Amidst the Swedish House Mafia hysteria, Axwell Λ Ingrosso continue to dish out content. This time, the duo has released the official music video for their latest single, “Dancing Alone,” featuring RØMANS. The track has already raked up more than 30 million streams worldwide, as it gifted fans with a mix of house and beloved trance sounds.
At just 21 years old, Swedish director Brokenint alludes to the blending of genres with contrasting visual experiences, as viewers will see constant frame switches throughout the video. One setting consists of an empty warehouse space filled with rave lights, mannequins, and, of course, someone dancing alone. In the other setting, viewers get some nostalgic footage of Ibiza in the early 2000s.
While the ‘sun is shining’ for Swedish House Mafia fans, it’s waning for Axwell ^ Ingrosso, for with the reinstatement of Swedish House Mafia comes the retirement of the duo’s offshoot joint project that picked up when The Mafia disbanded. Sebastian Ingrosso recently spoke about the trio’s full fledged 2019 reunion with Swedish news source, Metro, during which Ingrosso noted that the Axwell Λ Ingrosso would pause under to resume Swedish House Mafia’s renewed reign. Ingrosso elaborates,
“No, we will not do that, we will actually put it on the shelf. As I usually say, there are three dots, it’s not two plus a dot. But we will definitely still do our individual stuff.”
Ingrosso additionally touched on the basis of the electronic superpower’s reunion. “Me and Axwell did our thing and Steve did his thing and Axwell and I felt we had done our thing for five years. We felt it was time, we missed it,” Ingrosso said of the group’s decision to reconvene. As we inch closer to the reunion we’ve all been waiting for, a dominating force on the EDM circuit that nearly filled the Swedish House void is hanging it up — for the best.
“Yes, absolutely, Swedish House Mafia is back. Now during summer everyone is traveling a lot, but we’ve entered the studio. I can’t really say much more, but we’ve decided that: ‘Here we go.’”
During the trio’s comeback performance earlier this year, fans had already spotted unidentified originals placed throughout the set — perhaps a fully fleshed-out Swedish House Mafia release is also underway in 2019.
Since the short lived return of EDM’s most storied trio, Swedish House Mafia, speculation surrounding their next move has been spreading like wildfire. Details of a full scale reunion are beginning to slowly trickle out, and it looks like the three veteran superstars may have some special commemorative gear on the way too, possibly courtesy of Nike.
Recently, Sebastian Ingrosso stoked the fire by uploading a telling photo to Twitter — a t-shirt touting three Nike swooshes across the back, reminiscent of the Mafia’s three dot calling card. A few months ago, right around the time of the group’s larger-than-life reunion performance, pictures surfaced of similarly-SHM-fashioned Nike sneakers. The recurring photos point to a potential partnership of some sort, though its too early to say if Nike was tapped for tour merchendise, a capsule collection, or something entirely different.
While nothing is substantive yet, the recent revamping of Swedish House Mafia’s now-empty merch store could be another nod in Nike’s direction. Stay tuned.
A series of posters bearing three consecutive Adidas logos recently appeared in London, further fueling speculation that the Swedish supergroup would soon announce a 2019 tour given the posters’ resemblance to those that appeared in Miami just before SHM’s reunion at Ultra 20.
While Swedish House Mafia’s comeback at Ultra‘s 20th anniversary celebration might very well have been the worst kept ‘secret’ of 2018, an ensuing Swedish House appearance–whether in the form of a tour of in that of a Tomorrowland 2019 performance–could be the 2019 equivalent.
Angello recently chatted with Dutch newspaper De Telegraaf, during which he told the source that the group would play Tomorrowland 2019 “by any means necessary.” Angello’s comment crystallizes the long suspected, but formally unconfirmed return of the trio, despite a lack of formal affirmation from Tomorrowland festival organizers.
Tomorrowland has not released the dates of its 2019 production, but given Angello’s remark, tickets to the Boom, Belgium based affair can only be expected to sell out with increased rapidity next year if “means” prove propitious.
Fans have eagerly been awaiting word of a Swedish House Mafia reunion tour since the three reunited at Ultra in the spring, and now, it looks they’re one step closer to full-fledged confirmation.
