Dedicated to inspiring the next generation of producers, Razer Music announced they have partnered with Grammy Nominee Anderson .Paak as the face of their new production program. Anderson .Paak will be curating exclusive content on the newly platform, where members of the Razer community will able to share insights into their own creative process.
Razer Co-founder and CEO Min-Ling Tan states:
“Artists continue to delight the senses in new and creative ways, creating music and visual experiences that are as technologically incredible as they are sensual….today’s producers demand the same level of mobile computing performance as game developers and players, which we’re proud to provide in our Blade series of laptops.”
As the new factotum for Razer’s refreshed interface, Anderson .Paak teased his upcoming single, “Twink Hop” in a video posted to Instagram, where he is seen creating the new tune using Razer’s interface. Moving past Carnage’s infamously hilarious production tutorial, Razer has aligned with new partners including Purity Ring, Noisia, Universal Audio, and Splice as part of the company’s new relaunching campaign.