HARD’s Halloween offshoot event folded in 2015, though now the festival is set to relaunch, and it’s headed back to the brand’s original home at Los Angeles Historic Park in November. The Downtown LA park was home to the earliest iterations of HARD Summer and Day of the Dead, along with Swedish House Mafia‘s final performance in Los Angeles and other high-profile events. However, electronic events found a tough landscape in LA proper after a number of incidents across 2014 – 2015.
Prepare to get up close and personal with all of your favorite Day Of The Dead alumni on November 3. Notable alumni include Justice, Skrillex, Bassnectar, Deadmau5, Zedd, Calvin Harris, Pretty Lights, Knife Party, Major Lazer and many more. Looking back at past lineups, newcomers that are now headliners sprinkle the smaller fonts. The park is set for brand new amenities in the re-incarnation of LA’s favorite fright filled celebration.
At a Halloween festival where costumes are encouraged, HARD’s Day of the Dead is set to take creativity to the max. Stay tuned for sale and lineup information.
Since HARD Events‘ inception in 2007 and the first HARD Summer Music Festival taking off in 2008, the brand has grown to exponential heights, launching a number of festival properties across North America and events abroad over the last decade.
In 2012, HARD premiered their Day Of The Dead Halloween festival, which replaced the previous HARD Haunted Mansion. The inaugural DOTD featured Justice, Knife Party, Major Lazer, Zeds Dead, Dillon Francis, Tommy Trash, Jack Beats and more. In 2015, after a number of logistic obstacles and hurdles, Day Of The Dead changed its age policy to 21+ to cater to an older crowd. That was the last Day Of The Dead festival presented by HARD Events.
Now, HARD’s social media is presenting “Dia de los Muertos,” translated from “Day of the Dead” in Spanish, in a collage of six posts containing cut-outs of festival days past. Dancing Astronaut reached out to HARD’s team for confirmation on DOTD‘s relaunch. Insomniac’s long-running southern California Halloween events have managed to remain intact, and now with HARD likely relaunching their Halloween-themed throwdown, it seems fans will have some tough decisions to face come fall.
Just a week away from HARD Events’ bread and butter flagship event, HARD Summer Music Festival, the festival giant has announced the launch of its very own label, HARD Recs. In conjunction with the newly minted imprint’s launch, HARD has put together a meticulously curated HS18 compilation, consisting of the Aug. 4-5 festival’s familial faces, as well as some swiftly-rising newbies.
HARD has allowed Dancing Astronaut a first listen at Ducky‘s “Down Low,” off the compilation. DJing in various nightclubs since she was 13, Ducky is known for her eclectic style, oscillating between harrowing hardcore and lulling downtempo. “Down Low” is a menacing dubstep piece that pairs crashing synth layers with pitched up vocalizing for a rave-primed set list weapon that showcases Ducky’s head-turning style ahead of her upcoming HARD Summer outing.
As the festival circuit and the weather start to warm up, west coast festival goers know it’s getting close to HARD season. The LA-based electronic events giant has announced the official lineup for their sixth annual Red Rocks event slated this year for August 2 featuring a headlining performances by DJ Snake, Virtual Self, Mija, GG Magree, and Hekler. HARD generally offers their Red Rocks lineup as a primer ahead of their flagship summer event billing, usually around the time of Coachella. If this year’s Red Rocks talent roster is any indication, expect HARD to deliver another top-notch lineup later this month.
Roping together a well-rounded bill of exciting electronic talents, HARD comes through with a characteristically bold lineup ahead of their return to Morrison, Colorado. With Porter Robinson returning to HARD Red Rocks and longtime friends of the brand in DJ Snake and Mija topping the bill, expect this year’s event to exceed the hype.
When electronic music maven Gary Richards announced his newest event, FRIENDSHIP, would be setting sail from Miami all the way to Coco Bay in the Bahamas, the wave of excitement in the dance community was high. As Dancing Astronaut first reported, the man also-known-as Destructo’s new venture would be backed by his own, and newly minted, AMFAMFAMF banner aboard the Celebrity Equinox December 11–15.
Now, AMFAMFAMF announced that cabins are no longer available for its inaugural sailing. Despite no lineup yet unveiled, 3,000 FriendShippers placed their trust in Richards’ ability to man the FRIENDSHIP’s maiden voyage and make it one to remember. FRIENDSHIP sold-out within less than 48 hours — because of course.
Richards has undoubtedly built an irrefutable reputation in the industry over the years as the founder of HARD Events and the current president of LiveStyle. As such, FriendShippers can expect some of the best international music acts aboard the ship, and though the lineup will surely prove to be an impressive feat, the four-night venture promises immeasurable beauty in itself.
When Gary Richards (aka Destructo), father of HARD Events, announced his plans to leave parent company Live Nation after 2017’s HARD Summer, ambiguity surfaced over the future of the festival, which was then celebrating its 10th anniversary. To make matters worse, HARD had been receiving hefty backlash over the controversial 2017 installment of its HARD Summer trailer, which for years has been a staple of the imprint, hosting Porter Robinson and Dillon Francis‘ announcement of the fictitious Spoon Ü.
Nonetheless, HARD Summer is set to move forward into 2018 without its divine leader, scheduled for Aug. 4-5. Unsurprisingly, as it has run through seven locations in its 10 years running, HARD has yet to report where exactly the festival will take place.