The NFL and Jay-Z have entered into a partnership that will place the high-profile hip-hop artist in a position of considerable influence: live music entertainment strategist. As a part of his new role, Jay-Z will consult with the NFL on the selection of Super Bowl halftime talent. He will also help the NFL orchestrate other music driven events affiliated with the league, while assisting with the NFL’s activism campaign, Inspire Change.
The development represents a shift in the mogul’s contentious relationship with the NFL. Jay-Z flipped the NFL a lyrical middle finger in his 2018 single, “APESHIT,” rapping, “I said no to the Super Bowl, you need me, I don’t need you.” The diss came after Jay-Z declined the league’s offer to perform at the 2018 Super Bowl in a demonstration of his solidarity with prior San Francisco 49ers quarterback, Colin Kaepernick. Rihanna notably rescinded the Super Bowl’s 2018 bid for the same reason.
Kaepernick was the first NFL player to kneel during the National Anthem in protest against police brutality in 2016. Jay-Z had sought to bring attention to the issue of police brutality in the nation for many years preluding Kaepernick’s on-field opposition and notably dedicated a song to Kaepernick during his 2017 performance at The Meadows Music and Arts Festival. The rapper was also said to have been vocal in his attempts to dissuade fellow hip-hop entity, Travis Scott, from performing at the Super Bowl after the league approached Scott with an offer to appear at the 2018 iteration alongside Maroon 5.
“The NFL has a great big platform, and it has to be all-inclusive,” Jay-Z said in an interview at Roc Nation in Manhattan. “They were willing to do some things, to make some changes, [so] that we can do some good.”
“We don’t want people to come in and necessarily agree with us,” Roger Goodell, NFL commissioner, said in an interview on Aug. 12. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”
It’s official: Travis Scott will be in “Super Bowl” Mode for Super Bowl LIII. After flirting with the possibility of a Travis Scott guest performance for several months, Super Bowl halftime show organizers have now confirmed that the Astroworld album-maker will appear alongside previously announced halftime headliner, Maroon 5. Fellow rapper Big Boi is also slated to join Scott and Maroon 5.
Scott’s Super Bowl booking comes after philanthropic collaboration between Scott and the NFL, who will collectively donate $500,000 to “social justice accelerator,” Dream Corps. “I back anyone who takes a stand for what they believe in,” Scott said in a statement that followed formal announcement of his entertainment confirmation. “I know being an artist that it’s in my power to inspire. So before confirming the Super Bowl Halftime performance, I made sure to partner with the NFL on this important donation. I am proud to support Dream Corps and the work they do that will hopefully inspire and promote change,” Scott added.
A source close to the “Sicko Mode” artist told Billboard that Scott’s participation in the halftime show was contingent upon the NFL’s agreement to contribute a donation to Dream Corps. Many artists rejected the NFL’s Super Bowl 2019 halftime show bids, including Rihanna, Jay-Z, Adele, and Cardi B, each of whom reportedly rejected the entertainment offer to show solidarity to prior San Francisco 49ers quarterback, Colin Kaepernick. Kaepernick was the first NFL player to kneel during the National Anthem in “protest against police brutality” in 2016. Storied and dedicated in his efforts to to bring attention to the issue of police brutality in the nation for many years preluding Kaepernick’s on-field opposition, JAY-Z supposedly attempted to dissuade Scott from accepting a halftime slot at Super Bowl 2019 prior to Scott’s confirmation.
Jay-Z is reportedly trying to persuade Travis Scott to withdraw from 2019’s Super Bowl halftime show, where Scott is to appear alongside Maroon 5 as a special guest. Maroon 5 secured the entertaining bid for event, hosted at Atlanta’s Mercedes-Benz Stadium on February 3. Both Jay-Z and Rihanna refused offers to play the halftime show, to show “solidarity” to prior San Francisco 49ers quarterback, Colin Kaepernick.
Kaepernick was the first NFL player to kneel during the National Anthem in “protest against police brutality” in 2016. Jay-Z has sought to bring attention to the issue of police brutality in the nation for many years preluding Kaepernick’s on-field opposition and notably dedicated a song to Kaepernick during his 2017 performance at The Meadows Music and Arts Festival. Prior to his appearance at the New York festival, Jay-Z attended the Trayvon Martin Peace Walk in Miami in February 2018. The rapper additionally announced his support of New York Governor Andrew Cuomo’s initiative to improve police-community relations in 2015.
Jay-Z is now said to be actively “attempting to talk Scott out of performing” at the Super Bowl. Both of the Carters were spotted at Scott’s December 19 show in Los Angeles. Jay-Z, however, is not the sole hip-hop artist voicing opposition to Scott’s Super Bowl guest slot — Meek Mill took to Twitter on December 20, writing that Scott “don’t need that [the halftime billing] he on fire already!” Meek urged Travis to “stay strong in this sh*t.”
He don’t need that he on fire already! Stay strong in this shit!
In the midst of a historic Monday night NFL game between the two best teams in football, the Kansas City Chiefs and Los Angeles Rams, The Chainsmokers rocked the halftime stage with vocalist, Kelsea Ballerini, to perform “This Feeling” off their new album, Sick Boy…Beach House.
Ballerini took center stage, while Andrew Taggart slowly made his way in with an acoustic guitar and his verse. The two vocalists combined their voices in a folksy harmony for the chorus, as Alex Pall and his synths jumped in for the second half of the hook. Pall plays the part of DJ in the background, repping Rams quarterback Jared Goff’s jersey. Matt McGuire is opposite Pall on the drums.
With all the glitz and glam, The Chainsmokers showcased their ability to rock one of the biggest stages on TV. The timed fireworks certainly helped.
The Chainsmokers and Kelsea Ballerini are set to perform their hit song ‘This Feeling’, during tonight’s Monday Night Football Halftime Show, as the 9-1 Kansas City Chiefs take on the 9-1 Los Angeles Rams in what is being called a potential “Super Bowl Preview”. With their massive worldwide fan base, The Chainsmokers were rumored to
Rihanna is reportedly the latest artist to turn down an offer to perform at the NFL’s Super Bowl halftime show in support of former star quarterback turned-civil rights champion Colin Kaepernick. According to a source, the NFL badly wanted the Barbadian hitmaker to perform at next year’s Super Bowl in Atlanta. The singer declined to perform as a show of support for Kaepernick’s stance on the ongoing national anthem kneeling controversy. Taking Rihanna’s place will be radio rock kings Maroon 5.
The Super Bowl has been the place of some of the most legendary musical performances from icons including Michael Jackson, U2, and Prince. Rihanna now joins JAY-Z as the second artist in as many years to deny a chance to perform at the big game, which is well known to send catalogue streams and sales skyrocketing. Football in America has grown more politically and socially charged than ever before, and it’s reasonable to assume the music world will see more hardline stances about the once-coveted halftime spot.
Next week, EA Sports is releasing Madden NFL 19, the latest iteration of the extremely popular sports video game series based on the National Football League. These games typically contain a lot of popular music. In the latest edition of the game, YG’s “Big Bank” — which features verses from 2 Chainz, Big … More »
14 years ago, Justin Timberlake performed one of the most talked about Super Bowl Halftime Show performances in the history of the NFL. Why you might be asking? That Superbowl performance was the infamous Janet Jackson/Justin Timberlake incident. During his segment with Jimmy Fallon on The Tonight Show, Justin Timberlake made the announcement “I DO