3LAU talks about the first music festival powered by blockchain, Our Music Festival [Interview]

This post was originally published on this site

3LAU talks about the first music festival powered by blockchain, Our Music Festival [Interview]Our Music Festival 3lau

The first ever blockchain music festival is coming up. On October 20, Our Music Festival hosted by 3LAU will take place at San Francisco’s Civic Center Plaza, featuring Zedd as a headlining act. Click here to purchase tickets and witness the emerging technology in action among performances by Big Sean, Zedd, the host himself, Matt & Kim, and Charlotte Lawrence.

DA spoke with Justin Blau about what festival-goers can expect at the festival from a technology perspective. The label boss also discussed future aspirations of implementing blockchain to events in the future in order to solve some of the industry’s current inefficiencies. The OMF app will be the first festival application that runs on an open-source blockchain.


How did you start developing the first blockchain music festival?

Being in the music business for 8-9 years, we’ve all experience a lot of the inefficiencies in this relatively inefficient business. As I opened my eyes to the technology that blockchain could start, I really thought this could help propel festivals in the future.

What got you started in blockchain?

I started learning about blockchain while staying with the Winklevoss twins in LA around 2012. They were busy building their exchange, and learned about bitcoin there. Last year, when the market was going crazy, I took a big nosedive into learning about the technology.

How will Our Music Festival be different than a regular music festival?

You’re going to be able to earn rewards at the festival on the app for performing certain activities. With those rewards, festival-goers can buy merch. This is the only implementation of the blockchain technology in year one. In the future, we want to expand the technology so fans can choose the lineup and get fractional ownership.

3LAU talks about the first music festival powered by blockchain, Our Music Festival [Interview]3LAU E1539623193684

How does the app work?

In the first year, everyone will get OMF tokens for free. Call it a rebate for the ticket purchase. Festival-goers download the app, claim their QR code which activates the wallet, and OMF tokens are earned by performing certain activities at the festival. They can exchange these tokens at the merch table.

What data-points are you looking at in year one?

Festival-goers who purchase tickets will get three tokens immediately, and we hope they go to the merch tent and are amazed at how quickly and seamless the process is. We’re giving people free tokens from QR codes printed on confetti and other activities.

What inefficiencies in the music industry are you looking to solve?

There are three main things we want to solve. The first is liquidity. Typically, fans wait until the last minute to purchase festival tickets. This is a huge problem because it disables event curators from making festivals the best they could because they don ‘t have the money, so they cut costs.

Consumers wait until the last minute to buy tickets because there’s not a very easy way to sell them back. They think they might go down in price, but tickets typically go up in price. Fans in general don’t have enough liquidity for tickets, so we want to get them more involved in order to earn rebates.

The second aspect we want to solve are marketing inefficiencies. Friends tell their friends about festivals, but they don’t get anything in return from a referral.  They simply get their friend’s company. This creates value, and we want to give that value back to the referrer and market the event in a word of mouth way that’s never really happened before.

The last problem is this giant data problem. Artists and fans are generating all this data, and they don’t own any of it. In our open-source platform, artists and fans will be able to access all the data from users who opt in. This means artists can better target and have a more direct interaction with their fans.

What is the ideal way you see this working?

The blockchain side of things will help give those who participate more say. Blockchain verifies individual involvement. A hypothetical: Let’s say you want to go to EDC, while you’re not ready to buy a full ticket yet, you’ll spend $10 now to influence who plays and get a $20 credit on their ticket later because you gave the festival curators valuable data. Blockchain also verifies involvement to keep bots and spam out.

In order to engage people, we need to make blockchain simple and understandable. After they understand it, we hope they’ll want to buy more of it.

You’re quite the trendsetter. In addition to OMF, you also started the first not-for-profit label, BLOOM. What made you go down this path?

