The fusion of gaming and electronic music is not a new topic, but the two industries are seemingly melding in new ways every other week. Electronic music labels have released labels specific for gamers, and others have provided streamers with free music to pair with content as long as the audio is cited. What we have not seen much of yet is a gamer creating their own album, and few people have the following and connections to make a project like that actually materialize. Tyler Blevins, ex-Halo pro-turned-streamer named Ninja, is one of the few who does.
Ninja will be releasing an album in partnership with Astralwerks, aptly titled Ninjawerks featuring tracks from acclaimed electronic music artists, who will be soundtracking Ninja’s gaming world. The streamer spoke about the new partnership, saying,
“I’m stoked about this project, first because I truly love the music, but also because I think this is another big step towards bridging the gap between music, artists, and gamers. Our worlds keep getting more and more connected, and this feels like the next step. Hopefully this can become the soundtrack to gaming. It’s also amazing to partner with Astralwerks and Capitol Music Group, because they bring so much credibility to the album. I mean. Come on. Get your ears ready.”
We have seen ESL partner with Universal Music, and Monstercat partner with Rocket League, but the idea of an individual gaming influencer coming out with their own album is new ground. Given Ninja’s documented friendship with EDM superstar Marshmello, the forthcoming Ninjawerks will likely feature his helmeted producer pal. Ninja’s partnership with Astralwerks, puts him in the company of the likes of Illenium, Jonas Blue, and Alison Wonderland in addition to pre-existing ranks with artists like Axwell Λ Ingrosso.
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