Axwell Λ Ingrosso’s new billboard advertisement appears to tease imminent Swedish House Mafia reunion

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Axwell Λ Ingrosso’s new billboard advertisement appears to tease imminent Swedish House Mafia reunionDancing Astronaut Swedish House Mafia Tomorrowland 2013

Axwell Λ Ingrosso just dropped their latest release, “Dancing Alone” to cap off the month of June. Now, the pair appear to be promoting the new single with a new digital billboard, though the new ad creative seems to be plugging something much bigger. It seems to be teasing the return of Swedish House MafiaAxwell, Sebastian Ingrosso, and Steve Angello comeback seems to have officially begun.

The billboard shows the artwork for “Dancing Alone” followed by an error message and the Mafia’s ubiquitous, signature white dots. Axwell Λ Ingrosso hinted at the trio touring at New York’s Brooklyn Mirage on Memorial Day. The next month, Steve Angello confirmed the trio will be touring together next year. The Swedish dance icons’ last performance was a lauded reunion at Ultra Music Festival this year. Before that, they branded their performance at Ultra Music Festival 2013 as their final show before the trio bisbanded. Now, Swedish House Mafia is back and ready to take fans by storm, and the new billboard could signal to “Dancing Alone” being the end of Swedish House Mafia’s hiatus.

H/T: DJ Mag

Axwell Λ Ingrosso seem to confirm a Swedish House Mafia 2019 tour to a crowd in NYC [WATCH]

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Swedish House Mafia

Over Memorial Day Weekend, Axwell and Sebastian Ingrosso played New York City’s Brooklyn Mirage. The Swedish superstar duo, who formed their joint Axwell Λ Ingrosso venture upon Swedish House Mafia‘s split in 2014, played to a sold-out crowd packed to the brim with plenty of Swedish House Mafia diehards.

During the set’s closing moments, Axwell took to the microphone to hype the crowd over a Swedish House Mafia tour planned for 2019. The pair then went on to play “Save The World” to cap off their set.

“What do we do now? This is a big move. This has never happened before.  Should we cancel the Swedish House Mafia gig we’re planning next year? We are not sure they are ready for Swedish House Mafia in 2019.”

Axwell’s statement over the mic as of now remains a tantalizing tease, though even just a small taste of Swedish House hype satiated the roaring crowd. Following the trio’s historic reunion at Ultra Music Festival in March, a full fledged reassembly with Steve Angello may be imminent.

Of course, rumored plans of a reunion tour have been circulating since the trio reunited at Ultra‘s 20th Anniversary. Whether it’s the cryptic Tomorrowland teaser or the fact that the group recently wiped their Instagram account, speculation hasn’t halted since Ultra. Though considering the last time Axwell addressed the group’s status with, “we’re Swedish House Mafia for good this time,” now rumors are now beginning to look increasingly like facts.

Alpha 9 debuts polarizing remix of Axwell & Ingrosso’s ‘Dreamer’

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Alpha 9 debuted his take on Axwell & Ingrosso‘s “Dreamer” at Volta Club in Russia, and his remix of the track has garnered arguably a warmer reception than Axwell & Ingrosso’s original take.

The producer has made the vocals a secondary layer in his rendition of the song, while retaining the futuristic vibe. His remix is the perfect feel-good club track with its upbeat nature and polarizing drop.

Alpha 9 is Arty‘s trance alias, and he’s already off to a hot start of 2018 through releasing “You and I” and debuting this remix.

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Did Axwell Λ Ingrosso really ruin ‘Dreamer?’ An analysis

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Swedish progressive house duo Axwell Λ Ingrosso have released their long awaited single “Dreamer” after more than a year of anticipation. Following the release, fan reactions were a mixed bag of emotions ranging from purist contempt to wholehearted appreciation to downright confusion.

The basis of such stark difference in opinion stems from the decision to alter the track’s structural elements or, in layman’s terms, change its drop. Is Axwell Λ Ingrosso’s fanbase truly this vexed over the group’s decision to flip the script on the track?

The collective frustration and confusion was exacerbated by the sheer amount of time that fans spent anxiously awaiting the track’s release, during which fans obsessed over live rips or “ID’s” of the “original” track—which first debuted at Amsterdam Dance Event in 2016.

Progressive house purists claim that the Swedish producers completely stripped “Dreamer” of its identity, and that the group is making an overt attempt to latch onto electronic music’s flavor of the week.

To rebut, others claim that by altering their production M.O., the group is exhibis a healthy artistic progression marked by a willingness to produce a more forward thinking sound.

Since the disbandment of Swedish House Mafia following their final performance at Ultra in 2013, Axwell has been outward about his desire to shift away from the musical styles that characterized the progressive house zeitgeist in the early aughts of the 2010s. Axwell took to social media following the backlash to give his side of the story, noting that fans can listen to the multitude of progressive house tracks in the duo’s catalogue if they desire a more purist approach.

Recent complaints regarding Axwell Λ Ingrosso’s structural subversion of the track’s fundamental elements comes as no surprise, especially considering the group’s emotional impact on progressive house fans throughout the years. Still, the complaints beg further questions regarding how genre categorization and cultural context affects the way music is produced and, more importantly, consumed on a grand scale. Not only do artists create music with its structural and stylistic elements in mind, but many pay close attention to how said music will be perceived in a larger cultural context or within the dance music scene.

Axwell Λ Ingrosso’s newest track “Dreamer” could be characterized as an active attempt to voyage into new sonic territory, a chintzy attempt to piggy back off of the success of EDM’s hottest buzz names in an effort to remain relevant, or something entirely different. Although it isn’t fair to deem the track obsolete or jump to conclusions about the duo’s artistic intentions, fan concerns about “Dreamer” bring forth relevant questions about how context shapes a songs construction and, ultimately, its reception on a larger scale.

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Shapov & Trouze – The Way

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Shapov and the Singapore/America trio Trouze have officially released the piano-driven, emotive “The Way,” which made its stellar debut at Axwell / Ingrosso’s’s sold-out Heineken Music Hall show at ADE last year. Between the track’s stirring vocals and propelling melodies, Shapov and Trouze have once more solidified their stance in dance music.

After having begun 2017 with his Four Corners EP and subsequently bringing in 10 million streams on the work, Shapov toured tirelessly throughout the summer. He performed at Tomorrowland twice and also hit innumerable festivals along the way including Electrobeach, Los Alamos, Electric Love,  and Parookaville, to name a few.

Meanwhile, Trouze has been steadily making strides into the electronic scene, appearing on Armada and Mixmash, and collaborating with venerable artists like Elephante.

If the two continue pumping out tunes as hauntingly beautiful as “The Way,” it’ll soon be impossible for the dance scene to look in any other direction.

 

 

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AXWELL Λ INGROSSO cancel UEFA Europa League final performance following Manchester terror attack

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Axwell Λ Ingrosso have announced that they will be cancelling their UEFA Europa League finals performance in the wake of the Manchester terror attack that took place May 22. The duo was set to perform before the Manchester United vs. Ajax final tonight, May 24, at the was set Friends Arena in their hometown of Stockholm, Sweden.

Axwell and Ingrosso announced they would no longer be performing the show via their social channels last night. The duo stated that the cancellation was a mutual agreement between themselves and UEFA, and that continuing to play despite the tragedy of Monday night ‘did not feel right to continue.’  View their full announcement below.

H/T: DJMag

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