Gary Richards on where he’s been, what he’s learned, and starting over, premieres ‘No Retreat’ with Loge21 [Interview]

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Gary Richards on where he’s been, what he’s learned, and starting over, premieres ‘No Retreat’ with Loge21 [Interview]6E258AEB46AA40EFB93BCEB4B99FD32E

Electronic music consumers over the last two decades would be hard-pressed to pinpoint an individual who’s impacted the dance music event space harder than Gary Richards. Since the 1990s, Richards (also known musically as Destructo) has taken his talents miles above their subterranean roots, largely helping shape the Southern Californian rave scene, relentlessly seeking new ways to secure dance music a more tangible, industry-wide foothold. From championing a quaint little get together, now known as Electric Daisy Carnival (incepted under the ‘Magical Mickey’ masthead, from when the event series bore Richards’ earmark in the ’90s), to hatching the now-legendary HARD Events, which bred the still fervently attended Holy Ship! and HARD Summer, he’s exuded a visionary’s proclivity for predicting (and propelling) the next electronic it thing oozing the je ne sais quoi that really makes an event stand above the rest.

Gary Richards on where he’s been, what he’s learned, and starting over, premieres ‘No Retreat’ with Loge21 [Interview]Destructo3

Richards not only has a promoter’s penchant for garnering the excitement needed to get ideas off the ground, but a masterful musician’s tact to make them stick. A desire to liven up a scene subject to cyclical staleness served as the impetus for Richards’ most recent brainchild, branded AMFAMFAMF (All My Friends).

“The landscape is very competitive,” Richards said of picking up shop in 2017 after a decade at HARD to breathe life into yet another new endeavor. “There’s a lot at stake now and business people don’t want to see new things pop up. But dance music’s all about new and fresh and that really can’t be stopped.”

Though, despite the daunting nature of starting over in one of the most volatile industries in existence, the All My Friends event train gained almost instantaneous headwind, perhaps due to Richards’ own reputation preceding him. The first edition of the company’s cornerstone party, FriendShip Cruise, amassed thousands for its four-night maiden voyage aboard the Celebrity Equinox to the Caribbean. With it, came a colorful stream of genre-traversing acts, from Boys Noize to Busy P, RÜFÜS DU SOL to Rico Nasty. Richards’ seemingly curious curation must have struck a resounding chord, as the 2020 cruise is already 70 percent sold out.

Gary Richards on where he’s been, what he’s learned, and starting over, premieres ‘No Retreat’ with Loge21 [Interview]Destructo1

In addition to a stint captaining Def American’s A&R sector under the emphatically accomplished eye of pioneer producer, Rick Rubin, driving innovation in the music industry is in Richards’ DNA. His father, Barry Richards, a concert promoter and prominent radio personality of the late ’60s and early ’70s, made sure his son’s sonic sonar was firing on all cylinders before he hit puberty, ensuring his kids got to catch everyone from Rick James to Black Sabbath. Barry himself is known for helping to introduce progressive rock to East Coast radio stations in his time. Quite ironically and somewhat timelessly, Barry certainly imparted his intuition and curative periphery to his son, as they stood on the precipice of a consequential musical uprising Barry never saw coming. Barry, it seems, believed Eminem when he quite comically announced “Nobody listens to techno,” on 2002’s unforgettable “Without Me.” Little could Barry have known at the time that Gary would famously sample the line years later for for his 2015 club sensation, “Techno.”

“My dad was always like ‘Don’t mess with that [electronic] music cause no one likes it,’” Richards said. “20 years later, he called me up and was like ‘Hey, what’s a Major Lazer?’”

Gary Richards on where he’s been, what he’s learned, and starting over, premieres ‘No Retreat’ with Loge21 [Interview]Destructo2

With this perpetual irreverence for convention as a promoter/organizer, so comes Richards’ success as DJ-producer, Destructo; a success which can be characterized as a career-long dedication to discovering strange new ways to merge the house and hip-hop domains, which historically has been tough to do properly, even despite the two genres’ inextricably shared origins. Richards maintains his success as a musician is innately linked to his success on the business side of the coin.

“I think when you’re just a concert promoter you’ve never really been in the artists’ shoes, so you don’t really understand the nuances—especially DJing electronic music,” Richards said of his entrepreneurial edge amidst a capitalism-catalyzed sea of eager competitors.

Gary Richards on where he’s been, what he’s learned, and starting over, premieres ‘No Retreat’ with Loge21 [Interview]Destructo Busta Rhymes Fkin Sht Up

Securing collaborations with rap icons like Ty Dolla $ign, YG, Yo Gotti, and Busta Rhymes, Destructo’s music soon became something of a G-house archetype: flippantly feel-good tracks for a night out up to no good. However, his latest record, a Dancing Astronaut exclusive, strides outside the hip-hop-predicated mold of his most notable works, for what Destructo himself dubs his “hardest-hitting track yet.”