I’ve done a lot of non-profit work even before I was an artist.  I think it’s important to give back to the community, especially since I get to make a living doing what I love. I’m making OMF to give back to the fans. Pencils of Promise is the organization my label, BLUME donates 100 percent of its profits to. It’s a super transparent organization. I know exactly where the money goes. We’ve built seven schools in Guatemala with them.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018

This post was originally published on this site

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Moonrise Festival

Words by Rachel Narozniak, Josh Hymowitz, and Alexander Krinsky

As the ‘moon rose,’ the bass dropped across Moonrise Festival‘s four stages over the course of the Maryland’s event’s two-day occupancy at Pimlico Race Track. Diversely decorated with talent that spanned dance music’s many subgenres, Moonrise’s 2018 lineup drew a variety of acts ranging from MIJA to Timmy Trumpet to Zeds Dead, and a crowd comprised of fans with equally divergent tastes.

Dancing Astronaut went live on location for one of the final festivals of the 2018 season. What follows are ten artists who brought the Moonrise momentum, throwing down sets that made new fans out of attendees, and astonished longer term listeners.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018C Scale F Auto W 706 V1504901065 This Song Is Sick Media Image 3lau Star Crossed 1504901065115 Png

3LAU, Stellar Stage

Rachel Narozniak

3LAU broke out of the 2018 release gate with a fervor that was anything but tempered on his debut full-length outing, Ultraviolet. The 11-track offering asserted that the producer’s 2016 “Into You” remix only nascently evinced 3LAU’s astute ear for electronic experimentation, one that gained extended exhibition on Ultraviolet.

A standout in the current context of EDM, given the album’s distinctive spin on commercial house, Ultraviolet’s edge derived from its confident re-imagination of what music branded as “EDM” could sound like. Fast forward to August 13 at Baltimore’s Pimlico Race Track, and 3LAU would translate the energy of Ultraviolet–but on a larger scale, of his career to date–to his live set at Moonrise Festival’s Stellar Stage. A robust showing rife with vivid bass, jumps into electro territory, and 3LAU classics–“How You Love Me,” for one–the set exemplified 3LAU’s maturity both as a producer in the studio, and as a performer behind the decks. 3LAU’s inclusion of Zeds Dead’s bass oriented flip of Touch” proved a highlight of the set.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Screen Shot 2018 08 18 At 1.15.47 PM

Diplo, Stellar Stage

Josh Hymowitz

Unfortunately, festivals don’t always proceed as planned. Festival organizers paused the first day of Moonrise about 30-minutes before Diplo’s hour-long set at the Stellar stage due to inclement weather. With reports of lightning a few miles out, and with thousands of people on the open grass infield of Pimlico Race Course, the city of Baltimore was bound to take precautions.

Attendees were moved to the grandstand until further notice, but once Moonrise resumed just after what would have been the end of Diplo’s set, ticket holders still got a 25-minute set from Diplo. Despite the limited time frame, Mr. Wentz to give fans everything they’d would want. He played all the hits, including “Revolution,” Major Lazer’s “Lean On,” his latest collaboration with Get It Right,” and more. The highlight had to be this Benzi Mashup, which blends the Smookie Illson Boot of “Club Action” (a go-to during Skrillex and Jack Ü sets back in the day) with the classic “We Like To Party” by Vengaboys and 4B’s “WHISTLE.” Diplo dropped craziness right into the sunset to prep fans for Kaskade.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Chris Lake Rukes

Chris Lake, Celestial Stage

Alexander Krinsky

Chris Lake’s beats leveled the ground at the Celestial Stage. What started as a grassy field was ready for the pouring of concrete after Moonrisers were done thumping. Lake’s unique and often deep darker tracks were a welcome reprieve from the headbanging dub-sets throughout the day for many, that tech house can sometimes just be home.

Chris Lake served up style with toppings of hilarity with his collab track with Chris Lorenzo‘s “Pizza,” while simultaneously extending solid nods to the homies out of the Dirtybird collective by incorporating several of the label mates’ releases in his set, including–among others–FISHER‘s “Losing It.”

