Until last week, r/thedonald was a subreddit where Reddit users gathered to share posts related to the 45th President of the United States, Donald J. Trump. Despite the subreddit’s description as “the place where we discuss in an unbiased manner Donald Trump’s great contributions to modern society,” the page is littered by hate-filled posts from people who look to Trump as a twisted savior of sorts, sent to save the American public from its diversity thugs.
Over the past week, however, fans of Donald Glover have taken the subreddit page by storm, posting memes and photos of the actor/rapper in a collective effort to reclaim “the Donald” name. At the very least, the move is a response to Childish Gambino‘s potent, racially charged “This is America” music video release. At best, it’s a form on online activism. And the most wonderful part is — it’s actually working. The subreddit page is now almost solely devoted to Childish Gambino/Donald Glover.
The following post, for instance, has been upvoted more than 45,000 times.
The hope is that if enough Donald Glover fans start posting on r/the_donald, they can reclaim this subreddit as well. In a world where activism can take many forms, users of social media are realizing the digital domain as a space for creating First Amendment political movements and reclaiming hateful digital spaces as places of empowerment.
Since Donald Glover released his torrentially trending and controversial music video for “This Is America,” under his musical alter-ego Childish Gambino, the internet has been ablaze with fervent reaction, meticulously dissecting the messages laden throughout the symbolic work.
However, on May 10, Glover took to Jimmy Kimmel Live, where he told Kimmel that he has altogether avoided the internet and the video’s reception therein since he debuted the song on Saturday Night Live last weekend.
“It’s bad for me,” said Glover of the volatility of the internet. “I’m really sensitive. So, I was like ‘I’ll just let it be.’”
The video, which tackles a myriad of today’s most fiercely debated issues including, police brutality, gun violence, and the frivolity and fickleness of the media, has eclipsed 75 million views on YouTube in under a week. It has incited dozens of analytical essays, video responses, and over 250,000 Youtube comments, many of which attempt to unravel the intricately woven portrayal of Glover’s labyrinthine “America.”
Citing an eventual departure from music as an important step toward progress, Glover’s latest is a sociopolitical reckoning, and his first new material since 2016’s neo-soul pastiche, Awaken, My Love! On the heels of a widely buzzed Saturday Night Live appearance, in which Glover hosted, performed, and even made a playful jab at Migos with a segment dubbed “Friendos,” Glover’s now shared the new music video for his latest track, “This Is America.”
“This Is America” is a politically steeped directional piece by Hiro Murai, who’s also directed several episodes of Gambino’s television show Atlanta, and features background vocals from Young Thug, 21 Savage, Quavo, Rae Sremmurd’s Slim Jxmmi, BlocBoy JB, and an appearance from SZA.
Austin City Limits is one massive annual event that every devout festival goer ought to check off their festival bucket list at least once. The two weekend Texas throw-down wrangles a staggering herd of talent year after year that brings the best of electronic, pop/rock, and hip-hop to Zilker Park, ACL’s host venue on the banks of the Colorado River with scenic skyline views of downtown Austin. Sitting atop this year’s festival billing is the legendary Paul McCartney, Metallica, Childish Gambino, Arctic Monkeys, Travis Scott, ODESZA, and The National.
One of hip-hop’s beloved, Childish Gambino, has signed a new record and label deal under RCA Records. As he previously released his past three studio albums, Camp, Because the Internet, and Awaken, My Love!, under Glassnote, he will be moving forward to join the likes of G-Eazy, A$AP Rocky, and Yo Gotti under his new contract. RCA Records is an American record label owned by Sony Music, a subsidiary of Sony Corporation of America. It is one of Sony Music Entertainment’s three flagship record labels, alongside Columbia Records and Epic Records.
Last year, the producer had announced that Awaken, My Love! would be the last of his musical productions, however, the multi-talented actor, comedian, and director has now divulged that there is more music to come in 2018. According to Variety, new Childish Gambino music is expected “later this year,” and in a statement, he called the new record deal “a necessary change of pace.” He is also set to perform at the 60th Grammy Awards on Jan. 28.
The Recording academy has announced the first round of performers slated to take the stage at the GRAMMY’s 60th edition taking place Sunday, January 28th. Pop stars Lady Gaga & P!nk, hip hop/R&B virtuoso Childish Gambino and country crossover Little Big Town are all slated to perform at the event.
The 2018 edition marks the first time since 2003 the event — which is set to take over Madison Square Garden — takes place in New York City.
Childish Gambino garnered five nominations including an album of the year bid for Awaken, My Love!. Lady Gaga received two nominations: one for Best Pop Vocal Album for 2017’s Joanne and another for Best Pop Solo Performance for “Million Reasons”. Little Big Town earned three nominations including Best Country Album and P!nk earned a single nomination for Best Pop Solo Performance.
The James Corden hosted event will also feature two-time GRAMMY winner Patti LuPone reprising her 1981 rendition of “Don’t Cry for Me Argentina,” and Ben Platt’s classic rendition of West Side Story in an exclusive Broadway homage acknowledging the musical contributions of Andrew Lloyd Webber and Leonard Bernstein.
There was no word on whether or not it would officially be released, yet it looks like it only took an Instagram story and jam sesh (plus a day or two of waiting) to get the rework out there. The flip is also up for free download on SoundCloud.
The trio use a looped vocal sample from the original, plus some sung and rapped verses, to accompany a deep bass-line and high-pitched key synths. Futon even throws in some funky electric guitar toward the end, topping off the masterpiece.
While the Los Angeles based producer has racked up no shortage of accolades for his production work, Don’t Box Me In shows him leaning into the “dance music sounds,” expertly weaving together the threads of disparate elements from future bass synth saws to Jersey Club influenced time signatures. In all, it’s an immensely exciting, genre-bending effort from a producer who deserves all the breathless coverage he’s sure to receive.