Elon Musk has long been poised behind the driver’s wheel of Tesla Inc., but if he ever wanted to switch gears to the music industry, Steve Aoki would be more than happy to assist. Aoki declared Musk his next collaborator of choice, if he were to have his pick of in-studio company, that is. “I would love to collaborate with Elon Musk,” Aoki said during his recent appearance on BuzzFeed‘s AM to DM live morning show. “At the end of the day… I just need like, ideas, creative flow, energy, and then kind of vibe off that.”
Aoki is no one-trick pony. The Dim Mak head manages a host of business projects outside the music and entertainment industries, including fashion ventures that have led him to collaborate on merch with BAPE and to show a men’s streetwear collection during New York Fashion Week in 2017. While a bakery might have appeared a more apt fit for Aoki’s live tradition of caking his audience members, the versatile DJ additionally launched a pizza restaurant by the name of “Pizzaoki” in July 2018, enabling Aoki fans to satiate their savory cravings. Now that Musk has stepped down as the chairman of Tesla holdings, the automotive expert just might have time to apply his creative “drive” to a more musically oriented endeavor.
For those who prefer their pizza with a dose of dance music, there’s good news: Steve Aoki‘s pizza delivery service Pizzaoki is coming to a city near you sooner rather than later. After the business’s launch in Los Angeles this past July, the venture is already profitable. Fans can expect Aoki-approved pies in 15 to 20 Pizzaoki locations around the country by the end of 2019. Additional California joints and landings in Boston, Miami, New York and Chicago are all in the works, with European openings on the horizon as well. The restaurant is currently delivery-only through both UberEats and Postmates services.
The globetrotting EDM star and Dim Mak label boss has maintained a packed schedule of high energy shows and cake-throwing — but still manages to find the time for a surprising array of food-related side ventures. Aoki has been investing in the restaurant space since 2007, with six businesses under his umbrella. Don’t think the ventures are all about money-making for the hit-maker, though. His passion is immediately apparent in a recent Forbes interview:
“The Aoiki DNA is in there, the sauce we use is Mama Aoki’s special sauce. In fact, each pizza corresponds to different song titles and represents an emotional response of what the pizza should deliver to you. We’ve got more pizzas that we’re creating too for more songs and outing the character of the song in the pizza, the energy, the hotness or whatever.”
Pastry hurling international dance icon Steve Aoki has decided to temporarily halt the on-stage cake throwing gimmick and pick up the dough roller. The 40-year superstar DJ/producer has just announced the opening of Pizzaoki in his hometown of Los Angeles. As the son of Benihana’s founder, who once told Yahoo Finance he has never received a penny from his father, the inventively named new restaurant seems like a fitting next move for the entrepreneurial mogul.
A themed restaurant in it’s conception, much like the theatrical Japanese chain started by his late father, Aoki says that customers will be able to enjoy quality pizza recipes named after his hit songs — for instance, a classic cheese dubbed “Just Hold On” or the “Mayhem,” a supreme with all the toppings. The new concept also relies heavily on technology for delivery, as Pizzaoki currently lacks a brick and mortar location. Customers can currently place orders through Postmates and Uber Eats.