Photo Credit: Rukes

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Screen Shot 2018 08 18 At 1.17.28 PM

MK, Celestial Stage

Rachel Narozniak

Give MK an hour behind the decks and a disco ball, and he’ll transform the grassy grounds of a race track into an open air house oasis. While Moonrise resides as one of the East Coast’s best festivals for big name bass performances, the event’s Celestial Stage effected the intimacy of an underground club in the middle of Baltimore.

When it comes to crowd captivation, there is indeed no better duo to initiate immersion than MK and Chris Lake. Lake joined MK at the decks for a surprise b2b that scaled the house to tech house continuum with each track of the set. Hearts palpitated to MK’s “17,” and all in attendance could unanimously agree that the b2b was one of the most serendipitous outcomes of August 11th’s rain related scheduling adjustments.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Screen Shot 2018 08 18 At 1.18.15 PM

Two Friends, Stellar Stage

Josh Hymowitz

Although they had one of the earlier time slots at Stellar Stage, Two Friends crushed their set in front of a huge crowd turnout.

It’s always bound to be a great performance from the duo, considering they’ve remixed every song millennials would want to hear at a party. Two Friends’ revamps range anywhere from The Killers to Blink-182 to Kanye West. Their remix of West’s classic hit, “Touch The Sky,” can be hard to find on the web nowadays due to copyright reasons, so having the privilege of seeing it live is always a treat, an an undeniable high point of Two Friends’ Moonrise set, at that. Luckily for fans, there’s still a few links out there for the remix, and those who missed out on the exclusivity at Two Friends’ set can still get in on the action with this rip of the rework.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Screen Shot 2018 08 18 At 1.19.36 PM

Emancipator, Lunar Stage

Alexander Krinsky

Douglas Appling has had an incredible talent for tying the flow of electronic production with live instruments since Emancipator‘s inception. Appling’s sound is eclectic yet grounded, provoking yet calming, and organic yet able to take the listener to a different planet. With his full live band, along with the heart of the Ensemble’s melodic flow violinist, Ilya Goldberg, Emancipator’s vibrations became one with the airwaves around Moonrise 2018. Rain would eventually begin to fall to the sounds of Emancipator’s ambient trip-hop on Sunday afternoon of the festival, and although the weather would briefly pause the party, there was a moment of pure stillness and near palpable peace at this set.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Screen Shot 2018 08 20 At 12.40.51 PM

JOYRYDE, Stellar Stage

Rachel Narozniak

JOYRYDE proved impervious to the weekend rain as he resumed Sunday activity at the Stellar Stage following the final day’s brief pause. The Skrillex collaborator greeted the Moonrisers who traipsed back onto festival grounds from the grandstand area with potent, punching bass from the very first track of his set, driving energy and adrenaline with bass lines that traveled from the decks, to race track grass, and up through the soles of attendees’ shoes.

JOYRYDE’s characteristically eclectic, bass-inflected aesthetic behind the decks commanded a distinctive brand of live energy accented with UK grime tilts and grittier turns.

Photo Credit: Run The Trap

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Illenium Coachella 18

Illenium, Stellar Stage

Josh Hymowitz

The Denver based breakout producer had one of the most talked-about sets of the weekend, and rightfully so, as Illenium‘s music boasts an ethereal sentimentality that provides an entirely unique live experience while creating a positive atmosphere amongst the crowd.

That being said, Illenium slightly switched gears during his Moonrise 2018 set, incorporating some heavy bass drops that signaled a departure from Illenium’s wheelhouse, the typical slow feels trip that listeners are familiar with. Although he stepped into some grittier territory for the set, a DJ’s unexpected maneuvers never fail to engross crowd members, and as such, Illenium’s Moonrise showing was probably his most notable performance to date.

