Life in Color announces 2018 Miami dates

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After a successful 10th anniversary year that saw tens of thousands festivalgoers flock to Miami, Life in Color is preparing to head into the next decade of music and paint.

Since its humble beginnings in 2007 with 600 attendees, the festival has expanded from Miami to host more than 500 events in 40 countries. In that time, more than 250,000 gallons of paint have splattered fans as they dance to music greats like Diplo, Skrillex, and Calvin Harris.

The festival’s 11th edition will take place on Jan. 14, 2018 at Mana Wynwood. Tickets are on sale now and are available here.

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Life In Color Surpasses Expectations for 10th Anniversary [Event Review]

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By now, it would be expected that the novelty of getting blasted with streaks of pink, blue, and green would be a tad bit irritating. After all, paint parties have been around before Life In Color came to be.

What started as over-the-top college parties at Florida State University over a decade ago evolved into one of Miami’s most unique series of concerts in the last five years. From massive expansions across South Florida, touring across the country, and even a Guinness World Record for “most people covered in paint at one time,” the people behind Life In Color reimagined their paint parties into a festival experience that combines massive themes with enormous musical performances. And this year was no different.

Much like Ultra Music Festival, Life In Color’s flagship is in Miami, where prior installments packed enormous crowds by the Hard Rock Stadium. This year, however, the music festival made a venue change, trading the expansive parking lot of the Miami Dolphins’ football arena for the intimate combination of Mana Wynwood and the abandoned RC Cola Plant. At first, I came to believe that this is a continuance of the downsizing of Life In Color’s concerting production as Wynwood is a tight neighborhood. After Life In Color 2014 spread its stay for a full weekend of musical messes, LIC 2016 returned to a single-day music festival criteria while still bringing a fierce lineup of commercial house, trap, dubstep, and hip-hop.

To my surprise, the switch made Life In Color feel larger than ever as it sat between large murals of street art and chic restaurants.

Coming into the venue, the main “Sector X” stage featured opening acts Nitti Gritti and Bonnie X Clyde whose musical careers kickstarted from Wynwood Fear Factory and Life In Color 2016 respectively. Between new music, both acts have unreleased and tenacious bangers shaping 2017, their acts set the tone for the incoming performances on the main stage and for the nearby “Rare Stage” which took the form of a circus tent. It was over here that equally bass-heavy performances from Fresko, Doctor P, and Ookay transitioned from the dusk and into the evening. I stayed here for quite some time before returning to Sector X.

In between both stages where a vast array of food trucks and stands offering funnel cakes, gyros, salads, and more. Yet, most of these places began to run out of food faster than they could make new food for future customers. I found that around the time that Marshmello and Desiigner were set to perform (between 9p.m. – 11p.m.), the lines were too long to properly serve anyone and the food being served was underwhelming in comparison to their relatively high prices. This problem struck the hardest for the main food stands that supposedly offered hot dogs, gyros, and Philly cheese steaks because all of these options disappeared by the time Mija was finished with her performance. This came as such a shock to me as previous installments were able have had less food truck options while still having less issues with serving the fan base.

As the evening began to gear up for the headliners, it became abundantly clear that Young Thug was nowhere to be found on the lineup when he was apart of the promotional lineup for the event. However, after seeing his recent antics in not showing up for his own music video shoot, I think this was a little outside of the hands of Life In Color. Meanwhile, every other headliner delivered terrific sets from the melodic dubstep powerhouses such as Seven Lions and Illenium to the electro house bangers coming from the sets of Mija and Tritonal. The night was topped off with performances from Diplo and Carnage who dropped trap, dubstep, and moombahton tracks to send off the 10th Anniversary of Life In Color with flying colors.

Even though there were hiccups with the food provided for guests and one headliner was unable to make an appearance, Life In Color blew my expectations. I went in believing that the transition to Wynwood (which usually hosts underground concerts) would be particularly arduous as it was about to host a relatively commercial music festival. But seeing the success of Wynwood Fear Factory last Halloween and LIC’s using the size of two venues to host the whole event, Life In Color established another successful show filled with head-banging EDM and the most tolerant body paint to be splashed on the faces of its fans.

This article was first published on Your EDM.
Source: Life In Color Surpasses Expectations for 10th Anniversary [Event Review]

Life In Color Miami 10th Anniversary Stage Production [Images]

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Life In Color is gearing up to celebrate their 10th anniversary this weekend in Wynwood Miami, Florida. Life In Color Miami marks the beginning of their annual world tour and has host artist such as Jack U, The Chainsmokers, and 3LAU. This years LIC Miami will feature two breathtaking stages. Sector X, which will feature

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Here’s your chance to hang out with Carnage in style at Life In Color Miami [Contest]

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Carnage, the revered leader of the Chipotle Gang, has led a prosperous career at the top of the festival trap and big room circuit. His honest and unrefined perspective on life, paired with his penchant for constructing wild – and sometimes controversial – music out of impactful samples and dramatic basslines led to icon status early on in his career.

