Elrow will be returning to Brooklyn to continue its NYC residency this February, and the event will transport fans to an “enchanted forest,” thanks to the unveiling of “El Bowsque Encantado” as the event’s theme. In addition to the theme announcement, Elrow has released a trailer detailing the 13 artists slated to perform on the February 23 show at Avant Gardner. The global event circuit is known for combining theater, art, performance, and fashion installations to create a multi-faceted event. The roster of house and techno artists certainly up the appeal, with more than 10 hours of performances slated for the evening.
The 13 artists consist of Paco Osuna, Victor Calderone, Audiojack, Bastian Bux, Charles Meyer, Detlef, Joeski, Mathias Kaden, special guest Matthias Tanzmann, Miss Jennifer, Sante, Toni Varga, and Westend. Representing Spain, Germany, Greece, the UK, and the US, the international lineup is a direct reflection of Elrow’s global aesthetic that attracts fans from all over the world.
Amsterdam Dance Event (ADE) kicks off next week, and most by now know the event’s robust scheduling means being inundated with party/lineup decisions and challenges. With countless events featuring even bigger talent, planning the “ideal” weekend in Amsterdam can be tricky. To help guide the way, we’ve curated a few of our favorites to help steer attendees in the right direction. Of course, there’s many more to choose from, but here are our 10 events not to miss.
It’s the first night at ADE, and there are so many parties it’s hard know where to start. Look no further than Sugar Factory — a mainstay in Amsterdam club culture for the better part of the last decade. Featuring Dot Audio sound, and two rooms (a main, and a more intimate space), Sugar Factory is the first ingredient in the recipe for a great night out. Throw in the lineup for the legendary Luke Solomon’s last night of a recent residency and attendees’ ADE appetizer is complete. Headlining is Honey Dijon, known for an incredibly progressive blend of club-sound brilliance, and Horse Meat Disco, a talented duo riding disco’s wave of resurgence. What better way to kick off a long weekend in Amsterdam?
ADE is warming up and it’s time to get a little freaky for night two. Look no further than Sexyland — a new temporary club concept. The concept is simple: New Owner, Every Day. Every experience at Sexyland will be different. Headlining the night is Boys Noize, German industrial techno wunderkin. Fresh off a variety of new releases throughout the past year including a collaboration with Virgil Abloh, the music is guaranteed to be as banging as the space, art-installations, and crowd.
Perhaps there’s an affinity for the airier sounds of the house spectrum? Head over to Tolhuistuin, the three-room Amsterdam nightclub right off the water with views, and green spaces to boot. There lies a massive Anjunadeep showcase featuring some of the top deep and progressive house acts. Key acts include Yotto, whose original productions find their way into everyone’s favorite DJ’s sets, and 16 Bit Lolitas. These Amsterdam locals are bound to make for a a huge hometown show.
The weekend is finally here! Head over to Thuishaven for an unforgettable evening in and incredibly unique space. With multiple stages nestled between bars in a hugely industrial scene (think scrapyards and abandoned oil tankers), Life and Death’s ADE showcase awaits. The Italian label brought out all the stops, with huge names littered throughout this lineup. Between Henrik Schwartz, Axel Boman, and DJ Tennis, there’s a sound for all styles and a DJ pushing that sound to its furthest limits.
This one’s definitely something special. First, the promoter, Audio Obscura, which is known for its legendary events in obscure and unexpected settings. Next, the fascinating architecture of the famous National Maritime Museum in central Amsterdam. Finally, four hours of the incredible talents of Stephan Bodzin, the live-techno genius. Combine those three elements for one of ADE’s most unique events this year. For those looking for somewhere to physically stay put while going on a musical journey — look no further.
It would be impossible to have an ADE list without mentioning an event at Gashouder. This techno Mecca features a massive dancefloor, booming sounds, incredible production, and even indoor screaming fireworks. With so many events at this pinnacle space, it can be hard to choose just one, but Maceo Plex’s Mosaic party is guaranteed to be one to remember. Backstopped by the brilliant minds behind Awakenings, Mosaic’s lineup is hugely diverse. While mainstays like Maceo Plex and Floating points are obvious must-sees, don’t sleep on Helena Hauff, one of the princesses of acid and electro. That German sound is bound to get attendees jumping.
