It’s 24 hours into Coachella weekend one and DJ Snake could have already won the top spot for not only most, but highest profile guest appearances in one act. The French producer performed at the Outdoor Theatre on Friday night, and when he dropped hit single and recent release “Taki Taki,” the song was performed live by not one, but all four of the featured artists on the track.
Ozuna came out on stage to perform his opening vocals, and was subsequently joined by Cardi B and Selena Gomez who rounded out the performance. Suzy Exposito of Rolling Stone recorded the entire performance, so those who were unable to catch the spectacle live are at least able to watch the moment online.
The official music video for “Taki Taki” hit one billion views just 16 weeks after its release, and now that the four artists have come together to perform the track live at Coachella, the song will undoubtedly continue to make waves thanks to its star studded lineup of artists and its feel good Latin vibes.
Cardi B, Selena Gomez, and Ozuna joined forces with DJ Snake to become a veritable Latin-fusion dream team in “Taki Taki.” The club-friendly, bilingual collaboration swiftly ascended to the number one slot on the Hot Latin Songs chart following its release, to set up shop at the top for 13 weeks. “Taki Taki” additionally topped Billboard’s Dance/Electronic chart, and currently reposes at number 18 on the Hot 100 chart.
With its ample chart credit behind it and team of influential featured artists to boot, “Taki Taki” was well positioned to rack up views on its then forthcoming official music video. The accompanying visual has since succeeded in doing just that, seeing that”Taki Taki” now touts a staggering one-billion views on YouTube. That it only took DJ Snake and company a short 16 weeks to garner the illustrious “one-billie” evidences the heat of this collaborative team’s touch—one that continues to sizzle, nearly five-months after the single’s debut.
2018 was a banner year for DJ Snake. The Parisian powerhouse scripted Spotify history as his 2016 single, “Let Me Love You” surpassed 1 billion streams. DJ Snake became the fifth artist on Spotify to have two tracks garner a respective 1 billion streams each. His collaboration with Major Lazer and MØ on 2015’s “Lean On” was the first cut of Snake’s catalog to first collect the seminal 1 billion streams. Spotify stats aside, DJ Snake’s influence was also felt on the charts, vis-à-vis the producer’s work with Cardi B, Ozuna, and Selena Gomez on “Taki Taki.” DJ Snake’s presence in the electronic sphere this year was that of a particularly fluid nature, evidenced in a Spotify milestone, felt among the charts, and even more wide-ranging, perceptible in the Frenchman’s establishment of his very own label, Premiere Classe.
With the end of 2018, Premiere Classe will concurrently conclude its first full year of production, and shed its fledgling status. DJ Snake commemorates Premiere Classe’s inaugural year of music publishing and distribution with a free new compilation, entitled Classe of 2018. Featuring work from 4B and TEEZ, Chace, SAYMYNAME, Mercer, and more, Classe of 2018 is a compact collection of Premiere Classe’s cuts, and as the compilation so audibly imparts, Premiere Classe’s introductory year of operation was particularly potent.
Trailers are no longer reserved solely for films, as DJ Snake illustrates via a newly released clip that teases the impending arrival of the “Taki Taki” music video. An electronically exotic amalgamation of Latin pop and dance elements that saunters at a sultry mid tempo, the reggaetón track rapidly ascended to mega collaboration status with features from Cardi B, Ozuna, and Selena Gomez. “Taki Taki” promenaded to the peak of Spotify‘s Global Top 50 chart in the one week following its formal release, and has garnered a near 29 million streams on Spotify since, signaling that the bilingual lyricisms of “Taki Taki” are resonant among listeners.
DJ Snake’s 22 second trailer canvasses the single’s featured artists, clad in sexy scarlet outfits. Billows of smoke and tropical greenery lend a mystique to the incoming visual, which will expectedly sizzle with the same heat that “Taki Taki” does, as the song continues to smolder at the top of the charts. The full-length music video will make its debut on October 9, and will be directed by Colin Tilley, memorable for his oversight of DJ Khaled and Rihanna‘s “Wild Thoughts” music video, and Kyle‘s “iSpy,” among many others.
The saying goes that “three’s a party,” and with Selena Gomez, Cardi B, and Ozuna each providing features on DJ Snake‘s latest single, “Taki Taki,” the song is a veritable fiesta. The multilingual effort sees each artist deviate from English to submit Spanish speaking verses that pepper the track with lyrical Latin flair. The track’s sultry, sauntering background beat adds a warm reggaetón heat that burns at a slow but club-appropriate tempo. A malleable offering that could sizzle in a set list as it currently stands, “Taki Taki” could just as easily as it could lend itself to a fierce festival flip.
DJ Snake originally announced that the bilingual number would be on its way in August. Each of “Taki Taki’s” collaborators shared pictures presumably taken on the set of the song’s music video to their Instagram pages, further heightening fans’ interest in the then forthcoming mega collaboration. Now that “Taki Taki” has arrived, listeners can expect that an accompanying music video won’t take long to follow.