Very soon, the days of downloading music from Apple’s iTunes store will be but a memory. Apple will halt iTunes supported music downloads come 2019, a decision that arrives as the tech company’s own streaming service, Apple Music, continues to expand and to accordingly arise as a formidable competitor in the current context of the music streaming market.
In March, Apple executive Jimmy Iovine attested that a pause on iTunes downloads would ensue once ‘people stop buying’ mp3s to instead direct their money to the purchase of subscriptions on music streaming platforms. Apple staff members have since speculated that the demise of the iTunes music store could commence in early 2019, or by March 31, 2019.
The anticipated closure of the iTunes store will not affect purchasers’ ability to play downloaded music on any of the company’s devices, and all tracks previously acquired through the iTunes store will continue to remain in the libraries of those who downloaded the music.
“God’s Plan” rules the world. Drake’s dominant single is #1 on Billboard’s Hot 100 singles chart for an eighth straight week, and its ubiquity extends well beyond the United States. Although the song hasn’t caught on in Asia or Africa and is only a minor hit in Latin America, it’s the most popular track globally … More »
Since the tech giant’s aquisition of Beats Electronics in 2014, steadily shifting away from the Beats Music brand has translated into a meteoric rise for the ensuing Apple Music brand that replaced it. Internally however, the total overhaul of Beats’ original platform and look over the last four years has distanced some of the platform’s top executives — including Dr. Dre. Iovine is just the next in line to hang it up, or at least take a backseat at Apple Music. The Interscope Records founder reportedly doesn’t quite fit the platform’s new model like he did half a decade ago, though the timing seems to work out quite nicely in his favor. Iovine’s compensation from the 2014 sale fully vests in August, likely making way for a mutual changing of the guard, while still allowing Apple to retain Iovine’s expertise and widespread label connections.
Earlier this year reports suggested that Apple Music could surpass Spotify’s US subscriber base by the summer. With Iovine stepping back and possibly fresh blood coming in to assume his responsibilities, look for Apple Music to continue to trend upward in 2018 as they close out Iovine’s incredibly successful run at the top.
To show off iMac Pro’s new capabilities to create CG, motion graphics, and design, Apple invited artists of all kinds to show what they can create on the new iMac. “The project was an opportunity for each of them to use this incredibly capable tool to define power through the films they made.” In addition
It’s been nearly a year since RL Grime began teasing his upcoming Nova LP, marking one of the most anticipated sophomore albums in the global EDM sphere since Disclosure‘s Caracal in 2015. Now, the illustrious trap pioneer has composed a collaboration with German genre bender, Boys Noize. The unreleased ID recently featured in Apple‘s newest iMac Pro commercial, along with a strong injection of psychedelic visuals.
Apple is reportedly working on a line of high end over-the-ear headphones following the somewhat surprising success of its dangly AirPods, according to a new Bloomberg report. Work on the noise-canceling headphones has been going for over a year, with plans to launch by the end of 2018 — though sources cautioned that … More »
Watching how the digital streaming platforms’ subscribers race has unfolded over the last half decade is a fascinating study in new digital capitalism. Music streaming platforms have to navigate perhaps the most heated online competition to win their consumers, catalyzing moves like partnering with artists for high-profile releases a la Drake‘s Views on Apple Music, or Kanye West‘s The Life of PabloTidal exclusive, to deeply discounted student pricing and inventive co-branding ventures. Chief among the DSPs clawing for your business is Spotify, though in the United States, Apple Music is mounting a steady comeback, and reports show Apple could claim the country’s No. 1 spot as soon as this summer.
According to a report by The Wall Street Journal, Apple’s U.S. subscriber base is growing at a rate of 5 percent per month, well surpassing Spotify’s 2 percent monthly growth. By this summer, Apple will likely close the gap in subscriber numbers completely. Sources even expounded to WSJ that if official numbers included users in trial periods, Apple Music would already have an edge on Spotify’s subscriber count in the U.S. Considering Apple Music’s launch was less than two years ago, compared to Spotify’s July 2011 U.S. debut, the numbers — even just as projections — are quite impressive.
Analysts believe this rapid rise in Apple Music’s adoption rate is due to all Apple technology coming with the digital streaming platform already pre-loaded on all devices, and the upcoming launch of Apple’s home assistant, the HomePod, could likely reinforce another considerable spike in subscribers.
Despite growing competition from Apple, the Swedish music streaming giant still dominates the top spot globally, boasting 70 million users in its most recent report, compared to Apple Music’s 36 million global tally. However, the momentum shift in the U.S. comes at an interesting moment, with Spotify gearing up for their highly anticipated public stock offering.
As the DSP arms race continues to develop, one thing remains certain: competition is fierce, and it seems that this buyer’s market will only continue to get better.