Speaking of Germany, famous Berlin club, Watergate, is hosting what looks to be an unmissable night. The lineup is full of regular German club residents and additional stars from across Europe. Ears will perk at the idea of an Anja Schneider B2B La Fleur set, which is bound to be entirely epic. Two female label bosses and boundary-pushers together on the same stage. German and Swedish sounds will collide. What more could you ask for?
Scheepsbouwloods is described by Resident Advisor as the “ultimate rave location on the NDSM-wharf.” What better way to hit the “ultimate rave location” than with the ultimate rave? DGTL, Amsterdam-based cutting edge dance music event producers, bring Jamie Jones‘ Paradise party to this epic location. And of course, following Jones comes an insane lineup of techno, tech house, and house heavyweights. It doesn’t only feature label boss and tech-house party-vibes legend Jones. It doesn’t only feature Derrick May, one of the Detroit-based pioneers of techno and members of legendary trio, Belleville Three. It doesn’t only feature a rare live Dubfire set, featuring all original production. This lineup features all three of themplus Maya Jane Coles, Richy Ahmed, and countless others.
For those looking to avoid party-hopping and seeking a true, nearly endless, immersive experience, look no further than the Afterlife party on Saturday night. Curated by masters Tale of Us, the lineup a deep mix of incredibly diverse minimal and masterful artists. Not only are Tale of Us, Ardiatique, and Mind Against hitting the decks, but there’s a huge variety of live sets in the mix. Mathew Jonson, Recondite, and Agents of Time are all coming out to round out the incredible mix of DJs with their live sets. Additionally, a special Solomun B2B Dixon set is bound to feature a full dance floor surging to dimension bending sounds.
An elrow party is not to be missed. The legendary Barcelona day club that has taken their event international. Known for its incredible tech-house and dance party sounds, elrow is has made a name for itself with the sheer spectacle of it all. No lineup announced yet? No problem. Attendees can expect everything from confetti blasts to themed dancers in the crowd on stilts to hundreds of inflatable pool toys to throw at friends — and, of course, the dancing chicken. Aside from the spectacle of it, the music at elrow is guaranteed to meet high standards. The theme for this party is Chinese “ROW” year, and time will tell exactly what that entails.
As the year starts to wind down and head into the colder months, elrow displaces any notion of slowing down by announcing their return to New York for the final chapter of their 2018 residency. After two spectacular sold-out events throughout the summer, the city was witness to the birth of a new party in town.
Characterized by cheeky flamboyance and immersive extravagance, elrow makes their last US appearance of the year in New York’s Avant Gardner nightclub on November 24th, bringing along deep-sea surroundings with their ‘The Rowmuda Triangle’ theme. With selective curation processes bringing upbeat house and techno artists to the helm, this event will feature Steve Lawler B2B Yousef, wAFF B2B De La Swing, Acid Mondays, and Andres Campo to complete a night full of dancing.
“I wish we could cater the DJ line up to the theme, but that, for the moment, is not possible I’m afraid… I always try to find DJs that are the right fit for the party, which means fun, uplifting music..”
With over 100+ years in procuring distinct electronic dance music experiences in over 50 countries, elrow has succeeded beyond compare in establishing a covetable party experience which illuminates color, light and undoubtedly the best of house and techno bookings in each respective city.
Wynn Nightlife is primed to cater to house and techno enthusiasts in its introduction of Art of the Wild. A three-day run of day-to-night parties, Art of the Wild will bill acts from renowned event brands elrow, Circoloco, Rumors, and Paradise.
