Donald Glover just delivered a new collaboration, but it’s not one of the musical kind. Glover will partner with Adidas to become the sportswear company’s brand ambassador, as Adidas announced on Twitter via a promotional video styled in a similar animated fashion as Glover’s “Feels Like Summer” music video, released under his Childish Gambino alias.
The short clip shows a cartoon Glover as he walks into his home, hangs his jacket, and sits down to remove an old pair of shoes, swapping them out instead for a sharp white pair, taken from a box embossed with the Adidas logo.
The worlds of electronic music and fashion collide as enigmatic producer ZHU teams up with Adidas to promote the globally recognized brand’s winter collection.
ZHU’s latest release, “Waters of Monaco,” may not be out in America just yet, but in China, the delightfully deep new track is already making quite the stir. Adidas’ fresh new Pure winter collection pairs perfectly with ZHU’s ultra-suave production style.
Seemingly cutting edge and classic all at once, the video for “Waters of Monaco” evokes a futuristic appeal rooted in a timeless style. Clean lines and smooth kicks take center stage as Chinese supermodel Angelababy brings a smoldering intensity to the project. As one of the premier tastemakers in the world of dance music, it is not surprising to see ZHU expand his influence into the realm of global style.
With Oktoberfest just around the corner, millions of Germans are preparing to revel in the country’s biggest annual festival — as is German clothing brand Adidas, who have released a special “Oktoberfest” version of their classic “Munchen” sneaker.
Not only does the new shoe come with its very own pint glass, it also features with a “durable puke and beer repellent” (DPBR) coating in case celebrations get a bit out of hand. Furthermore, Adidas have gone out of their way to ensure parts of the design draw inspiration from traditional German practices. For example, the shoe sports special embroidery to match a traditional German lederhosen and also a golden “Prost” symbol, the German equivalent of “Cheers!”