Steve Angello just hinted in a new interview with Dutch Publication De Telegraaf that the three will be playing the festival together next year. Of course, such an appearance would appear to be in tandem with a world tour, considering the group’s mysterious posters and teasers that have been popping up around the world.
Further confirmation comes from when Sebastian Ingrosso played out he and Axwell’s new single “Dancing Alone” at Tomorowland, where he also bid a farewell, for now. During the set he spoke for a moment on the revelation, announcing that Tomorrowland wouldn’t be seeing the duo for a while as they presumably prepare to join forces with Steve Angello once again.
“I just realized this one thing,” Axwell said. “This is the last time we see Tomorrowland for a while. We’ve had so much fun with you guys over two weekends. Thank you so much for the love — thank you so much.”
Angello also recently confirmed, “It’s happening, obviously.”
Martin and Zitron’s prowess in songwriting circles will empower the lyricist duo’s latest project, an electronic alias by the name of “VCATION.” SHM enthusiasts can for now put aside their question as to whether Martin and Zitron will pen future releases for the superpower group, and can instead enjoy a nascent preview of VCATION sound through the release of VCATION’s debut single, “Lay Low.”
“‘Lay Low’ is about allowing yourself a break, a breath of fresh air and maybe just pulling the curtains down for a day,” Martin and Zitron said of the song. “The world is f’d up, and we play a bit with irony in the song regarding the current state of society, and regarding ourselves and our own behaviors,” the songwriters added.
A mellow number that touts Martin and Zitron’s fluid, easy listening approach to melodic arrangement perceptible on tracks like “Red Lights,” “Lay Low’s” male vocal-centric aesthetic and unimposing synth work make for a familiar yet fresh showing from the pair.
The day before Ultra, a series of Swedish House Mafia posters appeared in Miami, confirming rumors the trio was the surprise guest. Images on the posters were made up of global brands, Nike and McDonalds, in a three-pronged formation. Now, similar posters have surfaced in London according to photos taken by We Rave You.
Conveniently located 10 minutes from the offices of ATM Artists, lead by Swedish House Mafia’s manager Amy Thomson, branded Adidas posters were spotted that look fairly similar to those put up in Miami. Looking at SHM’s three ubiquitous, signature white dots, the Adidas logos are situated in a similar fashion. The address written on the posters is 15 Hanbury Street, which is the location of the Adidas store in London’s East End.
Perhaps these posters are indicating the location of the upcoming Swedish House Mafia tour in 2018. This would make sense, since they last toured the UK in 2012, playing their biggest show ever at the Milton Keynes Bowl. They bare a similarity to the campaign Sebastian Ingrosso did with Nike in March when making a big announcement.
Next to further the speculation is Dutch powerhouse Oliver Heldens, who let slip a confirmation of the group’s reunion and world tour while introducing a classic track in his Heldeep radio show.
“So, Swedish House Mafia have now officially reformed, and are announcing a World Tour in 2019,” he says during the show. “This week’s Heldeep classic was made in 2007 by two thirds of Swedish House Mafia. This is Axwell and Sebastian Ingrosso with ‘Together.’”
The trio haven’t officially announced the world tour themselves yet, but the continued rumors and sources are keeping fans waiting with bated breath.
Again demonstrating its ubiquitous presence as a worldwide festival phenomenon, Ultra has locked in a stellar, multifaceted-as-ever billing for its fifth anniversary of the global festival’s Japan installment, to take place over an extended weekend on September 15-17.
Topping phase one of the 2018 bill are high-rollers Nicky Romero, DJ Snake, Armin Van Buuren, and Zedd, as well as all three parties from Swedish House Mafia, though they appear as their separate, respective acts: Axwell Λ Ingrosso and Steve Angello. Having the Mafiosos in the same place at the same time begs the question of whether fans could witness a surprise performance from the storied threesome who reunited earlier this year at Ultra’s flagship location in Miami. The initial wave of talent also includes the likes of Oliver Heldens, Cash Cash, and Eats Everything among others.
The Tokyo-based festival will return to Odaiba Ultra Park. Tickets can be purchased here.