Drake celebrates Raptors victory with two-track ‘The Best in the World Pack’

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Drake celebrates Raptors victory with two-track ‘The Best in the World Pack’Drake Air Ma Plus

What Drake promises, Drake delivers, hence The Best in the World Pack. The two-track offering is the direct result of the Toronto Raptors’ recent triumph over the Golden State Warriors. The win earned the Raptors their very first NBA championship title.

“The chip to the 6,” Drake wrote in an Instagram post that he shared shortly after the Raptors arose as the victors in the matchup. “See you 2mrw with a 2 pack.”

The Raptors’ win proves fortuitous for fans of the Canadian team and Drake alike: The “Nice 4 What” rapper comes through with “Omertà” and the Rick Ross-assisted “Money In The Grave.” A fitting acknowledgement of the Raptors’ accomplishment, The Best in the World Pack will pave the way for another summer of inescapable Drake songs.

Photo credit: Prince Williams/Getty

REZZ’s ‘Dark Age’ featured on official NBA Finals promo video

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REZZ’s ‘Dark Age’ featured on official NBA Finals promo videoRezz Red Rocks Full Set Stream 1

The shadow queen of beguiling mid-tempo, REZZ (real name Isabelle Rezazadeh), is the latest face from the electronic music macrocosm to transfix the largely unsuspecting world of professional sports. By way of her latest single, “Dark Age,” from her upcoming EP, Beyond The Senses, REZZ casts a blistering background behind an official promotional clip for the first game of the NBA Finals.

The ESPN-housed video went live Thursday, May 30, bolstering the Golden State Warriors/Toronto Raptors match up. Fittingly enough, the mau5trap maven is a Toronto native. She took to Twitter to express her longtime affinity for the sport, and to confirm her attendance at the game itself.

Photo Credit: Shutterfinger

Drake Did Not Calm Down At NBA Finals Game 1

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DrakeYesterday, just before the beginning of the NBA Finals, there was a news story about how the NBA had spoken to the Toronto Raptors about Drake’s courtside conduct during the playoffs. Drake, a superfan of his hometown Toronto Raptors, was courtside for every Raptors home game, being loud and intense and overbearing. There … More »

Premiere: Former Miami Heat star Rony Seikaly puts out inspiring ‘Take On’

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Premiere: Former Miami Heat star Rony Seikaly puts out inspiring ‘Take On’Pursuit EP2

Another NBA veteran has joined the DJ circuit; however, in terms of celebrities joining in on the dance music fun in general, Rony Seikaly is far more of an Idris Elba than a Paris Hilton.

Seikaly’s had a long-lasting love affair with electronica began even before he became a Miami Heat powerplayer, back to his teenage days when the then-14-year-old began DJing out to his friends in his garage. His love for the culture never faded, and ultimately, he was led back to music after he retired from his storied basketball career. In particular, Seikaly’s shown prowess over underground shades of dance, crafting infectious house that works euphoria into the dance floor.

“Take On” is an example of this MO. Released on Stride, the optimistic tune takes on Latin tones with rhythmic percussion and a smooth bassline that goes down easy. Paired with Balaeric-inspired guitars, it wastes no time in transporting listeners to a beachy setting where “Take On” plays the sonic equivalent of a piña colada. Insatiable music beckons.


Pre-order a copy of “Take On,” out on January 25, here

Beats by Dre announces new partnership with the NBA, named league’s official headphone

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Beats by Dre announces new partnership with the NBA, named league’s official headphoneNba And Beats

Beats by Dre is now the official headphone of the National Basketball Association, launching a multi-year, marketing and merchandising partnership that includes the NBA and all its entities (WNBA, USA Basketball, and G League). The Apple-owned powerhouse, founded by Dr. Dre, will add an array of audio equipment and class to the league, looking to put numerous side deals in place with individual NBA teams and of course individual players. Beats already has an extensive roster, including star basketball players LeBron James, Draymond Green, James Harden, Jayson Tatum, and more. Now, the partnership opens additional doors, and Beats will likely become prominent sponsor at All-Star games, the NBA Draft, and other key events.

This is the company’s first official partnership with a sports league and will create an array of crossover opportunities for Apple’s artist roster as well. The value of the deal is unknown, however, the NBA is estimated to earn $1.12 billion for the 2017-2018 season according to an IEG Sponsorship Report. NBA Commissioner Adam Silver said,

“Through our partnership, we have an exciting opportunity to merge sports, pop culture, and technology to deliver unparalleled experiences and premium products to our fans.”

Beats by Dre president Luke Wood added, “The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is regularly breaking new music… the list goes on and on. This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.” Check out this NBA and Beats YouTube ad (which seems more like a hype video) featuring James, Green, Harden, Karl-Anthony Towns, and more.

H/T: Billboard & USA Today

 

NBA Wants Drake To Tone It Down

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Drake and LeBron JamesThe NBA has asked the Toronto Raptors to tell rapper Drake to avoid a repeat of his verbal exchanges with Cleveland’s Kendrick Perkins during Game 1 of Toronto’s second-round series against the Cavaliers. More »

Diplo serves up an hour of hip-hop heat in new ‘Give & Go’ mixtape

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Diplo

Diplo recently added his two cents to the NBA’s All Star weekend, dropping off an hourlong basketball-themed mixtape, Give & Go. Following a recent stylistic shift with DRAM on “Look Back,” the Mad Decent head revisits his firmly planted hip-hop roots, coming through with a souped-up ode to America’s most popular genre.

The new mix rounds together a rhyming highlight reel that includes cuts from Lil Uzi Vert, Drake, Kodak Black, N.E.R.D., Rae Sremmurd, Vince Staples and more. Rifling through the rap crate in honor of the annual weekend NBA festivities, LeBlonde James aka the Moombahton Malone laces up a mix packed with the top trending selects of the moment along with a handful of crossover remixes to glue it all together.

Kendrick Lamar, Baauer, Travis Scott, and Skrillex all make appearances in the new Give & Go mixtape, and with Diplo’s hiatus from solo work nearing an end with his impending California EP, perhaps fans can expect a heavy hip-hop motif on the upcoming release. Until then, enjoy this new 30-track roundup from EDM’s Flairry Bird.