“No Surrender” is a bass-driven battle cry primed for the perennially raucous festival frontlines. Bolstered by Parisian bass house duo, Loge21, the track employs Richards’ own thunderous, Sparta-inspired vocal cut. Destructo isn’t asking this time; he’s just cutting to the chase and coaxing listeners directly to dance floors.


AMFAMFAMF recently announced dates for both its Seattle and LA dates— Seattle will see a July 4 affair with Chris Lake and Justin Martin in tow, while LA’s October 19 – 20 event roster still remains a mystery. Though, as Richards’ newest festival property continues to build brand equity within a heavily diluted electronic events circuit, Richards’ is already sure of All My Friends’ longevity, noting it is one of his most important entrepreneurial accomplishments so far. “With that it’s the same Gary, just a different name,” says Richards. And if the last 20 years of dance music events are any indication—if it bears Gary Richards’ name, it’s going to be a hit.

Learn more about AMFAMFAMF’s Seattle and LA dates here.

Herpes reports show considerable spike in close proximity to Coachella

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Herpes reports show considerable spike in close proximity to Coachella4 21 18 DOLAB COACHELLA W2 WATCHARA08

Some people brought home overpriced Yeezy merch to commemorate Coachella 2019 and others brought home herpes. According to data released by HerpAlert, a website that allows users to upload images of affected areas of the body for clinical evaluation and then be prescribed treatment for the sexually transmitted disease, cases of herpes seemingly skyrocketed near Coachella during this year’s two weekend run.

The site, which diagnoses on average about 12 cases of the incurable disease on a daily basis, claims to have tallied up more than 250 cases per day around Indio, California between April 12 and 21.

In Coachella’s immediate vicinity—Indio, Palm Desert and Coachella Valley —as well as Los Angeles and San Diego, HerpAlert claims to have come by a reported 1,105 cases of herpes, topping the previous record, obtained during Oscars weekend with a total of 60 cases. Clearly what happens at Coachella does not stay at Coachella.

H/T: New York Post

HARD Summer drops 2019 roster, featuring Alison Wonderland, Tchami, Kid Cudi, RL Grime, and more

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HARD Summer drops 2019 roster, featuring Alison Wonderland, Tchami, Kid Cudi, RL Grime, and moreHard Summer Mainstage Dusk

HARD Events’ hallmark, HARD Summer will return to Fontana Speedway this August for its 12th year of multifarious musical mayhem.

The SoCal staple’s 2019 lineup is colorful and cold-blooded as ever, bringing major players primarily from electronic and bolstered by hip-hop. From the former of these realms comes Alison Wonderland, Major Lazer, Dillon Francis, and a seemingly interminable length of others. And from the crest of HARD Summer’s rap/hip-hop current brings Kid Cudi, Juice WRLD, Sheck Wes, and more.

This year running the weekend of August 3-4, HARD Summer has long lived as a source of sonic foreshadowing of talent, particularly in the electronic space, showcasing acts like Skrillex and Diplo ahead of their rises to super stardom. Tickets to HARD Summer go on sale Friday, April 26 at 9 am PST. Additional festival information can be found here.

HARD Summer Music Festival 2019 Lineup:

12th Planet

Alison Wonderland

AMOK (Will Clarke + Sian)

Andre Power

Anna Lunoe

Anti Up

Armani White

A-trak b2b YehMe2

BAYNK

Benda

Black Caviar

Blanke

Blesst

Cam Girl

Candy Rain

Claude VonStroke

Dack Janiels

Dateless b2b Lucati

Diablo

Diesel (Shaquille O’Neal)

Dillon Francis

DJDS

Dom Dolla

Dombresky

Dreamdoll

Droeloe

Duke Dumont

Excision b2b NGHTMRE

Flux Pavilion b2b Netsky

Flosstradamus b2b 4B

G Herbo

G-Rex

Gammer

Ghastly

Graves

GRAVEDGR

Habstrakt

Hekler

Herobust

Hucci

Jessie Reyez

JPEGMAFIA

Juice WRLD

Justin Martin

KAIVON

Kasbo

Kayzo

Kid Cudi

Kill the Noise

Kyle Watson

Lauren Lane

LICK
Lil Mosey

Lil TJay

Loco Dice

LP GIOBBI

MadeinTYO

Major Lazer

Monki

Moon Boots

Ms. Mada

Mustard

Noizu

OMNOM

OOKAY (Live)

Rick Trainor

RL Grime

Robotaki

Sheck Wes

Shlohmo

SOSUPERSAM

Soulja Boy

Space Jesus

Subset

Subtronics b2b Dirt Monkey

Tommy Genesis

VNSSA

What So Not

Whethan

Young Franco

Yultron

ZHU b2b Tchami

Zia

?? ????? b2b ?????

