The International Music Summit held a conference to discuss the global digital music explosion in the East on September 21 and 22, specifically the rise of streaming and the scale of future income as China and Asia fully expand their music markets. The panel consisted of five keynote speakers and was moderated by Mark Lawrence who is the CEO of the Association for Electronic Music in the United Kingdom.
Five speakers were featured in this edition’s Asia-Pacific conference, including ALOK, a Brazilian DJ, Bart Cools, Warner Music Groups executive vice president in global A&R marketing for dance music, industry executive Eric Reithler-Barros, Jessie Wang, international business director for NetEase Cloud Music in China, and Pyro Music CEO Spencer Tarring.
This specific conference was titled, The Digital Storm, and featured both Western and Eastern input on the booming music industry in China. This trend was reinforced by the China Electronic Music Market report presented on day two by Net Ease Cloud Music, which estimated 2.86 hundred million users of electronic music in China in 2017 and confirmed electronic music as the second most preferred genre amongst users in the country.
IMS has completed a successful fourth installment of its flagship event, IMS Asia-Pacific. The event, held in conjunction with A2LiVE and the STORM festival, brought together 700 leaders from the dance music industry from 24 countries for two days of panels, production and DJ workshops and after parties in Shanghai.
Boiler Room returned to Shanghai for a second time this year in celebration of the IMS Asia-Pacific conference, and in tow brought along possibly it’s most popular artist to date: Skrillex. The OWSLA don played for just over an hour to a packed house, injecting a wide away of frenzied bass music into the crowd. Now, an extended version has now been released to the public, showcasing his set in its entirety.
Skrillex has been making even further leaps into the mainstream as of late, having been recruited to contribute original music to the new Suicide Squad movie which resulted in a Rick Ross collaboration called “Purple Lamborghini.” Famed fashion designer Alexander Wang also utilized his newest track “Crown Vic” for a Fall ad campaign.
It’s no question that Boiler Room has become a staple to discovering and promoting underground dance music. Their iconic Boiler Room sets, while bringing the spotlight to the best up and coming talent, have also hosted countless big names such as RL Grime, Clams Casino, A-Trak, and many more to showcase this still burgeoning, diverse scene. In a recent exiting announcement, Boiler Room has teamed up with the International Music SummitAsia Pacific and OWSLA to host Skrillex’s premier Boiler Room Set.
The collaboration between Boiler Room and Skrillex goes to show how much Boiler Room has grown, becoming a top influencer of dance music. This makes it an obvious choice for the tastemakers to now bring on the electronic music taste-making don, Skrillex, to play a set. Skrillex will also be speaking on a panel with some of his peers to discuss the challenges of bringing more electronic music into China, a market that seems to be almost untapped. If you want to catch this epic performance, you can watch it on the Boiler Rooms Website on September 29th, tomorrow. Here are the set times so you don’t miss this momentous occasion:
Boiler Room made its China debut in spring this year, beginning in Beijing then heading to Shanghai the next day. The series kicked off on a high note with an array of popular underground Chinese DJs, in addition to house superstars Disclosure and Paul Woolford.
Now, IMS Asia-Pacific, in conjunction with OWSLA, will be play host to the popular event on September 29 as part of their Shanghai conference, bringing none other than Skrillex himself. This will be Sonny Moore’s first-ever Boiler Room performance, demonstrating just how much the scene in China, and the event series as a whole, is growing. As per usual, he will be joined by a carefully-selected group of local DJs, including Zean, Conrank, Damacha, and Cavia.
Skrillex will also be participating in the conference this year, bringing along his OWSLA cohorts Blaise DeAngelo, Lee Anderson, and Tim Smith along to discuss the challenges and efforts of bringing their unique sound over to China.
The festivities can be viewed on Boiler Room for world viewers, and LeTV for Chinese viewers.