Neil Portnow, president/CEO of the Recording Academy, will step down from his post when his contract expires, sources tell Billboard. Portnow, who has served as the head of the organization that produces the Grammy Awards since 2002, has a deal that runs about another year, the sources said, meaning a new leader should be installed … More »
After a few missteps, The Recording Academy is reassuring its members that it is not lagging behind the music industry when it comes to female representation. In a letter sent to voting and non-voting members Thursday, which was obtained by The Associated Press, the academy offers statistics to show that women had a larger presence … More »
A group of powerful female music industry executives have condemned the Grammys in a new, joint letter. The document, sent to the Recording Academy’s board of trustees and obtained by The New York Times, calls the organization “woefully out of touch with today’s music, the music business, and even more significantly, society” and … More »
By most accounts, the Grammy Awards in 2018 was a big swing, and a big miss. The ceremony’s ratings plummeted by nearly 25% according to Nielsen Media, dropping from last year’s 32.9 million viewers down to 19.8 million for its most recent iteration. While the evening’s results have come under under considerable scrutiny following the event, Bruno Mars’ sweep of all the major categories isn’t the sole reason that The Grammys effectively tanked in what should have been a memorable year for the Recording Academy. We can examine the ceremony’s numerous blunders, but it is also worth noting that the ways we consume media, and the ways we relate to and access our artists in 2018 have changed drastically — and The Grammys need to figure out how to keep from regressing.
First, let’s start at the tip of the iceberg, examining an advertisement-bloated three and a half hour industry circle-jerk. In an age where on-demand content is at our fingertips 24 hours a day, slimming this thing down is going to be necessary for it’s survival. HQ Trivia posted record numbers of nearly 1.6 million players 90 minutes into the award ceremony. If that’s not a testament to how our attention spans are directed in 2018, perhaps nothing is.
A noticeable lack of the usual headline makers this year — including Taylor Swift, Kanye West, Ed Sheeran and Justin Bieber — also likely contributed to viewers’ even further numbed attention spans. But stuffy award shows across the board are suffering, and The Grammys aren’t immune. The Oscars, Golden Globes, and MTV Video Music Awards are all struggling with fluctuating viewership drop offs each year too, but the Recording Academy was uniquely poised this year to give some of the most important cultural figureheads of the moment the proper platforms and recognition they deserve in the divisive, tumultuous socio-political climate we’re currently a part of… and they fell flat on their face.
Setting Jay Z and Kendrick‘s snubs aside (we’ll get back to those), how is it conceivably possible that “Despacito” did not win one of the three major awards it was nominated for? Simply put, the track is, for better or worse, one of the most consumed pieces of content in human history. Luis Fonsi and Daddy Yankee’s record-shattering collaboration head and shoulders outsold and out-streamed any remote competitors last year in 50 countries, amassing a whopping 4 billion YouTube views, an RIAA diamond certification, and snagged a record 16 weeks atop the Billboard charts. So, beyond the incontrovertible numbers, an objective look at “Despacito” begs the question, why didn’t it win any Grammys? Perhaps the Recording Academy isn’t ready to recognize Latin pop in the ceremony’s top three major award categories like the rest of us clearly did?
Carlos Santana’s “Smooth,” released in 1999 followed by Ricky Martin’s “Livin’ La Vida Loca” in 2000 were the last two comparable comparisons, and both are of course in English. Nearly two decades later, the average American music and television consumer has switched things up significantly; and while The Grammys is clearly slow to catch up to the times, we’ve long been ready for something different.
Back to Kendrick Lamar and Jay Z. It has been 20 years since there were no white males nominated for Album of the Year. In a year when the American people were gifted with two thoughtfully created concepts of black excellence and deeply personal storytelling, Bruno Mars’ 24K Magic wins Album of the Year, Record of the Year, and Song of the Year. It’s also worth noting that Mars’ album, for what it was, was terrific. That’s not in dispute. But was 24K Magic‘s quasi-Motown, mass appeal wedding reception fare worthy of drowning out two of the most impactful hip-hop albums in recent memory? No, definitely not. That simply doesn’t seem like the progress everyone wants to see.
The Grammies are for the music Industry. Music, itself, is for everywhere else and everyone else. Good to remember.
— blobtower (@blobtower) January 28, 2018
Look at the Best New Artist category. Alessia Cara has been signed to Def Jam Records since 2014, SZA has been releasing music since 2012. Perhaps a designation like “breakthrough artists” would be more accurate. That fact that both of these immensely talented young women are just now being recognized comes off as painfully tone deaf. Is the Recording Academy voting innocuously — most likely. But the 2018 awards ceremony highlighted the fact that the Grammy Awards are unfortunately stuck way behind the times, and the effects undoubtedly showed.
Last year, Chance The Rapper challenged the status quo earning a grip of Gramophones for an album that technically didn’t sell a single unit. Now that’s progress. He changed the game — and viewership reflected it with the ceremony raking in it’s highest numbers in half a decade. We’re going to need more than Hillary Clinton reading a snippet of Fire and Fury next year; the audiences, consumers, and fans deserve it. If The Grammys want to continue to claim to be music’s real cultural barometer, make it for the people, not additional vanity for the music industry. Consider and recognize the music that truly deserves it most, represent social progress where possible, and try stepping out of the comfort zone — at the end of the day, that’s what really moves people.
Between Lorde not being allowed to perform her own material, the distinct lack of awards going to women, and Recording Academy president Neil Portnow’s stupid comments about women needing to “step up,” the Grammys haven’t been doing so hot on the whole “not being sexist” front lately. Today, a number of female executives … More »
Fall Out Boy have always been a lot. God gave singer-guitarist Patrick Stump indestructible musclebound vocal cords that cannot be contained, and he fully indulges their powers. Musically, his songs tend to be big and bold, often dispensing with conventional notions of good taste in their pursuit of stadium-sized glory. As a lyricist, bassist Pete … More »
Even though he has been the highest paid DJ for the past 5 years, Calvin Harris can’t catch a break with the Grammy’s Academy. In quite the cheeky Instagram post, Calvin Harris explains that he grew out his beard in order to be accepted in the Grammy pop world and to be taken seriously. In
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Father John Misty was nominated for two awards at this past Sunday’s Grammy Awards. His 2017 opus Pure Comedy lost Best Alternative Music album to the National’s Sleep Well Beast, but Pure Comedy did actually win one extremely prestigious award: Best Recording Package. (Pure Comedy actually tied to share the award with Magín Díaz’s … More »
Lorde was the only female musician nominated for Album Of The Year at the Grammys on Sunday, and not coincidentally, she was also the only nominee who wasn’t invited to perform her own music during the ceremony. Only 11 of the 84 awards handed out went to women, and only one of those … More »
There were many ridiculous aspects to Sunday’s Grammy festivities, but probably the most ridiculous was the show’s treatment of women. Although the broadcast made a big show of support for women’s rights by having Kesha and a small army of her peers perform her anti-abuse rebuke “Praying,” the gesture rang hollow in light of … More »