After creating quite the rumor circuit about the location of the 2020 iteration of the festival, Ultra Music Festival finally confirmed its return to Bayfront Park through its Miami 2020 trailer. The theme is naturally “we return home,” after the festival’s 2019 outing to Virginia Key Beach Park.
The City of Miami Commission voted to deny the festival a new five-year agreement at Bayfront Park in 2018, ultimately forcing the longstanding event to Virginia Key for its 2019 iteration. After a rocky start resulting in festival attendees having to walk miles to the mainland on day one, Ultra understandably received a sizable backlash from attendees. Organizers considered relocating the 2020 version out of Miami altogether, but the city council, to the relief of many, voted in favor of Ultra reprising its original home base.
The trailer shows highlights of Ultra from years past, and enlists Martin Garrix‘s “Home” as the backdrop—begging the question of whether or not the artist has already confirmed for the upcoming bacchanale. Ultra Music Festival will be held on March 20-22, and tickets will go on sale on September 24 here.
Other than transportation issues on the first day of the festival, Ultra Music Festival had a seemingly successful debut at its new Miami Location in Virginia Key. The festival reported that they saw over 170,000 attendees at the festival this year, up 5,000 attendees from 2018. Despite doors being closed less than 72 hours ago, Ultra has already announced its 2020 dates, although they have yet to confirm the location. With that, next year’s iteration of Ultra is set to take place on March 27, 28, and 29, 2020.
Former Miami Police Chief and now Head of Security for the music festival, Ray Martinez commented on the festival’s intention to return to its Virginia Key location next year.
“It was a great event in a beautiful location, and we look forward to being here next year and producing — and even improving on — our event and our festival,” Martinez said.
Ultra’s marketing and new media manager posted on Twitter following the festival, where he pointed out that details surrounding the Virginia Key location were pulled together by the festival organizers with just four months of planning time. With a year to plan, 2020 could be Ultra’s biggest year yet.
A case of David and Goliath in the festival world has come to an end with the “big guy” on top. Rapture Electronic Music Festival‘s federal lawsuit against Ultra Music Festival (UMF) has been thrown out by a local judge, reports Your EDM. Rapture’s federal lawsuit followed the cease and desist warning that Rapture issued to Ultra in January. The official ruling in the case asserts, “‘[…] the Complaint fails on its face to plausibly allege any unlawful conspiracy or anticompetitive arrangement between Defendants. Plaintiff relies exclusively on conclusory allegations of conspiracy backed by no factual allegations whatsoever.’” Rapture may either amend or formally withdraw the complaint.
Rapture initially cited their possession of a signed, previously arranged agreement to use the Virginia Key land throughout 2020, but more specifically, from March 28-30, 2019, the very same dates that Ultra declared for its 2019 installment. Rapture referenced their application to host their own festival on Virginia Key, dated March 11, 2018. Rapture additionally paid a deposit to use the island from March 28-30. Needless to say, only one of the festivals can occupy Virginia Key.
“We have filed a federal lawsuit that will include an emergency injunction against Ultra, City of Miami and Virginia Key Beach Trust in order to return our location, claiming what is rightfully ours. At this point the future of Rapture at Virginia Key Beach Park is in the Federal judge’s hands. We have full trust in the federal system to obtain a fair judgement,” Rapture stated in a Facebook post. UMF coordinators responded to Rapture’s legal complaint in a press release that proclaims Rapture’s lawsuit to bear “no merit.”
The press release asserts that “Ultra lawfully secured its license to host its annual production on Virginia Key, including by obtaining necessary approvals from the City of Miami Commission.” “We are excited to present our fans with what will be the best and most transformative music festival that we have ever produced by way of music, artists, experience, cutting edge and technologically advanced production elements and novel art installations,” the press release concludes. Ultra’s full-length statement follows below, along with Rapture’s 19-page formal complaint:
FEBRUARY 2, 2019 FOR IMMEDIATE RELEASE
There is no merit to yesterday’s lawsuit. To claim that Ultra has violated the law is both disappointing and misplaced. Ultra lawfully secured its license to host its annual production on Virginia Key, including by obtaining necessary approvals from the City of Miami Commission. We are excited to present our fans with what will be the best and most transformative music festival that we have ever produced by way of music, artists, experience, cutting edge and technologically advanced production elements and novel art installations. We look forward to hosting our 21st edition of the Ultra Music Festival at our new home at Miami Marine Stadium and Historic Virginia Key Beach Park on March 29, 30 and 31, 2019.
