As the festival circuit and the weather start to warm up, west coast festival goers know it’s getting close to HARD season. The LA-based electronic events giant has announced the official lineup for their sixth annual Red Rocks event slated this year for August 2 featuring a headlining performances by DJ Snake, Virtual Self, Mija, GG Magree, and Hekler. HARD generally offers their Red Rocks lineup as a primer ahead of their flagship summer event billing, usually around the time of Coachella. If this year’s Red Rocks talent roster is any indication, expect HARD to deliver another top-notch lineup later this month.
Roping together a well-rounded bill of exciting electronic talents, HARD comes through with a characteristically bold lineup ahead of their return to Morrison, Colorado. With Porter Robinson returning to HARD Red Rocks and longtime friends of the brand in DJ Snake and Mija topping the bill, expect this year’s event to exceed the hype.
When electronic music maven Gary Richards announced his newest event, FRIENDSHIP, would be setting sail from Miami all the way to Coco Bay in the Bahamas, the wave of excitement in the dance community was high. As Dancing Astronaut first reported, the man also-known-as Destructo’s new venture would be backed by his own, and newly minted, AMFAMFAMF banner aboard the Celebrity Equinox December 11–15.
Now, AMFAMFAMF announced that cabins are no longer available for its inaugural sailing. Despite no lineup yet unveiled, 3,000 FriendShippers placed their trust in Richards’ ability to man the FRIENDSHIP’s maiden voyage and make it one to remember. FRIENDSHIP sold-out within less than 48 hours — because of course.
Richards has undoubtedly built an irrefutable reputation in the industry over the years as the founder of HARD Events and the current president of LiveStyle. As such, FriendShippers can expect some of the best international music acts aboard the ship, and though the lineup will surely prove to be an impressive feat, the four-night venture promises immeasurable beauty in itself.
When Gary Richards (aka Destructo), father of HARD Events, announced his plans to leave parent company Live Nation after 2017’s HARD Summer, ambiguity surfaced over the future of the festival, which was then celebrating its 10th anniversary. To make matters worse, HARD had been receiving hefty backlash over the controversial 2017 installment of its HARD Summer trailer, which for years has been a staple of the imprint, hosting Porter Robinson and Dillon Francis‘ announcement of the fictitious Spoon Ü.
Nonetheless, HARD Summer is set to move forward into 2018 without its divine leader, scheduled for Aug. 4-5. Unsurprisingly, as it has run through seven locations in its 10 years running, HARD has yet to report where exactly the festival will take place.