In an effort to give back to his dedicated fans, Carnage has joined forces with Life In Color to give one lucky fan a pair of VIP tickets to the festival’s 10-year anniversary event in Wynwood, Miami. The prize package also includes a meet & greet, exclusive merchandise, and most importantly, the rare chance to directly participate in the on-stage madness with their own paint cannon during Carnage’s set.

Life In Color celebrates its 10th anniversary this year, taking place at a new location in the Wynwood Arts District on January 28. Carnage will be headlining its Bare Stage. Find tickets to the event here.

Win a Carnage VIP Meet n Greet package for Life In Color Miami! (Contest on Hive.co)

Carnage x LIC – VIP Meet & Greet package
2 x Meet ‘n’ Greet Spots
2 x VIP Tickets
2 x Paint Cannons on stage during Carnage‘s set for the winners
2 x LIC Merch bags
2 x Carnage Merch bags
Feature Photo Credit: Rukes

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Life in Color announces lineup for 10 year Miami anniversary festival

Life In Color Celebrates 10th Anniversary Next Weekend In Miami

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Next Weekend on January 28th, the Wynwood walls in Miami will make home to Life In Color‘s annual return to Miami as they put on their biggest party yet. The Worlds Largest Paint Party will be celebrating 10 years of blasting paint and bass to the masses and the show is stacking up to be

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Seven Lions Shares Ten Of His Favorite Non-EDM Tracks Ahead Of Life In Color Miami 2017

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With Life In Color Miami fast approaching, there’s a lot of hype to go around. With headlining performances from Diplo and Carnage, there’s bound to be a lot of ratchetness to go around – it is Life In Color, after all. But even the undercard sports some serious talent, not least of which is one of our favorites, Seven Lions.

It’s pretty well-known that Seven Lions has a penchant for metal and folk music, as well as some other stuff off the beaten path. So rather than ask for the typical playlist of festival bangers ahead of his LiC set, I wanted to know his favorite non-EDM songs right now and he came through big.

He sent over a 10-song playlist with songs from Opeth, A Perfect Circle, Steven Wilson, Haujobb, and one of his favorites, Of Monsters and Men. Of course, The Upbeats technically fall under EDM but “Alone” is such a great track, we’ll let it slide.

Check out the full lineup below the playlist; tickets are still available here.

 

Image via Rukes.com

This article was first published on Your EDM.
Source: Seven Lions Shares Ten Of His Favorite Non-EDM Tracks Ahead Of Life In Color Miami 2017

Bonnie x Clyde – Life In Color Mix [EDM Sauce Exclusive]

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Even though 2016 was not everyone’s favorite year, it sure was the year of Bonnie x Clyde. The DJ/Producer/Vocalist duo debuted in Summer 2015 ready to steal the show. First emerging from Life In Color, making their festival debut, and then immediately embarking on their 10 stop headlining Gunshine State Tour. With songs like The

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Industry Spotlight: Eric Fuller [COO – Life In Color]

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Over the past 10 years, Life In Color has been throwing events around the world that truly represent a powerful shift in the attitudes toward what defines a party, creating a unique and colorful atmosphere at their events that has the ability to stand out from the competition. So much so as to have imitators trying to throw their own “paint parties” as they’ve come to be known as. We got to sit down with LIC’s COO, Eric Fuller, who gave us the rundown on everything Life In Color; from where it is going, to what the future may hold for the premiere paint party that started it all.

What was your initial introduction to electronic music?

My intro was in 2007 while studying abroad in Alicante, Spain. I was promoting parties and producing events so I was really curious to experience the night life scene. It’s where I would say I was first properly exposed to the music.

How did you discover the scene?

Being in Europe there was obviously a well established scene, I was a short ferry ride away from Ibiza. When I came home from Spain I was so determined to expose my friends and really my city (Jacksonville, FL) to the music. I started incorporating electronic music into my parties and got really into DJing, because there were literally no DJ’s I could book (at least locally). So I felt like I was curating and still learning about the scene at the same time.

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How did you create the concept for Life In Color? Where did it start?

Not sure exactly where the paint party concept originated, but the idea was inspired from a fraternity in Tallahassee at Florida State University. There was also a night club that would do the “Day-Glo” themed parties. We took the paint theme and brought it to another level. We had a lot of inspiration from ID&T, specifically Sensation. I can remember watching videos of Sensation with Sebastian (our CEO) back in 2006 and him being like “I want to create this across the US”.

What style or genre best describes LIC?

I wouldn’t want to label us to just one genre, as we book a wide variety. I think the most important thing is you can expect lots of energy at LIC. So whether that’s a hip hop act or a trap artist, it will go well with the energy our fans create.

Would you say it is a personal reflection of your own tastes or is it more diversified based on current trends?

I would say its more of a collaboration and less of my personal taste. We have an incredible talent buyer that works with our live team to curate the music.