Ultra Music Festival (UMF) has proven its RESISTANCE brand to be a well-oiled industrial machine that unceasingly manufactures some of the finest house and techno lineups in the modern festival circuit. The revelations of its 2019 lineup continues this process. For its 2019 edition, Ultra Miami will present the RESISTANCE concept in an unprecedented manner, devoting a considerable portion of the Virginia Key festival grounds to what UMF organizers have newly dubbed “RESISTANCE island.”
In the midst of RESISTANCE’s luster gleams a back-to-back Carl Cox set. Ultra maintains the mystery for now, as festival organizers currently conceal of the name of Cox’s back-to-back partner behind the decks, which Ultra will expectedly declare at a later date. Ultra Music Festival will record its inaugural edition at its new home of Virginia Key from March 29-31.
Many wondered where Ultra Music Festival would house itself in following its boot from its famed longtime home Bayfront Park. Though their transition to holding the event on the Miami-adjacent island of Virginia Key was rapid, this jump has not been without issues. Specifically, the move has ruffled the feathers of Rapture Electronic Music Festival, who have hosted their two day event at the historic island since 2017.
A house and techno-centric event, Rapture has now issued a cease and desist warning to Ultra Music Festival, demanding that Ultra stop applying for permits to use the island for their festival. Both festivals are set to occur on the same weekend, and Rapture notes that they had an agreement with the city to host the event on Virginia Key for three more years. Ultra, however, are going ahead with their organizing of the festival, as they need to have full plans showing that minimal environmental impact will come from moving the festival to the new, harder-to-reach location.
Though no solution or agreement has been reached as of yet, Rapture may have some help from local supporters. Scientists from the University of Miami note that the bass from Ultra’s massive soundsystems could disturb fish in the Virginia Key facility, while other activists suggest that precautions be taken to protect the local birds, manatees, and wetlands. With a mountain of red tape on Ultra’s path to Virginia Key, and a legal battle with an entertainment giant coming forth for Rapture, it is uncertain which festival will wind up with the coveted location.
In late September, news surfaced that Ultra Music Festival had been booted from its longtime home at Bayfront Park. It didn’t take long for the event organizers to propose a new host venue about ten minutes away on Virginia Key, and on November 15, the Miami City Council brought the proposal to an official vote. Even amid contentious opposition from Rapture Music Festival and residents of Key Biscayne, the vote passed — officially moving Ultra to a new home for the first time since 2001.
After more than three hours of heated deliberation, Miami Marine Stadium and Historic Virginia Key Beach Park in Virginia Key became the new host venue for Ultra Music Festival. The vote ended 4-1 in favor of the move, though the decision ultimately came down to two council members on the edge of a “yes” vote. The two year deal does include some contingencies — there’s the possibility of revocation within 60 days after the 2019 festival if certain circumstances occur. What’s more, Ultra has to pay $2 million to the city of Miami in order to sell up to 60,000 tickets to the festival.
But perhaps the grass will be greener in Virginia Key as Ultra opens a new chapter in the festival’s illustrious history. We’ll see come March, 2019.
The going has certainly been tough for the internationally celebrated Ultra Miami to obtain new stomping grounds after the city stripped it of its longtime Bayfront Park housing this past September. The tumultuous process has reached new levels of discord after the Mayor-Elect of Key Biscayne Mike Davey issued the festival and its organizers some overtly captious remarks, characterizing it as a potential “disaster.” Ultra has recently zeroed in on Virginia Key—which is adjacent to Biscayne—as a potential dwelling place for its 2019 installment, hence the resentment.
Davey assigns his scruples with Ultra’s intended move-in to environmental impacts, a likely traffic influx, and “an increase in alcohol and drug-related violence.” Ultra organizers issued a lengthy response repudiating these accusations.