A particularly noteworthy moment of the set included Illenium’s dropping of “Gold,” his highly celebrated collaboration with Excision, featured on Excision’s latest album, Apex.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018Rezz Certain Kind Of Magic

REZZ, Solar Tent

Alexander Krinsky

Hardly unexpected or surprising, Dancing Astronaut’s Break Out Artist of 2016 did not disappoint during her climactic Moonrise performance.

REZZ sent out heavy vibrations that transfixed the minds of those assembled in the crowd at the Solar Tent for the bass prodigy’s set. It was clear before Moonrise that REZZ wasn’t going to be playing around, and Space Mom indeed came strapped, loaded, and ready to break some backs with a ‘Certain Kind Of Magic,’ in the same titular fashion of her second studio album. Her dubbed out dark dance music absolutely slayed the Solar Tent, providing a proper finale for the festival’s opening night.

Weekend standouts: 10 artists who showed up to show off at Moonrise Festival 2018KASKADE2014

Kaskade, Stellar Stage

Rachel Narozniak

To evade mention of Kaskade’s ‘Stellar’ showing on August 11 would be to overlook a set that evinced the electronic veteran’s reliability and limitless energy with an especial, if not glaring, clarity.

After sharing a portion of his originally allotted set time with Diplo following Saturday’s rain induced pause, Kaskade took to the decks to ensure that Moonrise goers would have some “Fun.” In many ways a ‘greatest hits’ styled set, longtime Kaskade fans enjoyed classic productions like “Disarm You” and “Something Something Champs Remix” interwoven among comparatively more recent releases like the Phoebe Ryan assisted “Almost Back.” Rife with atmospheric electro and pumping, progressive house festival drops, the set underscored the  ethereal caliber of a Kaskade set, one that endured even with unexpected adjustments.

These are 10 hype-building songs to listen to ahead for Moonrise Festival 2018

This post was originally published on this site

These are 10 hype-building songs to listen to ahead for Moonrise Festival 2018Moonrise

Moonrise Festival 2018 is shaping out to be one of Baltimore’s most exciting events of the year. The two-day festival — held at the Pimlico Race Course – is preparing for its 5th installment, which will feature a wide and diverse range of artists, catering toward fans of almost any dance music sub-genre. Performers include Kaskade, Zeds Dead, 3LAU, JOYRYDE, Ookay, GRiZ, Illenium, A Boogie Wit Da Hoodie, Ekali, MK, and more.

In honor of the upcoming festivities, we’ve compiled a 10-track playlist that includes tunes from some of the weekend’s most anticipated acts — perfect for any pre-game or long road-trips to Baltimore.

1. Silk City (Diplo & Mark Ronson) – “Only Can Get Better”

The latest single from Diplo & Mark Ronson’s newest side project Silk City. This is definitely a collaboration attendees will hear during Diplo’s headline set at the Stellar Stage Saturday night. Ronson has since teased their second upcoming release, so maybe he’ll give fans a little taste at the festival?

2. DJ Snake & Mercer – “Let’s Get Ill”

One of DJ Snake’s hottest 2018 collaborations saw linking up with Mercer for a rapid, future house heater. Check out Snake headlining the Stellar Stage Saturday night alongside Kaskade, Diplo, Zeds Dead, and more.

3. Marshmello – “Rooftops”

Marshmello recently released his Joytime II album, which has been very well-received by the Mello Gang. “Rooftops” a groovy one from the album where the DJ/producer throws on his own 90’s punk rock-sounding vocals. He’ll take the Stellar Stage Sunday night and will likely close out the weekend.

4. SNRBN – “If I Can’t Have You” feat. Harloe

The LA-based DJ/producer, who will also be taking over the Stellar Stage on Sunday afternoon, where he will more than likely take his audience out of the racetrack an instead place them on a mental beach. His latest single “I Can’t Have You” accomplishes this feat in mere minutes.

5. Two Friends – “While We’re Dreaming” feat. Kevin Writer

We enjoy this 2017 throwback from the duo, who will be treating their guests to a heavy dose of their cheery brand of dance music.