Photo Credit: Rukes

Porter Robinson announces Multiverse Music Festival

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Porter Robinson announces Multiverse Music FestivalPorter Robinson Rukes Min

Porter Robinson‘s creativity knows no bounds.

The Worlds producer announced on March 4 that he’ll be expanding his creative reach with the debut of Multiverse Music Festival, an event he’s curating in Oakland, California on June 15 with presenter Goldenvoice. The one-day festival will take place at Middle Harbor Shoreline Park and will boast a lineup of “so many of [Robinson’s] favorite artists,” according to his Twitter announcement. The lineup will be revealed throughout the first week of March.

Tickets go on sale March 15, with fan and AmEx pre-sales launching at 10 a.m. PT March 13. Sign up for pre-sale at multiversefest.com.

Photo credit: Rukes

Diplo announces new six-cut EP, ‘Europa,’ due Feb. 22

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Diplo announces new six-cut EP, ‘Europa,’ due Feb. 22Diplo Mon MVMT18 Bryan Mitchell 199

March 2018 saw Diplo deliver California, a seven-track effort that emanated the warmth of the EP’s namesake state. Diplo’s first solo production since 2013’s Revolution, the collaboratively diverse EP coalesced the likes of Lil Yachty, Goldlink, , and more for an effervescent showing that continues to fizz with sonic personality, even as Diplo announces the imminent arrival of California followup, Europa.

Poised for a Feb. 22 debut, Europa will transport four Diplo originals from the electronic chameleon’s studio to listeners’ speakers. Diplo diffused some of Europa‘s sound two preliminary singles from the six-track, European inspired EP, “Boom Bye Bye” with Niska,” and most recently, “New Shapes” with UK hip-hop entity, Octavian. The remaining four cuts will call upon the talents of Soolking, IAMDDB, Bizzey & Ramiks, and Bausa. Diplo has continually proven his musical craft to be the antithesis to creative pigeonholing, and as such, fans can expect Europa to be a project that only further exemplifies Diplo’s commitment to conceptual and artistic versatility.

Photo credit: Bryan Mitchell

Resurrected: HARD Day of the Dead 2018 Review

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At the tender age of four, HARD Events said good-bye to one of its most popular festivals, Day of the Dead. Buried six-feet under the earth and grieved by many, the Southern California event was in its infancy, yet showed many signs of promise and many hoped for a long life ahead. Tragically, the festival

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Insomniac’s Countdown New Year’s Eve Lineup Includes Tiesto, Afrojack + more

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Over the weekend, the social media accounts of Insomniac’s 5th annual Countdown New Year’s Eve festival revealed the lineup for its upcoming bash. However, the lineup was meant to be decoded (and some clever fans were able to figure out the roster) from some alien language since their translator was broken.  Well, the codes have

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Insomniac Announces Countdown New Year’s Eve 2018; Includes New Theme, Stages

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Insomniac has debuted a complete overhaul of its celebratory year’s end festival,  Countdown New Year’s Eve. Having tested out a two-day format for 2016 and 2017, the event is reverting back to a single-day bash and will take place on December 31st, 2018, returning to the NOS Events Center in San Bernardino. Along with the

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ILLENIUM to usher in the New Year beachside in California

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ILLENIUM to usher in the New Year beachside in CaliforniaIllenium Lost Lands Supplied By Team

Residents of Southern California have been invited for a one-of-a-kind New Year’s Eve gathering alongside the coast with ILLENIUM. Touching down in Huntington beach, fans of melodic strains bass can watch one of the genre’s greatest new talents output an unforgettable set that will start 2019 off on a good note. A to-be-announced special guest will be joining in on the festivities, which are organized by The Phantom PRJKT

Organizers of this party — which will also be all-white themed to amplify the atmosphere — made sure attendees are set with everything they need to ensure an ideal experience. Chilly temperatures come to mind when thinking about the beach at winter; however, the weather is no match for the heated tent or the non-stop movement that will inevitably occur at the hands of ILLENIUM and his co-performer. This ensures utmost enjoyment of the music, pleasantly set in a scenic beach backdrop.

ILLENIUM to usher in the New Year beachside in CaliforniaIllenium NYE Flyer

Purchase tickets here

Insomniac’s Audiotistic Returns to SoCal, Reveals Lineup

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After a brief hiatus, Insomniac is bringing back Audiotistic to Southern California. The genre-bending festival will take place on Saturday, December 29th, 2018 at the NOS Events Center in San Bernardino. The single-day event will feature two stages and include names from genres like house, techno, dubstep, and hip-hop. Names like Flosstradamus b2b 4B, Porter

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