Apparently, pop culture can now assign an entire generation their own color. “Millennial Pink” has supposedly been on the rise for the past few years, but 2017 is when it became inescapable. Everywhere I looked this year, the subdued-yet-quirky shade was lurking. BAM, there it is in a weirdly sexual Postmates ad on … More »
How Superfly’s inaugural Lost Lake Festival put Phoenix on the map as the next big festival spot in the U.S.
This fall, Superfly Presents, the masterminds behind North American festival giants Outside Lands and Bonnaroo set their scopes on a new, emerging entertainment market that they were banking on being the next big festival-hosting city in the United States: Phoenix, Arizona. While most picture Phoenix with a skewed vision of the “wild west,” Superfly was planting its flag in a burgeoning hub of vibrant art, food, local music, and tourism marketability as the home for their newest concept, Lost Lake Festival. The result was not only another overwhelmingly successful event for the organizers, but in turn, positioned Phoenix to strongly attract additional large scale events in coming years to coincide with the city’s exciting, growing social scene. If Phoenix wasn’t on the festival map before, Lost Lake unquestionably changed that notion. The inaugural Lost Lake didn’t just bring in an enticing lineup and top-tier liquor sponsors, the event was a masterfully curated three-day experience, from logistics to programming, that used the host city’s aesthetic as an intrinsic factor in the festival’s appeal.
Image: Jorgensen Photography
Stellar inaugural lineup
Led by top-notch headliners that included Chance The Rapper, The Killers, and Major Lazer, Lost Lake delivered a well-rounded blend of talent that paired top electronic acts like Odesza and Big Gigantic with satisfying, multi-generational tastes of hip-hop from Lil Yachty to Ludacris. Folk rockettes HAIM performed one of the highlight sets of the weekend, along with a raucous showcase from Run The Jewels and a lesson in R&B excellence from The Roots. The lineup curation was designed to span the spectrum, from Huey Lewis and the News to A Tribe Called Red with so many genre-hopping performances in between. What’s more, local Phoenicians and Phoenix-bred acts like Playboy Manbaby, Kongos, and Bogan Via shared the stage with nationally touring acts including Tritonal, Danny Brown, and Crystal Castles, celebrating the city’s animated music and arts scenes, hopefully encouraging other large-scale festivals across the country to adopt similar programming practices.
Image: Quinsey Sablan
Big on local programming
Beyond a phenomenal three-day lineup, Lost Lake applied heavy emphasis to balancing the inherent corporate sponsorships that come with a large-scale music event with locally sourced arts, attractions, and businesses tucked into their FOUND Marketplace. Lost Lake also incorporated interactive art installations across the festival grounds at Steele Indian School Park located in central downtown Phoenix. From pyrotechnic lilypads floating across the venue’s serene lake to paintings created by some of Phoenix’s top muralists sprinkled throughout the grounds, Lost Lake was a sight to behold. When fans weren’t busy enjoying life-sized LED playground equipment and backyard games, attendees could peruse local bar and restaurant options that lined the event’s concession areas, pushing Phoenix’s developing culinary culture to the masses. Lost Lake honed in on the city’s local charm with complementary programming that immediately established Phoenix’s character as a major element to the new festival brand’s identity.
Image: Jeff Kravitz
Perfect location, aced logisitics
Most large-scale festival events struggle with logistics planning, even beyond their infancy. None are immune to all production issues, however Lost Lake’s inaugural run proved to be incredibly calculated and organized, even as it ran directly anchored in the heart of Phoenix’s downtown district. No training wheels necessary. Public transit access ran without a hitch, and on-the-ground festival operations were aced. Attendees were well-informed and considerately directed by festival staff, and local infrastructure was more than adequately prepared to accommodate Superfly’s Arizona debut. On-site logistics were matched by a pristine venue, and Arizona’s mid-80’s autumn season proved to be a perfectly pleasant festival backdrop. Other events that have tried to stake their claim in Phoenix have suffered from incredibly poor planning, unsavory venue selections, and even worse weather, though Lost Lake managed to navigate Phoenix’s stereotypical “drawbacks” with near perfection. Trash and recycling receptacles dotted every free space at the festival, again encouraging similarly scaled events to take similar measures not only for the attendance experience, but also out of respect for the city and the venue alike. The result made a profound difference.
Image: Jorgensen Photography
Keep your eyes on Phoenix
Superfly Presents has already established itself as one of the top names in the business, putting on some of the most sought-after events of the year in North America. Expanding their vision to include a largely untapped market in Phoenix proved to be a significantly successful move, and likely put Phoenix on the map in a major way. And while other dance-centric festival events have sprung up in Phoenix in recent years, like Goldrush Festival, Mad Decent Block Parties, and Decadence offshoots, Lost Lake brought an entirely different vibe to Phoenix that included a heavy appreciation for the city’s narrative and identity, and likely lit the beacon for other major cross-genre multi-day events to begin flocking to the Southwest too.
Image: Jorgensen Photography
Even though Calvin Harris claimed that he wouldn’t be uploading anymore music videos for his latest album release, Calvin Harris has just released the music video for “Faking It” featuring Kehlani and Lil Yachty. The track is a follow up to Harris’ hit singles “Slide,” “Feels,” and “Rollin” from his album Funk Wav Bounces Vol.
The post Calvin Harris Drops The ‘Faking It’ Music Video – Watch appeared first on EDM Sauce.
Superstar dance producer Calvin Harris had the smart idea to fill his new album Funk Wav Bounces Vol. 1 with appearances from rappers and pop singers. And after he hit with the Pharrell/Katy Perry/Big Sean collab “Feels,” he’s followed it up with a video for “Faking It,” the album track that features cult … More »
Calvin Harris‘ summertime rotational staple Funk Wav Bounces Vol. 1 has officially gone gold, ergo it’s sold at least half a million copies. But not only has the record itself earned gold status, its lead single “Slide,” featuring Frank Ocean and Migos, has officially gone double platinum. The tune also stands at over 400 million streams on Spotify.
Funk Wav just went gold, Slide just went 2x platinum, My Way just went platinum, Feels just went platinum thank you thank you thank you
— Calvin Harris (@CalvinHarris) October 18, 2017
The new project, while it remains to be known whether it’s simply a single or rather an extended project, will be the first release to follow the LP.
CALVIN HARRIS // KEHLANI // LIL YACHTY // FRIDAY pic.twitter.com/U1S52TbYCp
— Calvin Harris (@CalvinHarris) October 17, 2017
Following the success of Calvin Harris’ summer song “Feels” featuring Pharrelll Williams, Katy Perry, and Big Sean, Calvin Harris has revealed his next big single. While it’s only a matter of time before you hear this song everywhere, Calvin Harris will be making a big push for the single “Faking It” featuring Kehlani and Lil
The post Calvin Harris Announces Kehlani & Lil Yachty Collab To Be His Next Single appeared first on EDM Sauce.
For the past few years, Young Thug has served as an inspiration for a whole wave of younger rappers, and today, he’s on a song with fellow Atlanta native Lil Yachty, one of his chief disciples. “On Me,” a song from a forthcoming Quality Control mixtape called Control The Streets Volume One, has Thug and … More »
Lil Yachty’s new album Teenage Emotions debuted earlier this year and today the rapper shared a video for the song “Lady In Yellow.” The clip features — you guessed it — a lot of ladies in yellow. Yachty himself shows up in a virginal white ensemble and yellow-ish fur coat. It’s a pretty cute video … More »