6. Galantis – “Mama Look At Me Now”

“Mama Look At Me Now” is one of two tracks from Galantis’ latest EP release, and it gives us a taste of what’s in store for the mischevious Swedes’ infectiously raucous Sunday set.

7. Cashmere Cat, Major Lazer, Tory Lanez – “Miss You” (Akira Akira & Hikeii Remix)

This is one of the most poppin’ remixes of his hit collaboration “Miss You” with Major Lazer and Tory Lanez. Festival goers can expect to hear either the original or an assortment of remixes, yet knowing Cashmere Cat, he often has a strictly Jersey club section of the set, to which this fits perfectly. Check out his set at the Lunar Stage on Sunday.

8. Rezz & 1788-L – H E X

Rezz is blowing up the scene with dark synths and heavy beats that are nothing short of an innovative sound. Check out her latest release, which she’ll most likely use to destroy the Solar Tent atmosphere on Saturday.

9. Chris Lake, Chris Lorenzo, Anti-Up – “Pizza”

Anyone want pizza? No? How about after a few hours of constant movement and house beats at the Celestial Stage? Chris Lake will be headlining the house-geared stage Saturday night and will probably trap listeners into his set right as they’re deciding to leave for some pizza.

10. Eric Prydz – “Liberate” (Lane 8 Remix)

This remix for Eric Prydz’ “Liberate” is one of Lane 8’s hidden gems released back in 2014. He’s pushed out a lot of new music since then, but it doesn’t mean we have to stop showing this perfect blend of deep and melodic house some love. Check him out headlining the Celestial Stage Sunday night.

Purchase tickets via the Moonrise Festival website and if this song selection didn’t do justice, check out the festival’s 2018 Spotify playlists, which are curated by stage.

 

Years & Years introduce new cryptocurrency, YearCoin

This post was originally published on this site

Cryptocurrency creation continues to grow more prevalent among producers active in the electronic sphere, as evidenced in Years & Years’ development of their very own currency. The British band’s gravitation towards digital currency mimics that of 3LAU, Don Diablo, and Gramatik, artists who’ve exhibited interest in crypto-currency. 3LAU notably wrote his own beginner’s guide to cryptocurrency, while Don Diablo and Gramatik devised their own currencies, HEXCOIN and GRMTK, respectively.

Years & Years are clearly in good crypto company as they introduce the ‘official cryptocurrency of Palo Santo,’ YearCoin. Participants in the group’s digital currency will have the ability to ‘mine’ YearCoins by performing tasks relative to Years & Years’ catalogue. Streaming the artists’ single, ‘Sanctify’ on Spotify, pre-ordering their forthcoming sophomore album, ‘Palo Santo,’ and sharing the cryptocurrency online, for instance, all count towards users’ YearCoin counts. Once a player garners 1,000 Year Coins, that user will earn a ‘Palo Santo’ ID card.

Those interested in learning more about YearCoin can visit the cryptocurrency’s official website, here.

Photo Credit: The Guardian

H/T: NME

Must listen: Zeds Dead deliver bass laden remix of 3LAU’s ‘Touch’

This post was originally published on this site

Zeds Dead put their own “Touch” on the track of the same title from 3LAU’s debut album, Ultraviolet. As with all productions bearing the Zeds Dead stamp, the take is one of high caliber.

The emotive original gains a quicker bpm count and bass laden additions in Zeds Dead’s remix. Joined by tasteful percussive accents and some gritty, dubstep-esque sounds leading up to each drop point of the revamp, the elements that Zeds Dead add to the Carly Paige assisted original amplify the affective power of the tune, while preserving its poignance.

3LAU takes on his own bop in new electro remix of ‘On My Own’

This post was originally published on this site

If you’ve ever listened to “On My Own” and thought, “This could use an electro spin,” then 3LAU has got you covered.

After giving the Ultraviolet track, “Star Crossed” the DnB treatment in his recent remix, 3LAU moved on to reinvent yet another song from his debut album, “On My Own.”