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Tell us about the brand transition from Dayglow to Life in Color?

Those were wild times. I remember when I first heard the news that we had to change the name, I was sick to my stomach. In hindsight it was a blessing. Our marketing team did an incredible job of re-branding and from a creative perspective it opened new doors. Lots of stressful nights but it all worked out for the best. My Instagram & twitter handle both still begin with @dayglow, so it will live on in some way 🙂

What was the reasoning behind the brand and name change?

We had to change the name due to trademark issues with another company/brand.

Are there any challenges that are unique to your show in particular involving lots of paint?

Yes, there are some challenges. We have to “prep” the venues in ways that other concerts/events don’t have to. Some nights we are in a stadium lot, others an arena. So we are less “traditional” in a sense that we aren’t playing in an arena each night with the exact same set up. We own a production company, Advanced Concert Productions, which we started as an extension to better manage our US based tour. Our team does a great job managing those challenges. Being able to scale our show gives us great flexibility in terms of what markets we can go to while not sacrificing the show quality or experience.

I wouldn’t put it past some party revelers to ingest some of the paint thats we’ve seen so heavily featured at these events.

Haha, yes that is likely true. Thankfully we’ve developed a non-toxic water based paint. I still don’t recommend you ingest it.

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Your 10 year LIC Anniversary show is coming up this January in Miami. Looking back on the past 10 years, how do you view building a successful brand and the work that goes into it?

I’ve been reflecting a lot lately on the brand and the journey to this point. It’s been absolutely incredible. I’ve personally learned so much and have connected with so many amazing people. We were in our early twenties and almost ignorant to everything that stood in our way. We were just so passionate and hungry to bring our experience to the world. So much work went in to this brand and the success didn’t come easy. It’s hard to pin-point one specific thing but it all boils down to the fact that we took a chance. We went out there and made it happen. We didn’t care who or what was in our way. Every day we worked at it. We had some wins and some losses, but we kept on. All brands have to find ways to stand out and be different. You take risks and put something out to the world. People will respond or they won’t. If you don’t put in the work, I highly doubt you’ll experience success.

Where do you see dance music going in the next year?

The industry as a whole is coming together and is maturing. The stronger brands, artists and organizations will continue to do their thing as long as they continue to evolve. 2-3 years ago it felt almost chaotic. Today it feels more stable.

What about the next 5 years?

Mars?

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LIC Miami 2017 Tickets Available: www.licmiami.com

Do you have any advice for aspiring promoters and artists based on your years in the industry?

Just get to work. Stop procrastinating or making excuses. Your concept, album or dream job isn’t going to fall in your lap. Get out there and create. You might fail, but you’ll never even have a chance if you don’t try. One thing will lead to another, but you have to start. The universe will respond, but you have to put yourself out there.

This article was first published on Your EDM.
Source: Industry Spotlight: Eric Fuller [COO – Life In Color]

Life in Color announces lineup for 10 year Miami anniversary festival

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In 2007, Sebastian Solano, Lukas Tracz, Patryk Tracz, and Paul Campbell debuted the first-ever Life in Color, known at the time as Dayglow, a humble paint party that tapped into South Florida’s bustling electronic dance music scene. From the outset, the festival’s founders had a vision of creating large-scale, paint-centered EDM events, and ten years later this vision has certainly become a reality. In 2016, the show’s flagship Miami festival hosted 25,000 paint-laden attendees.

More than just becoming “The World’s Largest Paint Party” and a must-attend event for college students, Life in Color’s acquisition by SFX Entertainment has allowed the festival to expand its influence globally, reaching 70 cities in 18 countries in 2016. Some of the most admired names in the industry including the likes of Jack Ü, Kaskade, Alesso, Dillon Francis, Calvin Harris, and Hardwell, just to name a few, have performed at the event in years past.

Celebrating 10 years, Life in Color has released a video announcing its 2017 Miami festival lineup. The event’s decade-old South Florida celebration is stacked with EDM’s biggest bass-inclined artists, such as Diplo, Marshmello, and Carnage, among others. Moreover, this year’s show will feature multiple stages. Diplo, Marshmello, Seven Lions, Illenium, Mija, Solano, and Bonnie & Clyde will take to the Sector X stage, while Young Thug, Carnage, Tritonal, Desiigner, Ookay, Doctor P, and Fresko will take to the Bare Stage.

Miami’s Life in Color 10-year anniversary event will take place on January 28 at Mana Wynwood & RC Colo Plant in Miami’s Wynwood art district. Tickets are available to purchase here.

Life in Color - Miami 2017

 

H/T: Music Times

Life in Color Announces Lineup for 10 Year Miami Anniversary Festival

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Yesterday, Life in Color has announced the lineup for LIC Miami 2017, marking its 10 year anniversary of the world’s largest paint party on January 28th. Life in Color has one of its biggest lineups featuring some of the electronic heavyweight stars entertaining us at the urban streets of Wynwood. The lineup is fire, ranging

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