In what Gambino’s officially called the Summer Pack, “Summertime Magic” and “Feels Like Summer” are each good feel tracks in their own right. Both heavily rely on a smooth dancehall, R&B vibe that welcomes its theme with open arms.
Of course, neither of the tracks comes complete with its own deeply political video or arrives with quite the same fervor that “This Is America” did, though each is certainly compelling support for Glover’s always impressive versatility as an artist.
Until last week, r/thedonald was a subreddit where Reddit users gathered to share posts related to the 45th President of the United States, Donald J. Trump. Despite the subreddit’s description as “the place where we discuss in an unbiased manner Donald Trump’s great contributions to modern society,” the page is littered by hate-filled posts from people who look to Trump as a twisted savior of sorts, sent to save the American public from its diversity thugs.
Over the past week, however, fans of Donald Glover have taken the subreddit page by storm, posting memes and photos of the actor/rapper in a collective effort to reclaim “the Donald” name. At the very least, the move is a response to Childish Gambino‘s potent, racially charged “This is America” music video release. At best, it’s a form on online activism. And the most wonderful part is — it’s actually working. The subreddit page is now almost solely devoted to Childish Gambino/Donald Glover.
The following post, for instance, has been upvoted more than 45,000 times.
The hope is that if enough Donald Glover fans start posting on r/the_donald, they can reclaim this subreddit as well. In a world where activism can take many forms, users of social media are realizing the digital domain as a space for creating First Amendment political movements and reclaiming hateful digital spaces as places of empowerment.
Since Donald Glover released his torrentially trending and controversial music video for “This Is America,” under his musical alter-ego Childish Gambino, the internet has been ablaze with fervent reaction, meticulously dissecting the messages laden throughout the symbolic work.
However, on May 10, Glover took to Jimmy Kimmel Live, where he told Kimmel that he has altogether avoided the internet and the video’s reception therein since he debuted the song on Saturday Night Live last weekend.
“It’s bad for me,” said Glover of the volatility of the internet. “I’m really sensitive. So, I was like ‘I’ll just let it be.’”
The video, which tackles a myriad of today’s most fiercely debated issues including, police brutality, gun violence, and the frivolity and fickleness of the media, has eclipsed 75 million views on YouTube in under a week. It has incited dozens of analytical essays, video responses, and over 250,000 Youtube comments, many of which attempt to unravel the intricately woven portrayal of Glover’s labyrinthine “America.”
Citing an eventual departure from music as an important step toward progress, Glover’s latest is a sociopolitical reckoning, and his first new material since 2016’s neo-soul pastiche, Awaken, My Love! On the heels of a widely buzzed Saturday Night Live appearance, in which Glover hosted, performed, and even made a playful jab at Migos with a segment dubbed “Friendos,” Glover’s now shared the new music video for his latest track, “This Is America.”
“This Is America” is a politically steeped directional piece by Hiro Murai, who’s also directed several episodes of Gambino’s television show Atlanta, and features background vocals from Young Thug, 21 Savage, Quavo, Rae Sremmurd’s Slim Jxmmi, BlocBoy JB, and an appearance from SZA.
One of hip-hop’s beloved, Childish Gambino, has signed a new record and label deal under RCA Records. As he previously released his past three studio albums, Camp, Because the Internet, and Awaken, My Love!, under Glassnote, he will be moving forward to join the likes of G-Eazy, A$AP Rocky, and Yo Gotti under his new contract. RCA Records is an American record label owned by Sony Music, a subsidiary of Sony Corporation of America. It is one of Sony Music Entertainment’s three flagship record labels, alongside Columbia Records and Epic Records.
Last year, the producer had announced that Awaken, My Love! would be the last of his musical productions, however, the multi-talented actor, comedian, and director has now divulged that there is more music to come in 2018. According to Variety, new Childish Gambino music is expected “later this year,” and in a statement, he called the new record deal “a necessary change of pace.” He is also set to perform at the 60th Grammy Awards on Jan. 28.