3LAU swaps the retro synth orientation of the original fan favorite for a festival suited take that involves magnified, high energy percussive elements and a blown up beat that harnesses intensity and runs with it for a thrilling three-minute stretch.

3LAU ramps up the energy with DnB remix of ‘Star Crossed’

This post was originally published on this site

3LAU had a big year thanks to the release of his widely anticipated LP, Ultraviolet. The album amassed over 40 million streams so far, and the Las Vegas-based DJ and producer is also set to release a full remix album of Ultraviolet, with two remixes done from the producer himself. The first is now out, and it is his DnB take on track “Star Crossed” that ramps up the energy with a hectic drop playing off of the soothing vocals.

Ultraviolet Remixed contains another remix from 3LAU, as well as remixes from Zeds Dead, ZAXX and others. Stay tuned for the full album release coming on May 18th.

3LAU – Star Crossed (NOMAD Bootleg)

This post was originally published on this site

NOMAD

When stars sonically align, a NOMAD remix follows.

NOMAD counters 3LAU’s electronic drums and synth wave assisted single, “Star Crossed,” with a take that lends an edge to the pop infused fluidity of the original. Equally vocally centered, NOMAD’s flip involves the addition of a gritty bass line that intensifies 3LAU’s progressively oriented vision, in its conversion of the retrospective reflective piece to a far punchier spinoff.

Listeners can enjoy a free download of NOMAD’s reformulation, here.

3LAU disregards industry conventions and discusses how his frustration with dance music led to Ultraviolet [Interview]

This post was originally published on this site

3LAU

Justin Blau has toured the world, created a record label, and raised enough funds to build four schools in Guatemala. Despite having done all of this by the age of 27, he will dismiss compliments about his achievements in favor of discussing what he will do. What he has done is never enough. What he will do is what he finds interesting. The Las Vegas native can now add releasing a full length album to his list of accomplishments, and for many fans, the fact that this is only his inaugural album comes as a surprise.

More popularly known as DJ and Producer 3LAU, the artist is one who “early” adopters of electronic dance music claim as their own. His ascension began after releasing hit remixes and touring colleges throughout the country while he attended Washington University in St. Louis. After gaining momentum through his remixes, he starting releasing originals, leading to breakout single “How You Love Me.” The track took the electronic music world by storm, and Blau became a major player in a scene that was coming into its own within mainstream America. To this day, he maintains that his success is partially a product of the transition that the industry was going through at the time he started his career.

As electronic dance music cemented itself as a pillar of American pop culture, Blau joined the ranks of artists like Steve Aoki, Audien, and Dillon Francis who withstood the test of time by being able to evolve and grow with the changing industry. DJs and Producers were suddenly the faces of major brand campaigns, scoring their own TV Shows, and selling out stadiums. Blau rode this wave with the best of them, and has done everything from featuring NFL star Rob Gronkowski and WWE Personality Mojo Rawley in his music videos to being the face of a Marc Jacobs x GQ fashion mini doc.

Many artists reflect upon their ascension into notoriety once they have ‘made it’ as inevitable. Blau discusses his career with a refreshing sense of realism when it comes to his decision to pursue music full time. He admits that, for all intensive purposes, his life was planned out for him, and that plan culminated in a career in finance:

“Everybody has to be realistic. Right? We can’t bet on our passions all of the time. We can focus on our passions when we have free time, but we can’t plan on them to have a sustainable lifestyle. It just so happens that when I was in college, I got very lucky. Both my business passion and my music passion converged, and I took the opportunity because I knew it was the only shot I would ever have.”

Blau had an academic full ride at Washington University in St. Louis, and his parents and professors became increasingly concerned when his grades began to decline rapidly Junior year. A’s and B’s became C’s and D’s as Blau left town every weekend to play at colleges across the country. This was the beginning of the end for his corporate finance career, and the birth of the musician we know today.

