that will allow fans to test their skills and challenge others in several gaming and arcade realms.” In their announcement, they revealed that some of the industry’s biggest names in hip-hop and dance music will serve as a “backdrop” for the attendees (“Players”) while they move from place to place throughout the festival. The event will also feature gaming competitions from top eSports gamers, musicians, and athletes.

Insomniac CEO Pasquale Rotella notes the similarities between the gaming and dance communities, citing their “inclusive nature” and “passion for total creative immersion.”

“PLAY Festival is an opportunity to connect these two colorful worlds and build an event that’s exciting, authentic, and inspires a new generation of fans,” he says in the festival’s announcement.

While no official date or location for the festival has been revealed yet, those interested can learn more on Insomniac’s site and follow the festival’s social media accounts to stay up to date.

Holly Madison and Pasquale Rotella File For Divorce

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Insomniac’s Pasquale Rotella and former-Playboy playmate, Holly Madison are going their separate ways almost five years after their fairytale wedding. “It is with love in our hearts and a deep respect for one another that Holly and I have amicably made the decision to separate,” Pasquale said. The news source The Blast reported that Madison

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EDC Las Vegas 2019 Passes are Now On Sale for Loyal Headliners!

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Headliners, some great news has finally arrived. EDC Las Vegas 2019 Passes are officially on sale now! Yes, it was very sudden, but Pasquale Rotella, founder of Insomniac and the beloved festival, has generously provided us with a payment plan with a deposit of just $19.99 and a $48.74 monthly fee! Next year, EDC Las

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The Electric Sky Perfected: EDC Las Vegas 2018 Review

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In my two years of writing for EDMSauce (and nearing now ten years of journalistic work) I have never been a victim of writer’s block…until now. From festival reviews, album reviews, artist interviews, and news related content, I have always been able to form a clear and concise opening for my pieces, until today. That

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EDC promotes inclusion and diversity in latest trailer

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edc insomniac mainstage

In a new trailer released for the festival, EDC founder Pasquale Rotella promotes the theme of “all are welcome here.”

The three-minute video celebrates the upcoming 22nd annual event in an all-embracing way — with clips of festivalgoers of all walks of life as a voiceover by Rotella details the diversity of the fest’s attendees.

“No matter the color of your skin, no matter if you’re LGBTQIA or whoever you choose to be…  Whether you’re a chief executive officer or a chief executive unicorn, everything you are is welcome here,” Rotella says in the video. “You are EDC. This is home.”

The video fits perfectly in line with the theme for this year’s festival, “kineticLOVE,” which will take place Mary 18-20 at the Las Vegas Motor Speedway. Check the full lineup and learn more here.

Insomniac Focuses on Inclusion in New EDC Las Vegas Video

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While the EDM community has always been a place where unique individuals were always accepted, this year’s Electric Daisy Carnival Las Vegas is really sending that message home. The 22nd edition of Insomniac’s flagship festival will carry out a theme of “kineticLOVE” and harmony and will follow last year’s slogan “All Are Welcome Here”. In

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Dotcom Makes Highly Anticipated Return with “The Binches”

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Since the EDC Las Vegas lineup dropped, there have been hype on a million about the talent this year. Pasquale Rotella is know for bringing together some of the most insane lineups and this year is no exeption. Pasquale did the damn thing again. Let me mention it took me a few times of looking

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The OFFICIAL 2018 EDC Las Vegas lineup is here, and it’s worth the wait

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EDC Vegas

“Headliners” rejoice, for Electric Daisy Carnival Las Vegas’ 2018 lineup has at last arrived.

Insomniac CEO Pasquale Rotella surprised EDC Las Vegas ticket holders with a unique Valentine that among other treats, contained candy hearts printed with the names of a select few artists scheduled to perform at the event’s 22nd iteration from May 18-20.

edc_lv_2018_lu_lubd_1080x1080_r04 2

A nod to his love for his patrons, Rotella additionally informed ticket holders that he would announce the event’s 2018 lineup on February 14 during Episode #130 of Night Owl Radio. Now released in its full form, the roster of talent for the festival’s 2018 edition features the likes of Martin Garrix, Armin Van Buuren, Diplo, Afrojack b2b SVDDEN DEATH, Zedd, Tiesto, and more.

History will be made as globally-renowned electronic artists convene for more than 25 b2b performances including Doctor P b2b Flux Pavilion, DJ Stephanie b2b Lady Faith, and 12th Planet b2b Kill The Noise. NGHTMRE & Slander and Tchami and Malaa will additionally present their Gud Vibrations and No Redemption tours, respectively.

Ticket holders will also see a series of artists make their EDC Las Vegas debut, including Charlotte de Witte, Moksi, Khalid, and more.

Those interested in purchasing tickets to the festival can do so, here.