In a strategic act of entertainment synergy, gamer extraordinaire, Ninja (real name, Tyler Blevins), has pulled back the entirety of the curtain on the heatedly anticipated Ninjawerks Vol. 1.
Partnering with EDM hotbed, Astralwerks—which has housed releases for Porter Robinson, Tommie Sunshine, and The Chemical Brothers (to simply name a few)—Ninja is narrowing the gap between the complementary realms of gaming and electronic music, similar to Skrillex‘s writing for the third installment of Disney and Square Enix’s Kingdom Hearts.
The full Ninjawerks projects spans a great deal of the electronic color wheel with cinematic grit. From Tiësto to Tycho, from Kaskade to GTA, the album is equipped to equally satiate niche and widespread listeners with gaming in their veins.
Fittingly, the album’s contributors are gamers themselves. The artists recently divulged to Billboard Dance over the profundity of this collision of two rather adjacent worlds. While Dillon Francis said he devised his offering, “LFGD,” with Chris Melberger, in reverence of a Fortnite win, Tycho emphasized his intent to recreate the sublime feeling of discovering a new world inside a game with his track, “Jetty.”
Professional gaming has exploded in popularity over the last year with games like Fortnite and PUBG becoming international sensations. No professional gamer has enjoyed an explosion in fame like Ninja. The pro gamer, who has played alongside marshmello and more at tournaments, has just created a truly surprising cross-promotion strategy in the form of a
Back in October, Tyler “Ninja” Blevins announced that he would partner with Astralwerks on a “soundtrack to gaming.” While everyone anticipated it’d have some good artists on the project, no one expected artists as big as Alesso, 3LAU, Tycho, and now NERO. Coming off of a 2 year hiatus, NERO returns with their first song
World class gamer, Tyler “Ninja” Blevins, continues to flaunt the breadth of his influence on the electronic music community by summoning none other than NERO from the depths of their hiatus cavern.
Partnering with Astralwerks, Ninja has resolved to further fuse the attachments story-like, cinematic electronic music shares with gaming, arriving in the form of a compilation album, Ninjawerks Volume 1. Following tracks from Tycho, 3LAU, and Alesso, NERO has now signed on with “Lullaby.” The unforeseen offering comes after the trio divulged into their ardent need for a break from the weighty, blackened tone of NERO productions, with two-thirds of the group (Alana Watson and Dan Stephens) precipitously releasing music under a new, lighter moniker, the ironically named, The Night.
“Lullaby” showcases Watson’s raw, salient vocals over the trio’s characteristic abundance of wobble bass and larger-than-life experimental production. The song would fit as an exemplary intro or segue to a low-lit, foreboding video game landscape–as was the likely intention.
The fusion of gaming and electronic music is not a new topic, but the two industries are seemingly melding in new ways every other week. Electronic music labels have released labels specific for gamers, and others have provided streamers with free music to pair with content as long as the audio is cited. What we have not seen much of yet is a gamer creating their own album, and few people have the following and connections to make a project like that actually materialize. Tyler Blevins, ex-Halo pro-turned-streamer named Ninja, is one of the few who does.
Ninja will be releasing an album in partnership with Astralwerks, aptly titled Ninjawerks featuring tracks from acclaimed electronic music artists, who will be soundtracking Ninja’s gaming world. The streamer spoke about the new partnership, saying,
“I’m stoked about this project, first because I truly love the music, but also because I think this is another big step towards bridging the gap between music, artists, and gamers. Our worlds keep getting more and more connected, and this feels like the next step. Hopefully this can become the soundtrack to gaming. It’s also amazing to partner with Astralwerks and Capitol Music Group, because they bring so much credibility to the album. I mean. Come on. Get your ears ready.”
We have seen ESL partner with Universal Music, and Monstercat partner with Rocket League, but the idea of an individual gaming influencer coming out with their own album is new ground. Given Ninja’s documented friendship with EDM superstar Marshmello, the forthcoming Ninjawerks will likely feature his helmeted producer pal. Ninja’s partnership with Astralwerks, puts him in the company of the likes of Illenium, Jonas Blue, and Alison Wonderland in addition to pre-existing ranks with artists like Axwell Λ Ingrosso.
Marshmello is no stranger to hosting his own web series. As Marshmello hosts his cooking show “Cooking With Marshmello,” the DJ and producer has just announced his newest feature to be called “Gaming With Marshmello.” As Esports is anticipated to be the third biggest sport in the world in just a couple of years, Marshmello
Marshmello and Ninja have proven that they are a truly unstoppable team, well at least when it comes to Fortnite. The guys teamed up to compete in the Fortnite ProAm competition taking place during this year’s E3 festivities. Marshmello wasn’t the only DJ to throw his hat (helmet?) into the ring. Arty was always competing
Marshmello seems to make a splash where ever he is, and now he isn’t just known in the world of music. The artist has played alongside the famous streamer Ninja several times in the past, but Mello has taken a new huge step in the world of gaming – hitting E3. The Electronic Entertainment Expo
The strange and intense South African novelty-rap institution Die Antwoord are back. When last we heard from the group, they’d dropped the short film Tommy Can’t Sleep on the world, roping Jack Black into their perversity. Today, they’ve got a typically head-spinning video for “Alien,” a song from their 2016 album Mount Ninji And … More »