Screen Shot 2018-02-25 at 6.25.15 PM

The 3LAU of today, though, is very different than the bright eyed kid who dropped out of college to risk it all and pursue his dreams. His new album, Ultraviolet, is an unapologetic expression of his frustrations with the music industry, and his desire to play by his own rules.

“I make music because I want it to touch people on a very deep level. I don’t make music to be famous. That is not a goal, and that has never been a goal. Having a fan base is a by product of creating music that touches people.” – 3LAU

As many artists have revealed, there is a certain pressure when a career is gaining traction to create the next hit, and to keep that momentum going. For the first time, Blau discusses, he has created music with no regard to the popularity or radio-worthiness of the tracks. Ultraviolet is the essence of him in aural form, and he makes it very clear that the album was his chance to do everything his way.

Even the album’s release strategy did not adhere to industry standards. Tracks off of the album were released over a year and a half long period before the full Ultraviolet release. To give context, a typical album will tease a few single releases 6-8 months out from the full release, making Ultraviolet’s runway almost double that of the typical album.

“For the first time of my career, my goal was just to make something that I wanted, and I hoped other people would like it too. The vision of the album was created in 2016, but it took so much time to actually figure out how I wanted to achieve the vision sonically.” – 3LAU

“Fire” was the first track that contained the combination of instrumentals and electronic production the producer was going for, and he states that he finally created the full embodiment of the sound he was aiming to achieve in track “Star Crossed.” From there, the creative process became much quicker.

It becomes clear upon listening to Ultraviolet that a vast majority of the tracks have the capacity to become their own separate and distinct radio hit. Blau has managed to create music that can appeal to the most passionate electronic fan and the most mainstream pop fan.

This cross-appeal would usually signify a compilation of tracks with formulaic dance chords and enamoring vocalists complemented by one or two authentically electronic songs. For Ultraviolet, this is not the case. It is an experimentation of instrumentals, disco, bass, and the best of commercial house. No two tracks are alike, and none blend into the background.  

Screen Shot 2018-02-25 at 6.28.45 PM

Despite the energetic nature of the album upon first listen, Blau points out that if listeners really absorbs the lyrics and undertones of each track, they will discover that the album is really quite dark:

“It’s very emotional and talks about being lost in friendships and relationships. It’s about all of the positives of feeling lost, because you can feel invincible when you are on your own. But there is also this disconnection, so the album is a parallel of the struggle you feel when you feel alone.”

The concept of ultraviolet light itself is that it reveals things that are not normally there. For Blau, the title was an embodiment of his relationship with dance music, and the album was his way of breaking free of this.

“Ultraviolet light exposes secrets, and in many ways the album releases my frustration with dance music. It releases what I really wanted to do, but what I used to be too nervous to do because I was scared of what the public might think.”

Despite his concerns about the reception of the album, Ultraviolet hit number one on the electronic music charts within 24 hours of its release, and “Touch” skyrocketed to the number one single. In many ways, the album’s success is an indication that electronic fans are no longer looking for another easy hit with a three chord drop and a catchy vocalist. It is also a confirmation that, if the music is good and authentic enough, an artist doesn’t need a major label to make their music hit number one. Blau has continually pushed the envelope of what it means to take electronic music mainstream, all while finding a way to do this without losing the integrity of the music itself.

*Ultraviolet is out now on Blau’s own label, Blume Music. All profits from the releases on Blume go towards a selected charity, and in Ultraviolet’s case, all profits from the album will go towards Fuck Cancer.

Photo Credit: Shervin Lainez; Cory Hammons

3LAU – On My Own feat Nevve

This post was originally published on this site

3lau-facebook

3LAU has dropped another single off of forthcoming album Ultraviolet,“On My Own” featuring Nevve.

The track marks a different direction than his previous releases with major retro synth vibes. The catchy melody enthralls the listener from the start, and is another track indicative of the quality of the releases that will be on Ultraviolet.

The full release of Ultraviolet is set for February 16, and 3LAU will be kicking off an accompanying tour with the album release.