Wynn-owned Vegas hotspots, Encore Beach Club and XS will welcome Claptone, Chris Liebing, Lauren Lane, Nicole Moudaber, Black Coffee b2b Virgil Abloh, and more for Art of the Wild’s inaugural edition. The one-of-a-kind soiree will take over Wynn’s Sin City holdings from October 5-7, providing an anomalous underground experience in the heart of Las Vegas. Those interested in attending Art of the Wild’s debut can purchase tickets, here.
elrow is making its way back to New York City this weekend, specifically to Brooklyn to take over the Brooklyn Mirage and turn it into a roman themed party. A 10-hour party starting at dinner time and ending at sunrise, elrow is bringing 10 hours of b2b sets NYC for one of the biggest parties
To witness inversion of the underground at its most ingenious, house and techno listeners need not look further than an elrow event.
Long associated with the dimly lit dance floors of dark clubs, underground sound goes open air under the oversight of elrow, a family-founded party brand that dates back to 1870. As attendees of previous elrow events know and know well, the secret to elrow’s longevity in entertainment circles is no secret at all, but a perceptible emphasis on crowd immersion, specifically in a vibrantly colored, visually transfixing environment that engages audience members in a way that is entirely unique to elrow, and largely anomalous in the current context of electronic event production.
Photo Credit: Pablo Dass, Alex Caballero & Andrei Oprescu
Crowd interactivity takes center stage at an elrow event, where the performative nature of elrow’s production places stilt-walkers and puppeteers among those in the crowd, creating a constant and blissfully chaotic sense of activity that keeps pace with the live music.
An avant-garde entity in the electronic event market, elrow derives much of its influence in the increasingly popular trend of experiential nightclubbing from its deemphasis on the music as the primary point of focus, and its redirection of that attention to the thematics of event production. In addition to actors interspersed among the audience, elrow amplifies the affective quality of its high energy events with ornate stages tailored to the given event theme, massive inflatable decorations displayed throughout elrow’s often outdoor venues, and large confetti canons that provide the climax of an elrow affair, enveloping the crowd in brilliantly hued clouds of paper, the confetti drops occurring in sync with DJs’ beat drops.
Photo Credit: Pablo Dass, Alex Caballero & Andrei Oprescu
“elrow is an immersive experience and I believe that’s what sets us apart. We don’t only focus on front of stage decorations, there’s always something happening around you, the decorations are all around you, floor actors walk around, stilt walkers, confetti showers“
–Victor de la Serna
Photo Credit: Pablo Dass, Alex Caballero & Andrei Oprescu
elrow’s maturity from a weekly, Barcelona based party series to White Island resident, and currently, to one of the most widely acclaimed party brands in the world–elrow has hosted more than 132 shows across 33 countries in 2018 thus far–evidences the allure of elrow, a name that signifies a larger than life electronic experience quite unlike any other.
elrow will bring its unparalleled production to New York City for the second time in 2018 come July 28, where the brand will follow its initial April appearance–elrow: The Residency Begins–with a 10 hour fiesta at the Brooklyn Mirage for Elrow Open Air. Those interested in attending the Elrow festivities can purchase tickets to Elrow Open Air, here.
Dancing Astronaut caught up with elrow’s Music Director, Victor de la Serna, to get a closer look at the psychology of planning the international party series ahead of Elrow Open Air.
Dancing Astronaut: Being that you’ve been with elrow since the beginning, involved in the booking for each event/residency branded with the elrow name, I’d love to hear how you’ve approached booking strategy wise/curatively for the theme of the current residency, “Nomads, New World.” Can you talk a little bit about what you take into consideration when booking with this theme in mind? I’m curious to know what “Nomads, New World” means to you, and how it affects how you book the artists who play the events, with this “Nomads, New World” concept in mind. Those familiar with elrow productions know that concept is crucial to how elrow envisions the given event, so thinking a little bit about concept in relation to booking strategy seems like a great place to start.
Victor de la Serna: I wish we could cater the DJ line up to the theme, but that, for the moment, is not possible I’m afraid… I always try to find DJs that are the right fit for the party, which means fun, uplifting music. We stay away from darkness and look for house and tech house as well as some techno DJs more on the funk side of things. However, in an ideal world where I would book artists according to the theme, in this case I would only program up and coming DJs. A very risky move for any promoter but, if we are looking for the new world, that’s what I would need. If we look at the Nomads part it would be far easier as all DJs could be considered Nomads with the amount of traveling they do.
