For many, the process by which a song goes from a producer’s bedroom to the top of the charts is a mysterious one. Luckily, the video accompaniment to ATFC & David Penn‘s “Hipcats” — released via Armada‘s house imprint Armada Subjekt — sheds some light on the procedure.
The video follows a puppet Hipcat as it progresses from bedroom producer to Armada signee to top-of-the-world DJ. A tongue-in-cheek look into the machinations of the music industry, “Hipcats” itself is a serious tune. It blends an old-school house vibe with an energetic, modern twist built on a foundation of a rumbling bass and catchy vocals.
Between the the quality of the production and the intriguing video, “Hipcats” stands poised to make a big mark on the summer festival season.
“Hipcats” is available for download on Beatport here.
The rollout of Dillon Francis‘ impending mombahton LP has officially begun. January brought “Ven,” which found Francis joining with Puerto Rican songwriter Arcangel and Dominican rapper Quimico Ultra Mega for the record’s lead single. Now the “I.D.G.A.F.O.S.” producer has dropped off the track’s accompanying music video, taking us to the streets of NYC for the new feature. The “Ven” video includes performances from Francis’ Latin co-stars as they deliver slick Spanish bars over a dripping, syrupy moombah beat. However, unlike the majority of additions to Francis’ video catalog, the “We The Funk” producer takes a backseat this time, letting Quimico and Arcangel really own the feature’s spotlight.
Rapping in front of the city’s urban backdrops, accented by doodled animations, the Michael Garcia-directed video even comes complete with a few mentionable cameos from The Kid Mero and viral sensation Pioladitingancia — arguably two of the city’s biggest proponents of Dominican New Yorker culture. This is actually Mero’s second project with Francis, as some might remember him as Dillon’s broccoli nemesis in 2014’s “Exit Through The Donut Shop.” Man, how far we’ve all come.
Since its release, “Ven” just seems to get better with repeated listens and the visuals accurately complement the lead single’s swaggering aesthetic. Now with the release of his new video, the excitement for Dillon Francis’ hotly anticipated moombahton album is officially reaching an all time high.
Recently A-Trak and Young Thug linked up for a throwback to the Low Pros days, dropping off their grinding new collaboration, “Ride For Me,” via Zane Lowe on Beats 1. The track was met with equal parts surprise and praise, with Young Thug delivering one of his most aberrantly eccentric vocal performances in recent memory, complemented by rising rapper 24hrs’ tempered contribution, all wrapped up and packed tightly into a slow-burning A-Trak trap beat.
The pair have now released an official video accompaniment that ties together genres, styles, cultures, and even generations. Thugger and A-Trak rope in a heavy dose of 90’s nostalgia, linking with renown skate video director and Zoo York founder Eli Morgan Gesner for “Ride For Me‘s” one-of-a-kind concept.
The video clips together Gesner’s archived footage of legendary NYC skaters from two decades ago with cuts of A-Trak and Thug revisiting the same spots in the present day, filmed with the same Hi-8 camera, making the clips of 1994 and 2018 nearly indistinguishable. The feature’s visual aesthetics, which A-Trak describes perfectly as, “both nostalgic and post-modern,” play right into the track’s sonic appeal, juxtaposing a retro snapshot of life in the urban underground with a soundtrack of futuristic, new wave hip-hop.
The Glitch Mob unveiled their first single since the release of 2014’s Love Death Immortality, which debuted at #1 on Billboard‘s independent albums chart. The release comes with an immersive new music video produced by Strangeloop Studios, the same creative force behind the live shows if artists like Kendrick Lamar, Flying Lotus, Pharrell, The Weeknd and Zeds Dead, among many others. The video’s thematic focus on self discovery is wonderfully elucidated by the creator’s futuristic graphics and animations.
The single is the first from the group’s forthcoming album, titled See Without Eyes. The trio also recently announced a massive world tour, with dates in nearly every major US city.
If Drake doesn’t make you smile, you’re either a hater or a psychopath. Fact.
The man has grown his brand to define a culture that surpasses the confines of hip-hop, and now he’s delivered on what he claims to be “the most important thing [he’s] ever done in [his] career” with the new music video for his dominating new single “God’s Plan.” The track is an enjoyable return to vintage Drake’s mister-steal-your-girl flow, but the real show stopper is the hit’s new video feature, which finds the OVO helmer spreading the love… and wealth, dropping the video’s entire $1 million production budget on a handful of life-changing good deeds. And damnit if it isn’t the most heartwarming thing on the Internet right now.
“The budget for this video was $996,631.90. We gave it all away. Don’t tell the label,” reads the feature’s title card.
The new “God’s Plan” video comes complete with Drizzy’s characteristically beaming smile and dad-cool dance moves, while he goes around purchasing people’s groceries, funding a University of Miami student’s education with a $50,000 scholarship, suprising total strangers with chunky wads of cash and impromptu shopping sprees. Instead of another big budget rap video, good guy Drake drops off an inspiring piece of content to match his latest sonic product that’s undoubtedly bound to make your day.
As Alison Wonderland continues to ascend in the electronic realm, she’s become a fixture in the global dance scene while slowly rolling out new productions. She’s allowed her live performances to speak for themselves — a wise decision — with an upcoming installment at Coachella a high point of anticipation. Another sign of her powerful production abilities and strength of her fanbase: she’s the highest billed female DJ set to perform at the festival in 2018.
Presently, Wonderland’s preparing to release her new album, AWAKE, and now released its very first track.
Unlike her most recent trap-ridden single, “Happy Place,” which found Wonderland in a place of considerable sonic comfort and calculated drops, “Church” is an empowering, future pop single. Its lyrics are challenging and demands that all comply to her utterance, “You better, treat me like church.”
“Over the last two-years, it has been a great pleasure to work on this album as a counterpoint to the hectic world of traveling as a DJ,” says Claptone of his sophomore album FANTAST, “To lose myself when making music, to dive into and create my very own realm of beauty.” While FANTAST will not make a complete debut until its formal release date of June 8, the masked musician has provided fans a further glimpse into the “realm of beauty” that is FANTAST via the publication of the official music video for the album’s lead single, “In The Night.”
Released on February 12, the music video commands the enigmatical meets magical aesthetic that characterizes not only Claptone as a performer, but all productions christened with his name. An enthralling embodiment of the fantastical, the music video is comprised of a smooth choreography synchronized to “In The Night’s” rhythmic progressions, and performed by none other than the producer himself. Attention to textile detail proves paramount at the video’s end, where Claptone and a group of fellow masked dancers perform a rapturous “water fountain dance sequence.”