Swedish trio BROHUG have toured the world over the past year, and now they take viewers on a tour of the mountainous California countryside through the eyes of three motorcyclists in new music video for “Swag.” Cinematography is the central focus, with viewers getting a real in-depth look at the state’s natural beauty.
Interestingly, the women who star in the video as the representations of BROHUG happen to be friends who ride together in real life. One of the women, Becky Goebel, founded The Dream Roll, a unique women’s only motorcycle camp. The black and white aesthetic of the scenery in the video is broken at the end when Goebel’s character releases red smoke into the air as they stare off into the distance—a site as enchanting as the song. The video is out now on Dim Mak.