It is deeply regrettable that Mayor-Elect, Mike Davey and the Village of Key Biscayne have elected to publish statements that are knowingly false and misleading rather than to first seek to collaborate with either Ultra representatives or its City of Miami partners (if for no other purpose but to gather accurate facts and to gain an understanding of Ultra’s commitment and obligations respecting, traffic mitigation and environmental and historical preservation planning).
The statement tackles the delivery of the Davey-narrated public announcement, which Ultra affiliates have contended is misleading and inaccurate in its entirety. Ultra spokesperson, Ray Martinez went so far as to say it, “potentially criminalizes [Ultra’s] patrons.”
By opting to instead circulate what appears to be primarily stock photos (unrelated to Ultra) featuring used needles, polluted shorelines, traffic gridlock, by falsely and intentionally reporting that potentially hundreds of thousands of attendees will be converging on the Rickenbacker Causeway and by falsely stating that the City of Miami had purportedly evicted Ultra for environmental destruction, increased alcohol and drug-related violence, safety risks and by reporting other untruths is blatantly disreputable.
In the video, Davey also alludes to his concern for the sanctity of Virginia Key’s unique historical significance, and the potential harm he believes the festival could bring to the Key’s beachfront, specifically. It should be noted, however, Ultra has and continues to consult environmental authorities, civil engineers, and conservation experts in order to assess and subsequently mediate the event’s potential impact on its surroundings.
Davey isn’t alone in his scrutiny of the festival either, as Ultra already received thorough contest from the Virginia Key villagers after organizers released a draft of agreement plans for venue proceedings. An official vote on Ultra’s move to Virginia Key is slated for Nov 15.
Read Ultra’s full statement below:
It is deeply regrettable that Mayor-Elect, Mike Davey and the Village of Key Biscayne have elected to publish statements that are knowingly false and misleading rather than to first seek to collaborate with either Ultra representatives or its City of Miami partners (if for no other purpose but to gather accurate facts and to gain an understanding of Ultra’s commitment and obligations respecting, traffic mitigation and environmental and historical preservation planning). By opting to instead circulate what appears to be primarily stock photos (unrelated to Ultra) featuring used needles, polluted shorelines, traffic gridlock, by falsely and intentionally reporting that potentially hundreds of thousands of attendees will be converging on the Rickenbacker Causeway and by falsely stating that the City of Miami had purportedly evicted Ultra for environmental destruction, increased alcohol and drug-related violence, safety risks and by reporting other untruths is blatantly disreputable. The offending publication(s) by Mayor-Elect, Mike Davey and the Village of Key Biscayne is patently false and inaccurate and was made with reckless disregard of the truth. “It unfairly disparages our brand and potentially criminalizes our patrons,” says Ray Martinez, Ultra’s spokesperson. The publications made by the Mayor-Elect are believed to be defamatory, as are the horrendous images that were published in an effort to purportedly inflame and scare residents and stakeholders. Ultra condemns this conduct and cautions that such leadership is irresponsible and wrongful on multiple factual and legal grounds including that the disturbing images were not associated with the Ultra Music Festival brand.
Tumultuous times have fallen upon Ultra‘s flagship Miami edition. Resident efforts and other factors culminated in a “no” vote from the City Commission to renew their five-year license, ending an era that lasted nearly two decades.
But the show must go one, as they say. The behemoth festival brand has set its sights on the nearby Virginia Key, per a dual confirmation from organizers and city officials that negotiations were in the works to move to this location. Currently, plans are to move the iconic three-day dance festival over to the Miami Marine Stadium; however, complications have already arisen due to the fact that the Miami International Boat Show takes place at the same time and venue. Ultra has noted their desire to run the festivals “in tandem” with one another, in two separate areas of the park. They’ve also run into an obstacle with Rapture Festival’s booking on the space, but organizers are fairly confident the smaller, underground-focused event will end up moving locations should their plans come to fruition.
A vote to determine whether or not the move to Virginia Key will be able to take place will be held on November 15.