Dancing Astronaut: Does your booking approach vary at all when it comes to lineup cultivation in the states? This is another question that ties in well with the “New World” branch of the thematic concept here. If so, in what ways does your booking method differ?
Victor de la Serna: You need to have a deep knowledge of your party and have a clear idea of what works and what doesn’t in each country and city. Each place has a different story and maybe a DJ that works great in Barcelona or Ibiza has never even played New York, so as a booker it comes the time where you can always go for the well established artists or try and bring someone that you know will work with the vibe of the party but might have never played that city before. The good thing about elrow is that even though the themes change, the vibe of the party doesn’t, so we are always looking for that kind of sound we know works well with the style of the party.
Dancing Astronaut: Given your experience with booking, and with Elrow, one of the most successful parties in the whole world, what do you consider to be absolutely essential when it comes to booking events/residencies that will flourish?
Victor de la Serna: When it comes to bookings we always come back to fun, energetic music. When it comes to events there should always be a strategy. You need to find a city where you can grow into a big format event, a residency or part of a bigger strategy within the country. Doing events for the sake of just doing events doesn’t really take you anywhere in the long run.
Dancing Astronaut: As Juan Arnau Sr. states in Elrow’s recently released mini-doc, “When you manage to make the audience the main show, then you’ve achieved success.” Actors and stilt walkers are evidently important to making Elrow audiences “the main show.” In your opinion, how else does Elrow strive to make the audience “the main show,” so to speak, and how does this set Elrow apart from other party entities?
Victor de la Serna: elrow is an immersive experience and I believe that’s what sets us apart. We don’t only focus on front of stage decorations, there’s always something happening around you, the decorations are all around you, floor actors walk around, stilt walkers, confetti showers, etc… so this is very different from a regular club night where all the focus has been put on the DJ. With each party we try to better ourselves and improve this experience, so two elrow parties won’t be 100% the same!
Dancing Astronaut: So to narrow our focus, elrow came to New York in April for its beginning event of 2018 at Avant Gardner. elrow is no stranger to New York City, yet when it comes to this year, these curated events, what specifically has elrow sought to bring to New York City this year that it might not have brought in its previous visitations?
Victor de la Serna:Every party we have done in NYC has been a totally different theme and we will carry on like this. The time we bring back a theme to New York will be because that theme has been changed, which happens every year. Each year we take out a couple of decorations, premiere a couple of new ones and refurbish and change all the existing ones. If you think about it, it works, as either you have not seen the theme before or it might be one of your favourites. We see that a lot of people also come back as they love the theme, so we just try and balance everything 🙂
elrow has announced the stellar line up for its immersive July 28th Rowlympics themed event. Under the sun and the stars, this rare musical fiesta features 10 hours of back-to-back sets by international superstars. The dusk-to-dawn games commence at 6:30pm taking New Yorkers on a musical marathon until 4:30 AM at East Williamburg’s Brooklyn Mirage.
Ibiza’s International Music Summit (IMS) announced the final speaker details for its 11th annual conference, set to take place just as the White Isle’s season kicks off, May 23–25th. Now, in association with Pioneer DJ, IMS brings together over 93 impressive voices from around the world. Twenty-three global artists and industry heavy-weights will bring further insight to the summit, covering every aspect of the diverse and ever-changing electronic music landscape.
Programming for the 2018 event will tackle mental health in the music industry, the landscape of digital media consumption, technology, and much, much more. The house music legend Todd “The God” Terry will speak for the first time at IMS for a keynote interview about his life and career in dance music, including his early years in New York. Honey Dijon will present a discussion on sexual harassment in DJ culture which in an open and frank capacity, IMS hopes to use to confront the realities of this issue in the industry and what we can all do to tackle it.
A full list of the new speakers is listed below. Delegate badges can be purchased here.
