In the fall of 2017, Martin Garrix joined the ranks of The Chainsmokers, Diplo, and Steve Aoki, who have all used their star power to serve as the face of major brand campaigns when he became the face of Armani Exchange‘s global fashion campaign alongside Cara Delevingne. He has been working with the brand ever since, and now that fall fashion is upon us, Garrix has been popping up in promotional videos and shoots ahead of the fall and winter campaign’s full release.
Armani Exchange Cambodia released an action packed video from the upcoming fall campaign that features Garrix DJing, playing basketball, and climbing. All of the scenes are abruptly cut together and matched to Garrix and Loopers‘ collaboration “Game Over.” The high energy video features Garrix wearing a variety of different outfits throughout the fall line teaser.
The brand’s Twitter account also released a behind the scenes look into the filming of the campaign, giving viewers a look into different parts of the fall collection.
At this point, it’s hard for an apparel drop to be truly surprising with all the outlandish combinations of seasons past. But it’s still hard to imagine many saw Wikipedia expanding its domain to the fashion game. That’s exactly what the people’s encyclopedia has done with LA-based streetwear brand Advisory Board Crystals. So far, the collab is limited to a long-sleeved T-shirt, but the piece is stuffed with ABC logos and nods to Wikipedia’s global web dominance. The back of the tee features the iconic puzzle piece globe visual, flanked by the words “Internet Master” in all caps.
Although the pairing is easily the most headline-grabbing so far, this isn’t the first time Advisory Board Crystals has joined forces with a nonprofit tech company. They previously collaborated with fellow Los Angelos Early Warning Labs to create an Earthquake zine and hoodie package. Each hoodie sold from the collection even came with a QR code giving access to an early-warning earthquake app.
The shirt has already sold out on the brand’s website, but before it flew from the shelves, the piece was selling for $85. Whether or not that’s a steal or robbery may depend on taste – but fans of open source online knowledge can take heart knowing that 100 percent of the proceeds will go to the Wikipedia Foundation. And as Advisory Board Crystals states in the product’s description, “Knowledge is power and awareness is survival.”
GQ named Marshmello one of 2017’s “Worst Dressed” men, but 2018 sees the puffed producer well on his way to a saccharine style comeback via the reveal of Marshin. The “Alone” hit maker’s new men’s clothing line, Marshin will be exclusively sold at Zumiez stores. The partnership is a complementary one given Marshin’s streetwear aesthetic.
The Marshin brand is now available at Zumiez retailers, consisting of six different options: a hoodie, long sleeve T-shirt, and four T-shirts, each with a unique design. The full line can be viewed here.
Deadmau5 has released an exclusive collaborative clothing line with Insomniac, to be released at his performance at Countdown NYE (NOS Events Center). The two-day New Year’s festival features anticipated headlining sets from deadmau5 himself, along with Porter Robinson, and artists like Diplo, G Jones, Noisia, Shiba San, and Jauz b2b Zeds Dead within its undercard.
Coming almost exclusively in black, the clothing line features two minimalist beanies in black and grey, a hoodie that features deadmau5 signature cuboid installation, and a bleached t-shirt showcasing the cube setup with the iconic mouse helmet resting atop. The showcase is a collaboration with the seminal counter culture design icon Rick Klotz, who amalgamates influences from streetwear, surf culture, and punk scenes in his designs.