Warner Bros. Records announces rebrand after more than 60 years

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Warner Bros. Records announces rebrand after more than 60 yearsWarner Records Logo NEW 2019 Billboard 1548

Warner Bros. Records, home to notable acts ranging from Dua Lipa, to Madonna, with Prince, Cher, Gorillaz, Grateful Dead, Red Hot Chili Peppers, the Black Keys, and many among their ranks, announced a global rebranding after more than 60 years to a simpler and sleeker Warner Records. The rebrand comes under the new leadership of the U.S. CEO Aaron Bay-Schuck and U.S. COO Tom Corson along with president of the UK label Phil Christie.

In a press release the logo was described as “suggesting a record, a sun, and a globe—a nod to the label’s past, present and future. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world.”

The redesign follows parallel alongside the company’s recent move to it’s new state-of-the-art headquarters in downtown Los Angeles’ Arts District. Back in March of 1958, Warner Bros. Records adopted its parent company’s well-recognized shield logo, and in 2004 the division of Warner Bros. Pictures became world’s largest major music company after being sold by Time Warner. Details of the sale indicated there were agreements that Warner Bros. Records had to continue to use its logo and name for 15 years. Now, those 15 years are up, and the major music conglomerate is finally able to show off their new outlook for the future.

The new brand was developed in partnership with Pentagram, a design studio also responsible for work with Rolls Royce, Sotheby’s, the Rolling Stones, and more.

H/T: Billboard

Photo Credit: Warner Records

Less than a year after signing licensing deals with the majors, Spotify is stirring the pot once again

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Less than a year after signing licensing deals with the majors, Spotify is stirring the pot once againSpotify Major Labels Min

Spotify is trying out new business models that test its relationship with major labels. Just a year after renegotiating licensing deals with major labels, Spotify is pushing back against what got them into the industry’s good graces in the first place. The Swedish streaming giant and the record companies that produce its content continue to publicize their tumultuous relationship.

Spotify has already expressed interest in acquiring music by licensing directly from independent artists. They rely heavily on Universal, Warner, and Sony to supply their 35-million-song catalog and recently have been paying advances to management firms and other artist-representation groups in order to obtain direct deals. The major labels see this as Spotify cutting into their territory, and with the current licensing deal, Spotify is not allowed to compete in a substantial or meaningful way with labels’ main businesses. CEO Daniel Ek said “We are not acting like a record label;” however, industry veterans told The New York Times they are growing weary.

Another strain on the relationship comes from music videos. Spotify has started offering video with audio on mobile devices, and they have to pay majors to publish their videos. This has caused disputes over how much the streaming behemoth owes for using those videos. Universal Music Publishing executive Marc Cimino told Bloomberg they want “to allow our digital partners to experiment and at the same time make sure our songwriters are paid properly.” On the other hand, Spotify is arguing their platform’s method of distribution is worth more than what’s credited.

As the methods of distribution shift, this contentious relationship between music licensincing and publishing appears natural. It’s highly unlikely labels or publishers will ever abandon Spotify entirely; however, labels are making it clear they’re restricting Spotify’s leverage in the industry.

H/T: Rolling Stone