IMS Ibiza 2018 New Speakers:
Alexander Holland (Deezer, Chief Content and Product Officer, France)
Andrea Oliva (Artist, Switzerland)
B.Traits (Artist, Canada)
BLOND:ISH (Vivie-Ann Bakos) (Artist, Canada)
Christine Brown (Help Musicians UK, Director of External Affairs & Business Development, UK)
Declan McGlynn (Point Blank, Music Journalist, UK)
Freddie Fellowes (Secret Garden Party, Promoter, UK)
Honey Dijon (Artist, USA)
Jay Jay Revlon (DJ, Host and Cultural Events Curator, UK)
Jon Drape (Broadwick Live, Group Production Director, UK)
Julien Lesaicherre (Workplace by Facebook, Director EMEA, UK)
Katy Ellis (Anglo Management, Manager, UK)
Kurosh Nasseri (AFEM/Nasseric Inc, Founder/Attorney, USA)
Marina Blake (Brainchild Festival, Creative Director, UK)
Martha Pazienti Caidan (Resident Advisor, DJ/Radio Presenter/Producer, UK)
Matt Abbott (Label Worx/AFEM, CEO/Co-Founder and Exec Board, UK)
Matt Smallwood (Toolroom, Label Manager/Head of A&R, UK)
Matthew Adell (Native Instruments, Chief Digital Officer, USA)
Nick DeCosemo (Mixmag, Global Editorial Director, USA)
Pierce Warnecke (Berklee College of Music, Assistant Professor, Spain)
Rui Da Silva (Artist, Portugal)
Todd Terry (Artist, USA)
Vicenc Marti (elrow, President and Board Member, Spain)
2017 would prove to be a career defining year for Zedd, the producer dethroning his 2012 Foxes feature, “Clarity,” as his most recognizable single via the release of “Stay,” a track that would not only earn Zedd his second double platinum certification plaque, but a VMA for Best Dance Video, and a Grammy nomination to boot. Departing with his highly celebrated single and Grey in tow, Zedd hit the road on his 12-date North American Echo Tour.
Photo Credit: @zedd/Instagram
A masterpiece of modern electronic production, the Echo Tour proved to be an intricately designed venture both highly stylized and deeply experiential in nature. Reflective of Zedd’s self professed desire to engage a multitude of “…senses that come together into one experience,” the Echo Tour appealed to sight, sound, feel, and touch via visuals, color and lighting, lasers, smoke, and of course, Zedd’s musical library. Far from hesitant to lay claim to the choreographed quality of his shows, Zedd acknowledges “Every song that I’ve ever played has a specific visual that goes with the song,” but the pre-show preparation extended beyond just that—the producer also matched specific lighting and color effects to each song, rehearsing the ensembles prior to the tour’s debut. The effects that characterize the Echo Tour’s individual shows, however, are produced live, projected to the crowd in real time despite the tour’s various pre-debut run throughs.
Photo Credit: @zedd/Instagram
An exposition of Zedd’s progression as artist, performer, and production strategist, the Echo Tour contained a message that was reiterated on each show date. Those that identified Zedd as an ‘artist to watch’ back in his earliest days had their fingers firmly planted on the pulse of dance music’s future, a rhythm that has beat with increasing intensity given Zedd’s continued ascendance to electronic acclaim.
Mastermind of progressive house and music industry satire, Joel Zimmerman brought his ‘lots of shows in a row’ tour to an international audience in 2017. Kicking off at New York City’s Hammerstein Ballroom in March, the tour made noteworthy stops at large scale festivals and venues alike including Mysteryland, Creamfields, Red Rocks Amphitheater, Shrine Auditorium, Tomorrowland and Hï Ibiza.
Photo Credit: EDM Tunes
The crown jewel of deadmau5’s recent tour was the new and improved Cube 2.1, which boasted state-of-the-art LED screens and crystal clear, new graphics for an unparalleled visual experience. Standing at 15 feet tall and 16 feet wide, the behemoth showed comedic images of dancing cows, wonky-eyed mice, and even a tribute to the video game Rocket League among other visuals during deadmau5’s sets.
