Rihanna and her label, Roc Nation, are in the midst of completing an album devoted to singer’s Caribbean roots. Sources close to the project have also suggested she’s also working on a different pop-oriented album. For the last year, team RiRi has been searching for beats, collecting what sources say is close to 500 records from different producers for the dancehall album alone. One producer whose asked to remain anonymous told Rolling Stone, “They’re only choosing 10 records. They’ve been having writing camps and trying to keep them quiet for almost a year and a half now. I’ve been flying to Miami, flying to L.A., cutting records nonstop for this project.” Apparently the Barbados-born pop queen’s A&R is still asking for records.
Many of the singers and producer’s who’ve contributed to the project believe Jamaican artists will benefit from the high-profile release. Producers listed as potential collaborators include Drake affiliates Supa Dups and Boi-1da, reggae artist Chronixx, electronic pop royalty Skrillex, and an army of others. The “Work” singer has been enlisting demos from top-tier Jamaican talent to further penetrate the American market. Dancehall may be seeing a steep rise in representation in pop music currently, though Rihanna’s upcoming work looks to seal that envelope. Nearly half of Spotify’s most played songs ever have a soca inspired rhythm — from Drake to Dillon Francis. With Rihanna’s team hard at work intentionally highlighting Jamaican producers, fans might be introduced to a whole new genre of popular music soon.
H/T: Rolling Stone