For years, Beast Coast was more of a loose organizing principle than a rap group. It was a collection of three different New York groups — Flatbush Zombies, the Underachievers, the Pro Era crew that Joey Bada$$ spearheaded. They might appear on each other’s records and do shows together, and they might even yell out … More »
Once upon a time, the Rap City booth freestyle was an institution. Rap City was in its 10th season when Big Tigger took over as the host of the BET music-video show. And from 1999 to 2005, he made the show his own. He gave it a whole new concept: The show took place in … More »
New York rap supergroup Beast Coast — comprising Flatbush Zombies, the Underachievers, and Joey Bada$$’s Pro Era crew — released their first official single, “Left Hand,” last month. Members have collaborated and toured together here and there, but Beast Coast is their debut as a solid group. They gave an electrifying … More »
For years now, Beast Coast has existed mostly as a name that people sometimes yell on record or onstage. (For the record, it’s not Best Coast. That’s something else.) Beast Coast is a loose conglomeration of three different internet-beloved underground New York rap groups: Flatbush Zombies, the Underachievers, Joey Bada$$’s Pro Era crew. In different … More »
The name Beast Coast has been popping up on festival lineups for years now — occasionally confused for the very different sounding Best Coast — but the rap collective, who have also gone on a couple of tours in their time together, hadn’t put out any music until today. More »
When Radiohead performed “15 Step” at the 2009 Grammys, it wasn’t really Radiohead. It was Thom Yorke, Jonny Greenwood, and the University of Southern California marching band. Something similar happened last night, when New York rap energy-bombs Flatbush Zombies performed on James Corden’s Late Late Show. Once again, the stars called in help … More »
Earlier this year, Flatbush Zombies released their latest album, Vacation In Hell — we ran a profile on the Brooklyn rap group around the time of its release — and today they’re returning with a brand new one-off track called “New World Order,” which they’ve performed live in the past. The … More »
Prime Social Group is back with their biggest unveil to date. Now boasting nine festivals under the Breakaway, Prime, Haunted Fest, and #Fest brands, PSG’s elevating the supreme curation the brand’s been exploring at the intersection of hip-hop and electronic music. This year, Breakaway Music Festival serves as an outright testament to the booking that’s taking the industry by storm.
The festival will return to Grand Rapids’ Belknap Park on August 24 & 25 and Columbus’ Mapfre Stadium on August 24–26, expanding into a three-day festival installment for the first time ever.
Columbus’ Breakaway Music Festival Columbus welcomes the Grammy-nominated DJ and producer Kaskade, live electronic innovators ODESZA, the modern 4/4 master Chris Lake, OWSLA’s own bass champion Ekali, Phantoms, Kayzo, and more. Columbus will also invite some of contemporary music’s most in-demand acts including pop maverick Halsey, Khalid, and Quinn XCII.
As PSG’s booking outreach continues, Breakaway Music Festival will only continue to serve as an emblem of the brand’s coveted understanding of its young audience.
Photo Credit: Tyler Church
We know Girl Talk, the Pittsburgh producer known to his parents as Greg Gillis, for his frantic, dizzying mash-up records and for the live shows that have historically always been more like massive, disorienting parties. But in recent years, Gillis has turned his attention toward rap production, crafting tracks for people like Freeway and … More »
Although they might chafe under the reductive “drug-rap” label, it’s pretty clear that Brooklyn rap trio Flatbush Zombies are into drugs. They named their debut mixtape D.R.U.G.S. and their debut album 3001: A Laced Odyssey. They’ve put out a music video exactly at 4:20 before. And since tomorrow is international stoner holiday 4/20, you’d … More »