Hypnotic tracks like “Relax” and “Premonition” were brought to life with hauntingly psychedelic visuals, tied together by REZZ’s signature LED goggles. Mass Manipulation was indeed achieved across the Mau5trap supported tour, which made notable stops at Ultra Japan, Electric Zoo, EDC Orlando, Something Wicked among others. After selling out numerous locations along the way, it’s no wonder REZZ was recently named Billboard Dance’s “Breakout Artist of the Year.”
ODESZA’s critically acclaimed A Moment Apart journey has seen the group move between sold out stadium-sized arenas all over the country, with Sofi Tukker and Chet Porter in tow as openers. Since its inception in Spring, the ever-evolving A Moment Apart set has morphed slowly over time to include new songs from the album, live edits with a full drum line, and many unreleased surprises along the way. On a given night, it takes a team of 60 people all working relentlessly behind the scenes to put on a show of this scale.
That the tour necessitates many helping hands is hardly a surprise given the many components it’s comprised of. Among their rotating cast of live instrumentalists, ODESZA play along trombonists, trumpeters, guitarists, and a choreographed drum line. The sonic elements combine with lighting looks ranging from moody hues to glittering whites flank lasers, pyrotechnics, and smoke as the special effects that work in tandem to create the tour’s ethereal aesthetic.
Pictured: Harrison Mills and Clayton Knight of ODESZA organize the order in which songs and special effects will appear on The A Moment Apart Tour on a white board with Post-It notes denoting respective songs and effects.
Photo Credit: Julian Bajsel
Beyond the music, the standout feature of the tour is the stunning visual production, headed up by Saxton Waller, former lighting designer to STS9. With all that ODESZA has been able to accomplish this year creatively, it’s no wonder they are rumored to appear high on Coachella’s 2018 lineup
Over his storied career, Richie Hawtin has become an influential part of Detroit techno’s most revered proponents. With a deep back catalog of accomplished releases under his belt and a reputation for crafting fabled live sets extempore, Hawtin has deservedly solidified his status as a global force in the genre.
Richie Hawtin’s Close tour existed at the intersection of anthropomorphic spontaneity and robotic absorption. Utilizing vantage point cameras from a multitude of angles and a plethora of live instrumentation devices including computers, mixers, and drum machines, Hawtin was able to create a fleeting, mercurial audio/visual experience in which audiences could watch — and of course listen to — momentum build in real time.
Photo Credit: Billboard
The 75-minute live audio-visual shows under the Close umbrella are expressive of what Hawtin terms his “very unique way of playing,” an approach that sees every movement that he makes captured by the live-feed cameras and projected to the audience in real-time. The absence of a table to support Hawtin’s mixers lends an additional unusual element to the Close shows, exposing Hawtin’s entire body and in turn, permitting the audience to visually follow each step of Hawtin’s musical execution.
“The very simple act of moving that table away—which is quite strange for a DJ because you’re completely open and naked to the audience—is probably the most important decision we made,” Hawtin says of the alteration. “Without that decision, there wouldn’t be the show. You have to see that human form moving and gyrating.”
The Close tour made its debut at Coachella in Indio, and made stops at Movement Festival, Melt, Primavera Sound, Pukkelpop, and Creamfields, among other banner venues.
“Together we make magic happen.” That is the ethos by which Spanish production company Elrow runs their now legendary party collective. The Barcelona-based collective has hosted more than 100 shows in over 50 cities globally and hosted showcases at more than 25 festivals worldwide including Glastonbury, Disclosure’s Wildlife Festival, and Hideout, to name just a few.
Pictured: shots from Elrow’s Glastonbury showcase.
Elrow’s status as an influential party promoter dates back long before clubbing even existed, with the company’s family roots dating back to 1854. The vibrant party promoters invade the island of Ibiza each Saturday at the world renowned Space Nightclub; the shows regularly feature wild costumes, a genius array of expansive stage production, and no shortage of confetti.